Market Research: Strategies for Business Decision-Making

Course Curriculum

Chapter 1: Introduction to Strategic Market Research

Lecture 1: Understanding the Importance of Market Research

Lecture 2: Defining Strategic Market Research and its Objectives

Lecture 3: Role of Market Research in Decision Making

Lecture 4: Ethical Considerations in Market Research

Lecture 5: Key Terms and Concepts in Strategic Market Research

Lecture 6: Market Research Process Overview

Lecture 7: Types of Data in Market Research

Lecture 8: Primary vs. Secondary Research: Pros and Cons

Lecture 9: Quantitative vs. Qualitative Research

Lecture 10: Case Study: Successful Strategic Market Research Examples

Chapter 2: Defining Research Objectives and Questions

Lecture 1: Setting Clear Research Objectives

Lecture 2: Developing Research Questions

Lecture 3: Types of Research Questions and their Purpose

Lecture 4: Hypotheses and Research Objectives Alignment

Lecture 5: Crafting SMART Research Objectives

Lecture 6: Techniques for Refining Research Questions

Lecture 7: Case Study: Formulating Effective Research Objectives & Questions

Lecture 8: Defining the Target Market

Lecture 9: Identifying Key Stakeholders in Market Research

Lecture 10: Ethnographic Research: Customer Behavior & Needs

Chapter 3: Research Design and Methodology

Lecture 1: Overview of Research Design

Lecture 2: Exploratory, Descriptive, and Causal Research Designs

Lecture 3: Selecting the Right Research Design for Your Study

Lecture 4: Sampling Methods in Market Research

Lecture 5: Sample Size Determination and Statistical Power

Lecture 6: Data Collection Methods: Surveys and Questionnaires

Lecture 7: Interviews: Structured, Semi-structured, and Unstructured

Lecture 8: Focus Groups: Benefits and Best Practices

Lecture 9: Observational Research Techniques

Lecture 10: Experimental Research Design in Market Research

Chapter 4: Data Collection and Analysis

Lecture 1: Data Collection Process: Planning and Execution

Lecture 2: Data Collection Tools and Technologies

Lecture 3: Primary Data Collection Techniques: Pros and Cons

Lecture 4: Secondary Data Collection: Sources and Analysis

Lecture 5: Cleaning and Preparing Data for Analysis

Lecture 6: Quantitative Data Analysis Techniques

Lecture 7: Qualitative Data Analysis Techniques

Lecture 8: Data Visualization and Presentation

Lecture 9: Statistical Analysis in Market Research

Lecture 10: Case Study: Analyzing Market Research Data

Chapter 5: Market Segmentation and Targeting

Lecture 1: Introduction to Market Segmentation

Lecture 2: Bases for Market Segmentation

Lecture 3: Demographic and Psychographic Segmentation

Lecture 4: Behavioral and Geographic Segmentation

Lecture 5: Market Targeting Strategies

Lecture 6: Evaluating Segment Attractiveness

Lecture 7: Positioning and Differentiation in Market Segmentation

Lecture 8: Case Study: Effective Market Segmentation and Targeting

Lecture 9: Market Segmentation in a Digital Landscape

Lecture 10: Emerging Trends in Market Segmentation

Chapter 6: Competitive Analysis and Industry Research

Lecture 1: Understanding Competitive Analysis

Lecture 2: Identifying Competitors and Competitive Landscape

Lecture 3: Analyzing Competitor Strengths and Weaknesses

Lecture 4: Competitive Intelligence Gathering Techniques

Lecture 5: SWOT Analysis and its Applications

Lecture 6: Porter's Five Forces Framework

Lecture 7: Industry Analysis and Market Assessment

Lecture 8: Conducting a PESTEL Analysis

Lecture 9: Case Study: Effective Competitive Analysis in Action

Lecture 10: Monitoring and Updating Industry Research

Chapter 7: Consumer Behavior and Market Insights

Lecture 1: Introduction to Consumer Behavior

Lecture 2: Factors Influencing Consumer Behavior

Lecture 3: Consumer Decision-Making Process

Lecture 4: Consumer Buying Behavior Models

Lecture 5: Understanding Customer Needs and Motivations

Lecture 6: Techniques for Understanding Consumer Behavior

Lecture 7: Tracking Market Trends and Forecasting

Lecture 8: Identifying Market Opportunities and Threats

Lecture 9: Case Study: Leveraging Consumer Insights for Business Growth

Lecture 10: Applying Behavioral Economics in Market Research

Chapter 8: Branding and Product Research

Lecture 1: Branding Essentials and its Impact on Market Research

Lecture 2: Brand Positioning and Perception Research

Lecture 3: Measuring Brand Equity and Brand Loyalty

Lecture 4: Product Research and Development

Lecture 5: Concept Testing and Product Validation

Lecture 6: Pricing Research and Strategy

Lecture 7: Packaging Research and Design

Lecture 8: Product Life Cycle Analysis

Lecture 9: Case Study: Successful Branding and Product Research Examples

Lecture 10: Innovations in Branding and Product Research

Chapter 9: Marketing Strategies and Market Entry

Lecture 1: Developing Effective Marketing Strategies

Lecture 2: Market Entry Strategies: Domestic and International

Lecture 3: Market Expansion vs. Market Penetration