Marketing Psychology With Neuromarketing
Marketing Psychology With Neuromarketing, available at $64.99, has an average rating of 4.6, with 32 lectures, based on 122 reviews, and has 5372 subscribers.
You will learn about Psychological principles that are at play at different moments when you promote your business Psychology of negotiation Psychology in sales Psychology of social proof and other common tactics Emotional Intelligence in marketing and sales Common logical fallacies present during marketing This course is ideal for individuals who are Marketers and entrepreneurs It is particularly useful for Marketers and entrepreneurs.
Enroll now: Marketing Psychology With Neuromarketing
Summary
Title: Marketing Psychology With Neuromarketing
Price: $64.99
Average Rating: 4.6
Number of Lectures: 32
Number of Published Lectures: 31
Number of Curriculum Items: 32
Number of Published Curriculum Objects: 31
Original Price: $39.99
Quality Status: approved
Status: Live
What You Will Learn
- Psychological principles that are at play at different moments when you promote your business
- Psychology of negotiation
- Psychology in sales
- Psychology of social proof and other common tactics
- Emotional Intelligence in marketing and sales
- Common logical fallacies present during marketing
Who Should Attend
- Marketers and entrepreneurs
Target Audiences
- Marketers and entrepreneurs
Lean marketing psychology, get in the head of your customers, stop guessing, and create marketing materials that inspire desire to buy from you.
In this course, you’ll learn:
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Marketing psychology in negotiation.
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Marketing psychology in converting a potential customer into a completed sale.
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Common logical fallacies people fall into during the marketing and buying process.
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Emotional Intelligence involved in marketing and negotiation.
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Pricing psychology.
IF YOU PROMOTE AND SELL, DO IT WITH DEEP CUSTOMER UNDERSTANDING
You can’t take a step in marketing without understanding marketing psychology. When you give a brief introduction of your business to clients or write the headline for your website or product, you must do it in a way that would appeal to your potential customers.
And you can only know what would appeal to your potential customers after you understand marketing psychology.
HOW TO MAKE CUSTOMERS CONVINCE THEMSELVES AND USE IMAGERY
Buying is much more emotional that we think. To inspire emotions, we must help the potential buyers see and truly visualize the improvement in their lives after they get your product or service. For that reason, you must use imagery in your writing and visual marketing. If you make people see the right kind of imagery and get their own imagination going, they will convince themselves that they need and want your product.
CUSTOMERS ARE MORE THAN JUST DEMOGRAPHICS
You can’t just market to certain groups. You must understand the nature of their experience with your product, their daily lives, hopes, fears, and aspirations. The more you understand the core emotions and experiences of your target market, you’ll go beyond just thinking of them as people of certain age groups and other demographics, and create marketing materials that appeal to parts of their core humanity, and inspire them to do business with you.
WHAT IS NEUROMARKETING
Neuromarketing loosely refers to the measurement of physiological and neural signals to gain insight into customers’ emotions, motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas.
Invest in your future! Enroll today!
Course Curriculum
Chapter 1: Introduction and warm welcome
Lecture 1: Warm welcome to this marketing psychology and Neuromarketing course
Chapter 2: Psychology principles used in marketing
Lecture 1: The extent of emotion in marketing, sales, and buying
Lecture 2: Emotional intelligence about excitement, optimism, and wishful thinking fallacy
Lecture 3: AIDA
Chapter 3: The psychological principle of Social Proof in business and marketing
Lecture 1: Social proof theory introduction
Lecture 2: Awards for social proof
Lecture 3: Testimonials
Lecture 4: Publicity and "featured in"
Chapter 4: The psychological principle of Scarcity in business and marketing
Lecture 1: How to use discounts to boost sales
Lecture 2: Scarcity – learn to manufacture scarcity and get people to buy now
Chapter 5: Common marketing psychology principles
Lecture 1: Reciprocity principle – based on cooperation – free or extra value
Lecture 2: Information gap theory – common in headlines that don't tell everything
Chapter 6: Pricing
Lecture 1: Price labeling 0.99 vs 1.00
Lecture 2: Discount strategy and marketing psychology
Chapter 7: Negotiation skills and hacks
Lecture 1: Section introduction
Lecture 2: Bad-cop, good-cop negotiation technique
Lecture 3: Who should name the first price?
Lecture 4: When it's a bad idea to negotiate too much
Lecture 5: If you have aggressive dialog partners, here are ways to make them calm
Lecture 6: How to deliver bad news in a negotiation to get better results
Chapter 8: Logical fallacies and philosophy
Lecture 1: Introduction to logical fallacies
Lecture 2: Inductive and deductive reasoning
Lecture 3: Case studies can be misleading
Lecture 4: Example of how to use the case study
Lecture 5: Statistics vs. case studies
Lecture 6: Blindly trusting old assumptions
Lecture 7: Correlation does not imply causation
Lecture 8: Wishful thinking
Lecture 9: Group belonging confusion
Chapter 9: Conclusion – thank you for being an amazing student
Lecture 1: Course certificate for this Neuromarketing course – how to get it
Lecture 2: Thank you for watching this marketing psychology and Neuromarketing course
Instructors
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Alex Genadinik
Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 4 votes
- 3 stars: 19 votes
- 4 stars: 42 votes
- 5 stars: 57 votes
Frequently Asked Questions
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