Marketplace Business Models for Management Consultants

Marketplace Business Models for Management Consultants, available at $44.99, has an average rating of 4.8, with 71 lectures, based on 27 reviews, and has 623 subscribers.

You will learn about Understand how the marketplaces business model works Analyze the performance of a marketplace in Excel Create a financial model of a marketplace in Excel Define the optimal strategy for starting and scaling a marketplace Optimize the customer & supplier acquisition costs This course is ideal for individuals who are Management Consultants or Business Analysts or Managers or Financial Controllers or Investment Analysts or Startup Founders or Managers responsible for Acquisitions and Mergers It is particularly useful for Management Consultants or Business Analysts or Managers or Financial Controllers or Investment Analysts or Startup Founders or Managers responsible for Acquisitions and Mergers.

Enroll now: Marketplace Business Models for Management Consultants

Summary

Title: Marketplace Business Models for Management Consultants

Price: $44.99

Average Rating: 4.8

Number of Lectures: 71

Number of Published Lectures: 69

Number of Curriculum Items: 71

Number of Published Curriculum Objects: 69

Original Price: $99.99

Quality Status: approved

Status: Live

What You Will Learn

Understand how the marketplaces business model works
Analyze the performance of a marketplace in Excel
Create a financial model of a marketplace in Excel
Define the optimal strategy for starting and scaling a marketplace
Optimize the customer & supplier acquisition costs

Who Should Attend

Management Consultants
Business Analysts
Managers
Financial Controllers
Investment Analysts
Startup Founders
Managers responsible for Acquisitions and Mergers

Target Audiences

Management Consultants
Business Analysts
Managers
Financial Controllers
Investment Analysts
Startup Founders
Managers responsible for Acquisitions and Mergers

What is the aim of this course?

More and more firms decide to build a marketplace on top of their existing businesses. Even with sufficient money, this is a pretty difficult undertaking. That is why they hire consultants to help them with this sort of project and build a successful marketplace.

In the course you will learn the following things:

What are the main drivers and challenges in the marketplace business model
How to create a marketplace
How to model the marketplace model in Excel
What kind of analyses you may have to do during consulting projects
How to perform analyses fast and efficiently during consulting projects
How to scale marketplaces
How to acquire customers and supplierscost-efficiently

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 220 000 students including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.

Why have I decided to create this course?

Marketplaces are relatively new and complex businesses. You have to look both at the customer and supplier sides. It will be also challenging to build a marketplace if it is built on the back of an existing business. Those issues make it difficult to analyze such business during consulting projects. Most firms don’t give you the full toolbox that you need to do the analyses. This may lead to huge frustration during consulting projects and a lot of inefficiencies.

Therefore, I have decided to create this course that will help students understand or refresh the main skills and toolsthat they need during consulting projects devoted to marketplaces. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during projects devoted to marketplaces. You will master how to analyze data and draw conclusions from the analyses. On top of that, you will also master the essential information related to scaling the business efficiently.

To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of the marketplaces business model. That is why, I highly recommend this course to Management Consultants or Business Analysts, especially those that did not finish business school. The course will help you become an expert in marketplaces on the level of McKinsey, BCG, Bain, and other top consulting firms.

In what way will you benefit from this course?

The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand, and analyze businesses. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:

What are the main drivers and challenges in the marketplace business model
How to create a marketplace
How to model the marketplace model in Excel
What kind of analyses you may have to do during consulting projects
How to perform analyses fast and efficiently during consulting projects
How to scale marketplaces
How to acquire customers and supplierscost-efficiently

You can also ask me any question either through the discussion field or by messaging me directly.

How is the course organized?

The course is divided currently into the following sections:

Introduction.We begin with a little introduction to the course as well as some general info on how the course is organized
Essential Concepts. We will first look at the essential concepts that we will need to better understand the marketplace business model. They will help us with more advanced issues.
Modeling Cash Flow in Marketplaces. In the previous section, you learned how to create a simple business model in Excel for a marketplace. In this section, we will concentrate on modeling the Cash Flow.
How to create a marketplace. Creating a marketplace is one of the most difficult business challenges. In this section, we will discuss certain issues that will help you improve your attempts at building a marketplace.
Funnel Analyses. Funnel Analysis can be used to map and analyze a series of events that lead to a particular goal. In this section, we will discuss what is a funnel analysis and how you can use it to achieve better business results.
Customer Acquisition. Without customer acquisition, you will not enjoy much growth. In marketplaces, you will spend a lot of time on optimizing and finding more optimal ways to acquire customers. In this section, we will discuss this topic in more detail.
Scaling Business. Scaling is one of the most difficult stages in building firms, especially in marketplaces. You have to be faster than the first of firms to become number one in a specific market. In this section, we will loo at general frameworks used in scaling and how Amazon scaled its operations.

You will be able also to download many additional resources

1. Useful frameworks and techniques

2. Analyses shown in the course

3. Additional resources

4. Links to additional presentations, articles, and movies

5. Links to books worth reading

At the end of my course, students will be able to…

Understand how the marketplace business model works
Analyze the performance of a marketplace in Excel
Create a financial model of a marketplace in Excel
Define the optimal strategy for starting and scaling a marketplace
Optimize the customer & supplier acquisition costs

Who should take this course? Who should not?

Management Consultants
Business Analysts
Managers
Financial Controllers
Investment Analysts
Startup Founders
Managers responsible for Acquisitions and Mergers

What will students need to know or do before starting this course?

Basic or intermediate Excel
Basic knowledge of economics
Basic or intermediate knowledge of finance & accounting

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: A little bit about me

Lecture 3: How to deal with Blurry image

Lecture 4: How to reach additional resources

Chapter 2: Essential Concepts

Lecture 1: Essential Concepts – Introduction

Lecture 2: Introduction to 2-sided market

Lecture 3: Examples of 2-sided market businesses

Lecture 4: Logic flow of customers in 2-sided market

Lecture 5: Main KPIs for 2-sided market

Lecture 6: Main challenges in 2-sided market

Lecture 7: Marketplace financial model – Basic version

Chapter 3: Modeling Cash Flow in Marketplaces

Lecture 1: Modeling Cash Flow in Marketplaces – Introduction

Lecture 2: Cosmetics E-commerce – Case Introduction

Lecture 3: Cosmetics E-commerce – Data Available

Lecture 4: Cosmetics E-commerce – Sales & Margin & Head Office Costs

Lecture 5: Cosmetics E-commerce – P&L

Lecture 6: Cosmetics E-commerce – How to get from Net Profit to Cash Flow

Lecture 7: Cosmetics E-commerce – Some comments on Working Capital

Lecture 8: Cosmetics E-commerce – Back to Excel

Lecture 9: Cosmetics E-commerce – Working Capital, Capex, Debt

Lecture 10: Cosmetics E-commerce – Cash Flow

Lecture 11: Cosmetics E-commerce – Interest Received

Lecture 12: Cosmetics E-commerce – How to create a Flexible Model

Lecture 13: Fashion Marketplace – Case Introduction

Lecture 14: Fashion Marketplace – Data Available – Part 1

Lecture 15: Fashion Marketplace – Data Available – Part 2

Lecture 16: Fashion Marketplace – Sales & Margin, Head Office Costs

Lecture 17: Fashion Marketplace – P&L

Lecture 18: Fashion Marketplace – Working Capital, Capex, Debt

Lecture 19: Fashion Marketplace – Cash Flow

Chapter 4: How to create a marketplace

Lecture 1: How to create a marketplace – Introduction

Lecture 2: How to find an idea for a marketplace?

Lecture 3: What it is MVP?

Lecture 4: MVP for a marketplace

Lecture 5: The Chicken & egg problem

Lecture 6: How to get the first customers

Lecture 7: How to find scalable ways to get buyers and sellers

Chapter 5: Funnel Analyses

Lecture 1: Funnel Analysis – Introduction

Lecture 2: What is Funnel Analysis – Introduction

Lecture 3: Definition of a Funnel Analysis

Lecture 4: How to use a funnel analysis

Lecture 5: How to present a Funnel

Lecture 6: E-commerce Sales Funnel

Lecture 7: Marketplace Sales Funnel

Chapter 6: Customer Acquisition

Lecture 1: Customer Acquisition – Introduction

Lecture 2: Customer Acquisition – Definition

Lecture 3: Cost reduction framework

Lecture 4: How to lower Customer Acquisition

Lecture 5: Customer Life-time Value (LTV)

Lecture 6: How to increase LTV – Examples

Lecture 7: How to increase LTV – General Framework

Lecture 8: Payback Time

Chapter 7: Scaling Business

Lecture 1: Scaling Business – Introduction

Lecture 2: Scaling Definition

Lecture 3: 3 areas you have to scale

Lecture 4: What stops you from scaling – Introduction

Lecture 5: What stops you from scaling – Case Introduction

Lecture 6: What stops you from scaling – Solution

Lecture 7: How the process of scaling can look like

Lecture 8: Scaling Sales – Amazon

Lecture 9: General Framework for Scaling Operations

Lecture 10: Scaling Operations – Amazon

Lecture 11: General Framework for Scaling Recruitment & Training

Lecture 12: Scaling Recruitment & Traning – Amazon

Lecture 13: Expand via M&A – Amazon

Lecture 14: Build add-on business – Amazon

Lecture 15: Build entirely new businesses – Amazon – AWS

Lecture 16: Build entirely new businesses – Amazon – Amazon Prime

Chapter 8: Conclusions

Lecture 1: Bonus Lecture

Instructors

Asen Gyczew
Expert in performance improvement, turnaround and startups

Rating Distribution

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2 stars: 0 votes
3 stars: 1 votes
4 stars: 2 votes
5 stars: 24 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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