Master Product Management by actually building a Product
Master Product Management by actually building a Product, available at $79.99, has an average rating of 4.66, with 130 lectures, 10 quizzes, based on 843 reviews, and has 6421 subscribers.
You will learn about Understand the end-to-end product development process and the role of a Product Manager Understand and apply key frameworks and tools used in Product Management, including Design Thinking, Agile, Customer Journey mapping, Impact mapping, etc. Develop relevant Product Management skills by building a product, from idea to launch Use modern no-code tools like Glideapps to create functional products Understand how to find a good problem to solve Know how to do user research, from formulating a problem hypothesis and searching for a target audience to analysing findings and creating a problem statement. Planning and conducting user interviews that bring insights about a problem and solution Learn how to do competitor analysis, including Value Curve, Competitive Landscape, and Feature analysis Understand how to gather market insights and size up a market Learn about the role of product stakeholders and how to create an alignment with them around a product opportunity. Get to know what is a company’s business model and what are some common business model types used in tech today Practice solution ideation Learn problem and solution prioritization techniques such as RICE, Critical path, KANO model, etc. Manage risks associated with solution design and development by building Minimum Viable Experiments Understand how to plan and conduct a Minimum Viable Experiment for your solutions Get to know ten common prototyping techniques, from fake door tests to no-code prototypes Practice building your first no-code solution prototype with Glideapps Know how to get feedback on your solution from target users and product stakeholders and iterate Understand what is a dual product development process Learn about iterative software development frameworks, such as Scrum Know how to scope Minimum Viable product with User Story mapping technique Understand how to plan, execute and analyze product launch to market Understand the role of product vision, strategy, and strategic product roadmap in the end-to-end product development process Know how to set up product goals using the OKRs framework Know what to expect when interviewing for a product manager role Know how to demonstrate the relevance of your skills to a product role, even if you have never worked as an actual product manager. Know how to prepare for your first (or next) PM interview process. Understand how to make your PM job application stand out among other candidates This course is ideal for individuals who are Aspiring Product Managers planning to transition to a Product Manager role but lacking relevant experience or Junior Product Managers (0-2 years) who want to systemise their knowledge and grow in their career or Working professionals planning to transition to a Product Manager role or Software Engineers looking to transition to Product Management or Data scientists looking to transition to Product Management or UX Designers looking to transition to Product Management or Sales and Marketing team members looking to transition to Product Management or Customer Support team members looking to transition to Product Management or Project Managers looking to transition to Product Management or Business Analysts looking to transition to Product Management or Graduates looking to start or continue their career or Side-hustlers who want to launch their side project and want to know how to test and visualize their ideas quickly or Non-technical founders and entrepreneurs who want to learn how to validate and visualize their ideas prior to hiring their first engineer / CTO It is particularly useful for Aspiring Product Managers planning to transition to a Product Manager role but lacking relevant experience or Junior Product Managers (0-2 years) who want to systemise their knowledge and grow in their career or Working professionals planning to transition to a Product Manager role or Software Engineers looking to transition to Product Management or Data scientists looking to transition to Product Management or UX Designers looking to transition to Product Management or Sales and Marketing team members looking to transition to Product Management or Customer Support team members looking to transition to Product Management or Project Managers looking to transition to Product Management or Business Analysts looking to transition to Product Management or Graduates looking to start or continue their career or Side-hustlers who want to launch their side project and want to know how to test and visualize their ideas quickly or Non-technical founders and entrepreneurs who want to learn how to validate and visualize their ideas prior to hiring their first engineer / CTO.
Enroll now: Master Product Management by actually building a Product
Summary
Title: Master Product Management by actually building a Product
Price: $79.99
Average Rating: 4.66
Number of Lectures: 130
Number of Quizzes: 10
Number of Published Lectures: 129
Number of Published Quizzes: 10
Number of Curriculum Items: 151
Number of Published Curriculum Objects: 150
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand the end-to-end product development process and the role of a Product Manager
- Understand and apply key frameworks and tools used in Product Management, including Design Thinking, Agile, Customer Journey mapping, Impact mapping, etc.
- Develop relevant Product Management skills by building a product, from idea to launch
- Use modern no-code tools like Glideapps to create functional products
- Understand how to find a good problem to solve
- Know how to do user research, from formulating a problem hypothesis and searching for a target audience to analysing findings and creating a problem statement.
- Planning and conducting user interviews that bring insights about a problem and solution
- Learn how to do competitor analysis, including Value Curve, Competitive Landscape, and Feature analysis
- Understand how to gather market insights and size up a market
- Learn about the role of product stakeholders and how to create an alignment with them around a product opportunity.
- Get to know what is a company’s business model and what are some common business model types used in tech today
- Practice solution ideation
- Learn problem and solution prioritization techniques such as RICE, Critical path, KANO model, etc.
- Manage risks associated with solution design and development by building Minimum Viable Experiments
- Understand how to plan and conduct a Minimum Viable Experiment for your solutions
- Get to know ten common prototyping techniques, from fake door tests to no-code prototypes
- Practice building your first no-code solution prototype with Glideapps
- Know how to get feedback on your solution from target users and product stakeholders and iterate
- Understand what is a dual product development process
- Learn about iterative software development frameworks, such as Scrum
- Know how to scope Minimum Viable product with User Story mapping technique
- Understand how to plan, execute and analyze product launch to market
- Understand the role of product vision, strategy, and strategic product roadmap in the end-to-end product development process
- Know how to set up product goals using the OKRs framework
- Know what to expect when interviewing for a product manager role
- Know how to demonstrate the relevance of your skills to a product role, even if you have never worked as an actual product manager.
- Know how to prepare for your first (or next) PM interview process.
- Understand how to make your PM job application stand out among other candidates
Who Should Attend
- Aspiring Product Managers planning to transition to a Product Manager role but lacking relevant experience
- Junior Product Managers (0-2 years) who want to systemise their knowledge and grow in their career
- Working professionals planning to transition to a Product Manager role
- Software Engineers looking to transition to Product Management
- Data scientists looking to transition to Product Management
- UX Designers looking to transition to Product Management
- Sales and Marketing team members looking to transition to Product Management
- Customer Support team members looking to transition to Product Management
- Project Managers looking to transition to Product Management
- Business Analysts looking to transition to Product Management
- Graduates looking to start or continue their career
- Side-hustlers who want to launch their side project and want to know how to test and visualize their ideas quickly
- Non-technical founders and entrepreneurs who want to learn how to validate and visualize their ideas prior to hiring their first engineer / CTO
Target Audiences
- Aspiring Product Managers planning to transition to a Product Manager role but lacking relevant experience
- Junior Product Managers (0-2 years) who want to systemise their knowledge and grow in their career
- Working professionals planning to transition to a Product Manager role
- Software Engineers looking to transition to Product Management
- Data scientists looking to transition to Product Management
- UX Designers looking to transition to Product Management
- Sales and Marketing team members looking to transition to Product Management
- Customer Support team members looking to transition to Product Management
- Project Managers looking to transition to Product Management
- Business Analysts looking to transition to Product Management
- Graduates looking to start or continue their career
- Side-hustlers who want to launch their side project and want to know how to test and visualize their ideas quickly
- Non-technical founders and entrepreneurs who want to learn how to validate and visualize their ideas prior to hiring their first engineer / CTO
Last Updated: September 2024
To date, just 12 months after the course was launched, 225 students have secured their first product manager jobs at companies such as MasterCard, Adobe, Internshala, Grab, Canva, Miro, and more. Refer to one of these success stories below:
“`
Hello guys, extremely delighted to thank Anna and her product management course on Udemy to help me crack product manager interview and get my 1st job as Product Manager @ MasterCard. I had been working/stuck as a product owner, scrum master and didnt have enough product background to become a product manager. But Anna’s Product management course helped me refine my product skills, taught me key frameworks/mindsets that product managers across multiple domains use hence helped me upskill into a Product manager.
The way Anna simplifies complex product concepts and frameworks and ties it to real-life case studies is truly brilliant and helped me in enriching my product management journey
Thanks Anna again
“`
Transitioning to and growing a new career, especially one as demanding as a Product Management career, is challenging.
Here are just some of the questions that may come to your mind:
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What do I need to get started as a Product Manager?
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Do I need a product certification to get into Product Management?
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Is an MBA required to become a PM?
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What skills do I need to transition to a Product role?
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Do I have to learn how to code to transition to Product?
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What projects can I join to learn product management?
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Everyone says to build a product to get skills. But I don’t even know where to start!
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How do I make my application stand out and get hired?
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How do I test my business ideas quickly, without hiring a CTO and technical team?
Sounds familiar?
I’ve also been there when I walked my way to a Product Manager role from being an IT and management consultant.
Hi, I’m Anna – Founder and Head of Product at Futureversity – an Edutech platform helping people advance their product management skills.
Before starting FutureVersity, I was a Product Director of a series B AI startup based in Singapore, where I relocated six years back to do an MBA program.
In my role, I built the product function from scratch and launched an alpha version of the no-code platform as a service for non-tech people to create AI applications with minimum effort and cost.
I’m also a Product Management mentor who helped over 20 000 (and counting!) students and mentees to move to Product Management from various backgrounds, including Consulting, Engineering, Design, Operations, Finance, and more, or start their own ventures.
After working 10+ years in Product and mentoring aspiring Product Managers and Entrepreneurs, I learned that lack of relevant product experience is the biggest obstacle to starting in Product Management. That’s why I decided to develop this course to help you solve this challenge.
I invite you on a journey to create your Product, from idea to launch, as your educational side project by following along the structured curriculum of the course. And unlike the other programs where instructors only teach things and provide recommendations, I’ll work hand in hand with you. I’ll be creating my brand new Product, following the program with you, and asking for your early product feedback to decide on the next product directions.
You will get as close to building a Product as you possibly can after enrolling in the course.
And you don’t need to learn how to code to start – we will use no-code software development tools to create a functional Product in a matter of days or weeks. These tools allow you to create working software without necessarily knowing how to write code in a traditional software engineering sense. Creating products with no code will not only let you test your product ideas faster but also strengthen your first or next application for a Product Manager role and make you stand out from other candidates.
In addition, you will also get the following resources when you enroll in the course:
14.5+ hours of lessons on Product Management, including a comprehensive overview of frameworks and methodologies that Product Managers use daily so that you are fully equipped for the role. We will cover Design Thinking, Lean, Agile and Scrum, Customer Journey Mapping, Impact Mapping, Business Model Canvas, Amazon Working Backward method, and much more.
The course also has a separate module on how to get ready for your PM interviews. Here, I’ll share with you such things as what to expect from the interview process and how to prepare for the interviews, including crafting your perfect Resume, optimizing your LinkedIn profile and working on your Product Portfolio. We will also talk about how to use ChatGPT as your writing assistant when it comes to describing your transferable skills for a Product Manager role and speaking about your achievements.
100+ downloadable pdf resources with lectures summary and additional articles you can refer to so that you can quickly refresh the course content and further expand your knowledge.
Learners community where you can connect with me and the other students of the course to ask questions, give and receive support, and get an extra hit of accountability.
New course lessons and updates. As building a good product is all about continuous improvements, I will be adding new materials and resources to the course – to reflect your feedback, my new experience, and industry trends.
Certificate. Upon request, you will receive a signed Certificate of Completion from FutureVersity School for this course!
Course Curriculum
Chapter 1: Introduction
Lecture 1: How to Work with Udemy Video Player
Lecture 2: How to get in touch – Learners community
Lecture 3: Course resources – all in one PDF
Lecture 4: Meet the instructor
Lecture 5: Who is a Product Manager?
Lecture 6: Three myths about getting into Product Management
Lecture 7: Key approaches to designing and developing products: Design Thinking
Lecture 8: Key approaches to designing and developing products: Lean Startup & Agile
Chapter 2: Setting up Product Vision, Strategy, and Strategic roadmap
Lecture 1: Intro to section 2
Lecture 2: Product Vision and Product Strategy
Lecture 3: Strategic Product Roadmap
Chapter 3: Selecting a good problem to solve
Lecture 1: Intro to section 3
Lecture 2: Where the Product Manager gets product ideas
Lecture 3: How to select an idea for your product
Lecture 4: How to brainstorm product ideas (or problems to solve)
Lecture 5: Introduction to the course Follow-along project
Chapter 4: User research
Lecture 1: Introduction to section 4
Lecture 2: Step 1: Defining goals, objectives, and hypothesis
Lecture 3: Step 2: Selecting a research method – research methods overview
Lecture 4: Step 2: Selecting a research method – how to choose one for your research
Lecture 5: Follow along: Selecting a research method
Lecture 6: Step 3: Selecting a target audience
Lecture 7: Building up a Customer (User) Persona
Lecture 8: Step 4: Recruiting research participants
Lecture 9: Creating an interview screener
Lecture 10: How to invite interviewees
Lecture 11: Creating a discussion guide
Lecture 12: Step 5: Collecting insights
Lecture 13: Step 6. Analyzing research findings. What is a validated hypothesis?
Lecture 14: Affinity Diagramming (Optional)
Lecture 15: Empathy mapping (Optional)
Lecture 16: Customer Journey Mapping (part 1)
Lecture 17: Customer Journey Mapping (part 2)
Lecture 18: Formulating a Problem Statement
Lecture 19: Step 7: Documenting findings
Lecture 20: Follow along: Analyzing findings from JustDo problem discovery
Chapter 5: Market research and competitor analysis
Lecture 1: Competitor analysis
Lecture 2: Three types of competitor analysis
Lecture 3: Gathering market insights (Optional)
Lecture 4: Sizing Up a market
Chapter 6: Creating alignment among product stakeholders
Lecture 1: Introduction to section 6: Why stakeholders' alignment is important?
Lecture 2: Product goals planning & setting process. OKRs framework
Lecture 3: Alignment techniques – Impact Mapping
Lecture 4: Impact Mapping – steps 1 – 3
Lecture 5: Other alignment techniques – Business Model Canvas
Lecture 6: What is a Business model (Optional)
Lecture 7: Other alignment techniques (Optional)
Chapter 7: Solution ideation
Lecture 1: Introduction to section 7
Lecture 2: Solution ideation techniques
Lecture 3: Follow along: Creating How Might We questions for JustDo
Lecture 4: Follow along: Impact Mapping – step 4
Lecture 5: Prioritization techniques – overview
Lecture 6: Prioritization techniques – RICE framework
Lecture 7: Other prioritization techniques (Optional)
Lecture 8: Follow along: Prioritizing solution for JustDo
Chapter 8: Solution prototyping
Lecture 1: Introduction to section 8: Solution prototyping
Lecture 2: Finding assumptions about your solution
Lecture 3: Follow along: Creating Customer Journey Map and Business Model Canvas for JustDo
Lecture 4: Follow along: Finding assumptions for JustDo
Lecture 5: Assumptions mapping technique: Finding the riskiest assumptions
Lecture 6: Prototyping techniques: Fake door, Storyboard, Paper prototype, Explainer video
Lecture 7: Prototyping techniques: Landing page experiment
Lecture 8: Prototyping techniques: Clickable Prototype, Programming Spike, Wizard of Oz
Lecture 9: Prototyping techniques: No code prototype experiment
Lecture 10: Planning prototype experiments: Solution hypotheses
Lecture 11: Planning prototype experiments: Defining what tests to run and success metrics
Lecture 12: Follow along: Creating experiments for JustDo
Chapter 9: Building up solution prototype with Glideapps
Lecture 1: Introduction to section 9
Lecture 2: Do you need to know no-code software development tools as a Product Manager?
Lecture 3: Follow-along: Introduction to what we are building in Glide
Lecture 4: Four-step process of creating a prototype with Glide
Lecture 5: Step 1.1: Creating data source with Google Sheets
Lecture 6: Step 1.2: Connecting Google sheets file with your Glide app
Lecture 7: Step 1.3: Managing your data with Data Editor
Lecture 8: Step 2.1: Customizing application layout – Tabs
Lecture 9: Step 2.2: Customizing app layout – Top-level & detailed screens
Lecture 10: Follow along: customizing app layout – top-level & detailed screens (projects)
Instructors
-
Anna Kolenkina
Product Builder | Educator | MBA -
FutureVersity School .
We teach the skills of the future, today
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 4 votes
- 3 stars: 46 votes
- 4 stars: 215 votes
- 5 stars: 576 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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