Master Sales Training for Consumer and Retail Business
Master Sales Training for Consumer and Retail Business, available at $64.99, has an average rating of 4.52, with 67 lectures, 6 quizzes, based on 62 reviews, and has 2303 subscribers.
You will learn about Sales Training Consumer Business Retail Business Case Studies Formats of Retail Retail Business Terminologies Ideal selling Process Aids to selling, Trade offer, Market support Role of Analytics/ CRM Buyer-Seller Relationship Coping with online challenge This course is ideal for individuals who are Sales or Retail professionals or anyone desire to start a career in retail or consumer sales It is particularly useful for Sales or Retail professionals or anyone desire to start a career in retail or consumer sales.
Enroll now: Master Sales Training for Consumer and Retail Business
Summary
Title: Master Sales Training for Consumer and Retail Business
Price: $64.99
Average Rating: 4.52
Number of Lectures: 67
Number of Quizzes: 6
Number of Published Lectures: 67
Number of Published Quizzes: 6
Number of Curriculum Items: 73
Number of Published Curriculum Objects: 73
Original Price: ₹799
Quality Status: approved
Status: Live
What You Will Learn
- Sales Training
- Consumer Business
- Retail Business
- Case Studies
- Formats of Retail
- Retail Business Terminologies
- Ideal selling Process
- Aids to selling, Trade offer, Market support
- Role of Analytics/ CRM
- Buyer-Seller Relationship
- Coping with online challenge
Who Should Attend
- Sales or Retail professionals or anyone desire to start a career in retail or consumer sales
Target Audiences
- Sales or Retail professionals or anyone desire to start a career in retail or consumer sales
Master Sales Training for Consumer and Retail Business
Why should you join this course?
Want to reach the C-suite in your retail-oriented organization? Master the tricks of sales biz fast with this course. You’ll get to learn what it takes to make it as a sales professional in a B2C product company- right from knowing the concepts, how to pitch to post-sales service. Learn how to win over offline retail in an increasingly online world.
Kickstart by knowing what are the different formats of retailing and how to pitch to each. The retail world has its own language- concepts normally referred to by retailers, and you master the language first, before making your sales pitch. Learn about OTB, stock turn, weeks on-hand inventory, and more. Then you learn all the work that goes into building a successful sales pitch which starts from the drawing board right up to post-sales service. The course is not prescriptive in how you should build your pitch brick by brick, but it gives a solid framework for you to build onto, based on what is relevant for your product.
Further up, you learn how sales offers are made attractive with support from the marketing and finance departments of your organizations. You also learn data analytics to study what worked and what did not which serves as feedback for subsequent pitches. CRM tools that are crucial to marketing initiatives are further discussed here.
All in all, if you want a full-course meal on retail selling, this is it!
Master Sales Training for Consumer and Retail Business
The sales team of any organization plays an extremely crucial role- it is where the culmination of the entire organization’s efforts towards a goal happens. Selling to businesses requires a more technical understanding of the products. Retail selling (by and large for consumer goods) is less technical, but still not as simple as cold calling on or showing up in a store, presenting products & getting sales. It is a balance of art & science- the art of relationship building & science of data-backed insights that can help achieve the organizational goals- be it turnover, profits, brand presence or even a combination of these. Lot of background work goes into making a successful sale from product spectrum insight, designing, marketing support to launch, post-sale service and analytics. All of these stages will be covered in this module.
The retail business itself has evolved tremendously over the years starting with small neighborhood stores to now online sales. The way to sell to every format of retailing differs considerably because of the nature of operations, the customer profile that frequents the said outlet. Retail formats also differ in nature by ownership & operational arrangement of the store which we will discuss further. There are various terminologies in retail selling that will be covered which are important to understand to make a successful sales pitch to the different kinds of retailing models.
This course covers the following topics in greater detail
Formats of retail
Terminologies to know
Ideal selling process
Feedback from the market
Planning
Concept review
Sale Collection
Aids to selling: Trade offers, Marketing support
Role of Analytics/CRM.
Buyer-seller relationship
Enroll now.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Chapter 2: Sales training for consumer and retail business
Lecture 1: Formats on the basis of location and scale
Lecture 2: Formats on the basis of stores are run
Lecture 3: Terminologies 1
Lecture 4: Terminologies 2
Lecture 5: Ideal selling process
Lecture 6: Request for feedback: Your thoughts on the course progress so far
Lecture 7: Planning
Lecture 8: Popular go to market approaches
Lecture 9: Aids to selling
Lecture 10: Role of analytics
Lecture 11: Coping with online challenge
Chapter 3: Sales Team Management
Lecture 1: Basics of Sales Management
Lecture 2: Mastering the Art of Sales Leadership
Lecture 3: The Sales Task: The Foundation Piller
Lecture 4: Discovering the Right Talent for Sales
Lecture 5: Nurturing the sales talent
Lecture 6: Igniting Sales Ambition
Lecture 7: Sales Contest
Lecture 8: Crafting the Sales Force Structure
Lecture 9: Forecasting sales performance
Lecture 10: Creating sales territories
Lecture 11: Setting Sales Quotas
Lecture 12: Demystifying Sales Compensation
Lecture 13: Crafting Sales Compensation Program
Lecture 14: Transparent Communication of Sales Compensation
Lecture 15: Navigating Underperformance
Lecture 16: Evaluating Sales Performance
Lecture 17: Quantifying Sales Performance
Lecture 18: Developing Virtual Proficiency Programs
Lecture 19: Establishing Virtual Territories
Lecture 20: Conclusion
Chapter 4: Value Driven Sales Beyond Price
Lecture 1: Unlocking Value Driven Sales
Lecture 2: Exploring the Customer's Landscape-Mapping their Existing Journey
Lecture 3: Delving into Your Customer's Emotions
Lecture 4: Distinguishing Wants from Needs The Cornerstone of Sales
Lecture 5: Understanding the Customer's Budget
Lecture 6: Enlightening the Customer -The Power of Informed Decision Making
Lecture 7: Addressing the Customer’s Context
Lecture 8: Tailoring Solutions to the Customer’s Demands
Lecture 9: Bridging Solutions to Challenges – Addressing Customer Concerns
Lecture 10: Tapping into Your Customer's Emotional Resonance
Lecture 11: Paving a Smooth Path for the Customer
Lecture 12: Emphasizing the Impact
Lecture 13: Breaking Down Features to Real-World Benefits
Lecture 14: Connecting Benefits to Individual Desires
Lecture 15: In Closing
Chapter 5: Understanding Consumer Behavior
Lecture 1: Master Consumer Behavior to Boost Sales
Lecture 2: Module 1. Consumer Dynamics in the Modern Marketplace
Lecture 3: Decoding the Patterns Understanding Consumer Behavior
Lecture 4: Empowering Choices Enhancing Consumer Well-being
Lecture 5: Module 2. Inner Drivers How Internal Factors Shape Consumer Decisions
Lecture 6: Applying Learning Principles in Modern Marketing Strategies
Lecture 7: Unlocking Desires The Driving Forces Behind Consumer Wants
Lecture 8: Character Imprints How Personality Shapes Brand Perception
Lecture 9: How Values Shape Consumer Lifestyles
Lecture 10: Beliefs and Perspectives in Consumer Behavior
Lecture 11: Choice Dynamics in Consumer Behavior
Lecture 12: Module 3. Outside Forces Shaping Consumer Choices and Actions
Lecture 13: Retailing Crafting an Immersive Experience
Lecture 14: Harnessing the Power of Word-of-Mouth and Influencers
Lecture 15: Understanding and Catering to Diverse Subcultures
Lecture 16: The Profound Influence of Culture on Consumer Behavior
Lecture 17: The Trend Cycle The Evolution of Fashion in the Marketplace
Lecture 18: Module 4. Strategies to Guide and Shape Consumer Decisions
Lecture 19: The Art of Convincing & The Dynamics of Persuasive Communication
Lecture 20: The Spectrum of Brand Engagement Strategies to Elevate Consumer Involvement
Instructors
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ICMI LEARNING
ICMI Learning is a technology-driven educational company
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 2 votes
- 3 stars: 4 votes
- 4 stars: 14 votes
- 5 stars: 40 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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