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Master the Shopper Experience to build your retail business.

Business

Rating4.6
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Master the Shopper Experience to build your retail business., available at $19.99, has an average rating of 4.63, with 34 lectures, 4 quizzes, based on 2123 reviews, and has 5555 subscribers.

You will learn about By the end of this course, you will better understand how to create an engaging shopper experience and a profitable retail physical and online business. Learn ways to encourage your shoppers to linger longer, buy more and tell their friends and family about their great experience in your store. Learn how to leverage the shopper experience within your both your physical and online store presence. Learn from real world examples shared by a retail shopper expert with over 30 years experience helping major global brands to tap into the shopper experience. This course is ideal for individuals who are New retailers, both in the physical and online worlds, and people starting their career in retail. or Retailers looking to increase sales and seasoned retail professionals wishing to advance their career. It is particularly useful for New retailers, both in the physical and online worlds, and people starting their career in retail. or Retailers looking to increase sales and seasoned retail professionals wishing to advance their career.

Enroll now: Master the Shopper Experience to build your retail business.

Summary

Title: Master the Shopper Experience to build your retail business.

Price: $19.99

Average Rating: 4.63

Number of Lectures: 34

Number of Quizzes: 4

Number of Published Lectures: 33

Number of Published Quizzes: 4

Number of Curriculum Items: 38

Number of Published Curriculum Objects: 37

Original Price: $59.99

Quality Status: approved

Status: Live

What You Will Learn

  • By the end of this course, you will better understand how to create an engaging shopper experience and a profitable retail physical and online business.
  • Learn ways to encourage your shoppers to linger longer, buy more and tell their friends and family about their great experience in your store.
  • Learn how to leverage the shopper experience within your both your physical and online store presence.
  • Learn from real world examples shared by a retail shopper expert with over 30 years experience helping major global brands to tap into the shopper experience.

Who Should Attend

  • New retailers, both in the physical and online worlds, and people starting their career in retail.
  • Retailers looking to increase sales and seasoned retail professionals wishing to advance their career.

Target Audiences

  • New retailers, both in the physical and online worlds, and people starting their career in retail.
  • Retailers looking to increase sales and seasoned retail professionals wishing to advance their career.

If you work in the world of retail, then this course is for you. It explains in depth the Retail Trifecta – the three elements that are integral to success, and increased profits, in retail.

Presented by retail marketing guru, Kevin Moore– a man who walks thousands of stores around the world each year – the course brings to life, with real-world examples, the steps needed to be successful in retail. Whether you own your own store/s, work as an associate in retail or manufacture and distribute through stores, this course contains essential knowledge that will help you in your business.

The course features videos of Kevin explaining all the steps needed to achieve the Retail Trifecta and photographic and video examplesfrom stores he's visited around the world. It also includes interviews with some retail entrepreneurs who share their experiences and successes.

The first part of the course provides an overview of the Retail Trifecta and then the following sections go into detail on the twenty steps that will help you to ensure you achieve the shopper experience to build your business.

So if you want to understand your shoppers in more depth, build a store format and system that encourages them to linger longer, spend more and tell their friends about your business or product, then this is the course for you.

Course Curriculum

Chapter 1: Course overview

Lecture 1: If you're involved in the world of retail, why you should take this course.

Lecture 2: How you can benefit from a man who walks thousands of stores a year

Chapter 2: An overview of the Retail Trifecta and how to use it to create the perfect store

Lecture 1: So what is the "Retail Trifecta"?

Lecture 2: Retail Trifecta part 1 – Great store layouts

Lecture 3: Retail Trifecta part 2 – People make the difference

Lecture 4: Retail Trifecta part 3 – Technology: Point-of-sale and Back-office systems

Lecture 5: Introducing the twenty steps to achieving the Retail Trifecta

Chapter 3: Retail Trifecta Part One – the ten steps to the perfect Store Format

Lecture 1: Step 1 – Curate then display

Lecture 2: Step 2 – Find me! Location

Lecture 3: Step 3: Awareness and currency

Lecture 4: Step 4: Sidewalk interruption

Lecture 5: Step 5: From the window to walk in

Lecture 6: Step 6: The Decompression Zone

Lecture 7: Step 7: Sightlines and airspace

Lecture 8: Step 8: Front to back and round and round

Lecture 9: Step 9: Care for your two-legged dogs!

Lecture 10: Step 10 – Omnichannel Bridge – instore and online

Chapter 4: Retail Trifecta Part Two – the five steps to Great Associates/Store Staff

Lecture 1: Step 1: Associate passion and knowledge

Lecture 2: Step 2: Being the Brand

Lecture 3: Step 3: Product and sales knowledge training

Lecture 4: Step 4: Incentive and recognition

Lecture 5: Step 5: "Y'all come back soon, y'hear?!"

Chapter 5: Retail Trifecta Part Three – the five steps to harnessing retail technology

Lecture 1: Step 1 – Point-of-sale systems and how they can enhance the shopper experience

Lecture 2: Step 2 Back-office & inventory systems. Don't damage a great shopper experience.

Lecture 3: Step 3: Seamless retail and online

Lecture 4: Step 4: Shopper recognition and loyalty

Lecture 5: Step 5 – Your online store and why it's essential

Lecture 6: Want to learn more about the shopper experience in online retail?

Chapter 6: Your Next Steps

Lecture 1: Understanding what makes a "Good" retail experience

Lecture 2: How to Shop Like a "Shopper" – tips from the professional!

Lecture 3: Your guide to walking a store as a "shopper" to help you achieve "great"

Lecture 4: The Retail Trifecta Checklist & Scorecard

Lecture 5: Thank you for taking this course…

Instructors

Rating Distribution

  • 1 stars: 5 votes
  • 2 stars: 29 votes
  • 3 stars: 241 votes
  • 4 stars: 789 votes
  • 5 stars: 1059 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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