Master Your Personal Brand Like a Marketing Pro
Master Your Personal Brand Like a Marketing Pro, available at $59.99, has an average rating of 4.39, with 17 lectures, based on 1026 reviews, and has 3971 subscribers.
You will learn about Create and refine your own personal brand identity and voice Identify the platform that most allows you to shine and tailor your strategy to match Advance your career by turning your personal brand into a business asset for your current job Increase your visibility with the same tools used by brand and marketing professionals Explore the exciting world that opens to you when you have a strong, unique personal brand Arm yourself with best practices to avoid the pitfalls of public visibility This course is ideal for individuals who are Career starters looking to accelerate their advancement or Seasoned professionals working to build industry-wide respect or Anyone seeking to achieve an ambitious personal goal or Career changers and pivoters hoping to open up new pathways or Anyone who feels they are ready for a second chapter of their career. Or a third. Fourth. Tenth? It is particularly useful for Career starters looking to accelerate their advancement or Seasoned professionals working to build industry-wide respect or Anyone seeking to achieve an ambitious personal goal or Career changers and pivoters hoping to open up new pathways or Anyone who feels they are ready for a second chapter of their career. Or a third. Fourth. Tenth?.
Enroll now: Master Your Personal Brand Like a Marketing Pro
Summary
Title: Master Your Personal Brand Like a Marketing Pro
Price: $59.99
Average Rating: 4.39
Number of Lectures: 17
Number of Published Lectures: 17
Number of Curriculum Items: 17
Number of Published Curriculum Objects: 17
Original Price: $129.99
Quality Status: approved
Status: Live
What You Will Learn
- Create and refine your own personal brand identity and voice
- Identify the platform that most allows you to shine and tailor your strategy to match
- Advance your career by turning your personal brand into a business asset for your current job
- Increase your visibility with the same tools used by brand and marketing professionals
- Explore the exciting world that opens to you when you have a strong, unique personal brand
- Arm yourself with best practices to avoid the pitfalls of public visibility
Who Should Attend
- Career starters looking to accelerate their advancement
- Seasoned professionals working to build industry-wide respect
- Anyone seeking to achieve an ambitious personal goal
- Career changers and pivoters hoping to open up new pathways
- Anyone who feels they are ready for a second chapter of their career. Or a third. Fourth. Tenth?
Target Audiences
- Career starters looking to accelerate their advancement
- Seasoned professionals working to build industry-wide respect
- Anyone seeking to achieve an ambitious personal goal
- Career changers and pivoters hoping to open up new pathways
- Anyone who feels they are ready for a second chapter of their career. Or a third. Fourth. Tenth?
WARNING: taking personal branding seriously can change your life forever.Indeed, when I started thinking strategically about my own online identity, little did I know that a few years later I’d end up realizing my most unlikely dream: performing live on a Broadway stage!
If you also have ambitious professional and personal goals, personal branding in the digital age can be the most powerful tool in your arsenal for achieving them. But do you feel like you’ve already missed the boat in establishing an online presence? Are you intimidated by the social media landscape’s vast array of platforms, tools, and competition and don’t know where to start? Are you concerned about the potential pitfalls of online visibility?
Drawing from my experience running marketing during the early days of Facebook, I will walk you step by step through the process of creating and refining your personal brand identity and then designing and implementing your own personal strategy.
I believe passionately that every individual—young or old, seasoned professional or career beginner—should take seriously the power of personal branding in the digital age. It’s never too late to start using your personal brand to seek advancement at work or to realize a specific personal dream. Whether you are starting from scratch or already have a fleshed out plan, this course is designed to enable you to fully harness the power of personal branding.
Specifically, this course will cover:
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Creating and refining your own personal brand identity and voice
-
Identifying the platform that most allows you to shine
-
Tailoring your strategy to match your chosen platform and medium
-
Turning your personal brand into a business asset for your current job
-
Increasing your visibility with the same tools used by brand and marketing professionals
-
Exploring the exciting world that opens to you when you have a strong, unique personal brand
-
Arming yourself with best practices to avoid the pitfalls of public visibility
We won’t just be talking about your personal branding, we’ll be building it together from day one. Some of specific course activities will include:
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Building a content calendar with at least a month’s worth of content
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Producing content in a variety of formats: images, audio, video, etc.
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Practicing live hosting
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Designing your own pitches for speaking engagements and press opportunities
I know that putting yourself out there can be daunting but I also know that no matter what your goals are, building a strong personal brand will get you there faster. After taking this course, a year from now you will look back and be astonished by the new opportunities and connections that the power of personal branding has unlocked for you. Let’s get started!
Course Curriculum
Chapter 1: Welcome to the course!
Lecture 1: From business to Broadway…and back again
Lecture 2: Let's give 'em something to talk about
Lecture 3: From role models to runway models…let's learn from the greats
Chapter 2: Thought Leadership
Lecture 1: Finding your voice
Lecture 2: So you want to write
Lecture 3: So you want to start your audio empire
Lecture 4: So you want to be a video mogul
Lecture 5: Creating a content schedule
Lecture 6: You gotta have a gimmick
Chapter 3: Your personal brand and your career
Lecture 1: Your boss, your job, and your brand
Lecture 2: Putting yourself out there
Lecture 3: Networking
Chapter 4: The challenges of a personal brand
Lecture 1: Crisis mode
Lecture 2: Pivoting your personal brand
Chapter 5: Next steps for your personal brand
Lecture 1: Using your personal brand for maximum impact
Lecture 2: What will your post-pandemic brand look like?
Chapter 6: That's a wrap!
Lecture 1: That's a wrap!
Instructors
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Randi Zuckerberg
Best-selling author, radio host, and media entrepreneur
Rating Distribution
- 1 stars: 6 votes
- 2 stars: 13 votes
- 3 stars: 106 votes
- 4 stars: 335 votes
- 5 stars: 566 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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