Mastering Business Communication & Persuasion

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction: When good words go bad

Chapter 2: Pre-Game

Lecture 1: Your business is talking, but what is it saying?

Lecture 2: Business Messaging Challenges & Solutions

Lecture 3: What good messaging can do for you

Chapter 3: Everyday words to drop

Lecture 1: The words you don't notice that you are using

Lecture 2: Why you don't want to "help" people

Lecture 3: Your work isn't "good quality"

Lecture 4: Don't try to be "better"

Lecture 5: You don't "think" that really

Lecture 6: Nobody is "perfect", not even you

Lecture 7: Please don't sell to "everyone"

Lecture 8: You do not offer "Peace of mind"

Lecture 9: Your "failure" really isn't… a failure

Lecture 10: Auditing & Replacing Unprofessional Language

Chapter 4: Jargon you don't even know you use

Lecture 1: The use of jargon is a distortion of words

Lecture 2: Why "leverage" when you can just use?

Lecture 3: The "synergy" of collaboration

Lecture 4: In business we don't "touch base"

Lecture 5: How hard is it to "See the big picture"

Lecture 6: No. You aren't being "Disruptive"

Lecture 7: Stop giving "110%"

Lecture 8: You don't want to "Get to the next level"

Lecture 9: You are not as "Strategic" as you think

Lecture 10: "Blue sky thinking" puts your head in the clouds

Lecture 11: Life isn't about what is "Outside the box"

Lecture 12: Don’t “circle back”, go straight to the point

Lecture 13: Look beyond ”work hard, play hard” for work life balance

Lecture 14: Why “hopping on a call” doesn’t work

Lecture 15: You can’t fix it if you “table it”

Lecture 16: Break the chains of “alignment” with actual collaboration

Lecture 17: Auditing & Replacing Unprofessional Language

Chapter 5: What you want to say instead

Lecture 1: Crafting clarity: how to replace harmful words

Lecture 2: Flip the Script: Messaging for Your Clients, Not Yourself

Lecture 3: Cut the Jargon, Speak Human: a How To

Lecture 4: The Core Idea: One Sentence Marketing Message

Lecture 5: Why Not An Elevator Pitch?

Chapter 6: Be Heard, Be Understood: Effective Communication

Lecture 1: Be Understood: The Point of Communication

Lecture 2: Speaking How To: Speak with Confidence in Any Business Setting

Lecture 3: The Science of Listening: Why People Tune Out

Lecture 4: Communication that Converts: Beyond Sales to Value

Lecture 5: Content is King, But Context is Queen: Optimize for who, what, where

Lecture 6: The Secret To Engaging Communication: Adapt

Chapter 7: Communicating with clients and prospects: tips and tricks

Lecture 1: Decode Communication: Speak Clearly and Win Clients

Lecture 2: From 'It Depends' to Done Deals: Be Specific

Lecture 3: Clear Communication: The Power of Less

Lecture 4: Tailoring Your Message for Client Priorities

Lecture 5: Compelling Conversations for Business Professionals

Lecture 6: To Hear And To See: Using Visual Aids For Top Effect

Lecture 7: Accountability in Communication: Take Ownership of Clarity

Lecture 8: Craft Job Descriptions That Won’t Get You Ghosted

Chapter 8: Communicating with colleagues and employees: tips and tricks

Lecture 1: Strengthening Your Team Through Internal Communication

Lecture 2: Why Internal Communication Matters: Alignment and Engagement

Lecture 3: The Common Pitfalls of Internal Communication

Lecture 4: Boosting Collaboration: How to Master Internal Business Communication

Chapter 9: Confident Conversations: Mastering Questions, Repetition & Follow-Up

Lecture 1: How To Have Conversations: Give & Take in Business Communication

Lecture 2: How To Ask: Good Questions Drive Business

Lecture 3: How To Repeat: The Art of Reframing

Lecture 4: How To Mirror: No Monkey Business

Lecture 5: How To Follow Up: Turning Leads into Loyal Clients

Chapter 10: Conclusion

Lecture 1: Congratulations!