Mastering Key Accounts: Building Relationships & Success

Mastering Key Accounts: Building Relationships & Success, available at $44.99, with 15 lectures.

You will learn about Build and grow strategic partnerships for your business How to Analyse and Select Key Accounts Confidently manage clients in all situations Better understand your customers to ensure a great relationship Choose effective language to use in difficult conversations Confidently manage partner-facing communications Learn how to create compelling value propositions for each account type Learn how to create compelling Value Propositions Learn some tools and processes for executing a successful Key Account Strategy How to develop strategies and tactics to suit each type of account This course is ideal for individuals who are Key Account Managers or Business Development Executives or Sales Professionals or Brand and Marketing Executives or Anyone who is in an interpersonal role and needs to manage relationships with external stakeholders or Anyone who has clients that they need to manage effectively or Anyone who wants tip, tricks and tools to help improve their client handling or Those interested in pursuing a career in account management or key account management It is particularly useful for Key Account Managers or Business Development Executives or Sales Professionals or Brand and Marketing Executives or Anyone who is in an interpersonal role and needs to manage relationships with external stakeholders or Anyone who has clients that they need to manage effectively or Anyone who wants tip, tricks and tools to help improve their client handling or Those interested in pursuing a career in account management or key account management.

Enroll now: Mastering Key Accounts: Building Relationships & Success

Summary

Title: Mastering Key Accounts: Building Relationships & Success

Price: $44.99

Number of Lectures: 15

Number of Published Lectures: 15

Number of Curriculum Items: 15

Number of Published Curriculum Objects: 15

Original Price: $59.99

Quality Status: approved

Status: Live

What You Will Learn

Build and grow strategic partnerships for your business
How to Analyse and Select Key Accounts
Confidently manage clients in all situations
Better understand your customers to ensure a great relationship
Choose effective language to use in difficult conversations
Confidently manage partner-facing communications
Learn how to create compelling value propositions for each account type
Learn how to create compelling Value Propositions
Learn some tools and processes for executing a successful Key Account Strategy
How to develop strategies and tactics to suit each type of account

Who Should Attend

Key Account Managers
Business Development Executives
Sales Professionals
Brand and Marketing Executives
Anyone who is in an interpersonal role and needs to manage relationships with external stakeholders
Anyone who has clients that they need to manage effectively
Anyone who wants tip, tricks and tools to help improve their client handling
Those interested in pursuing a career in account management or key account management

Target Audiences

Key Account Managers
Business Development Executives
Sales Professionals
Brand and Marketing Executives
Anyone who is in an interpersonal role and needs to manage relationships with external stakeholders
Anyone who has clients that they need to manage effectively
Anyone who wants tip, tricks and tools to help improve their client handling
Those interested in pursuing a career in account management or key account management

Do you want to unlock the secrets to building thriving key accounts that drive sustainable growth and revenue?

This comprehensive course, “Mastering Key Accounts: Strategies for Success,” equips you with the knowledge and skills to crack the code of key account management, get thriving partnerships that fuel exponential growth and skyrocket revenue. We’ll delve into data-driven insights and proven strategies to cultivate strong client relationships, foster loyalty, and achieve long-term success.

Stop managing, start mastering. We’ll equip you with the tools to:

Data-Driven Strategies: Learn to leverage data analytics to understand your key accounts’ needs and preferences, predict future behavior, and personalize your approach.
Building Loyalty & Retention: Master the art of building trust and exceeding client expectations. Discover strategies to create win-win partnerships that foster long-term loyalty and retention.
Unlocking Revenue Potential: Identify hidden opportunities within your key accounts. We’ll explore effective negotiation techniques and pricing strategies to maximize revenue streams.
Overcoming Challenges: Navigate complex situations and overcome objections with confidence. Develop effective communication skills to build rapport and ensure clear expectations.

Don’t just manage accounts, dominate them. This course is your key to unlocking the secrets of key account management and propelling your career forward.

Don’t miss this opportunity to unlock the secrets of key account management and get your career to the next level. Enroll today!

Course Curriculum

Chapter 1: Module 1: Introduction, Core principles, Criterias, Benefits

Lecture 1: 1. Understanding the core concepts of KAM

Lecture 2: 2. Identifying key accounts and the criteria for selection

Lecture 3: Benefits of effective KAM for both businesses – yours and your customer's

Lecture 4: Real-world examples of successful KAM strategies

Chapter 2: Module 2: Analysis, Decision making, Win-Win collaborations

Lecture 1: The customer journey and decision-making process

Lecture 2: Conducting basic customer analysis Needs, challenges, and goals

Lecture 3: Effective communication skills for building rapport and trust

Lecture 4: Introduction to building a win-win collaboration with key accounts

Chapter 3: Module 3: SMART, Stategies, CRM, KPI

Lecture 1: Setting SMART goals for key accounts

Lecture 2: Introduction to developing an account plan Strategies and timelines

Lecture 3: Utilizing basic Customer Relationship Management (CRM) tools for KAM

Lecture 4: Introduction to key performance indicators (KPIs) for measuring success

Chapter 4: Module 4: BVP, Approach, Competitive edge

Lecture 1: Identifying basic value propositions for key accounts

Lecture 2: Understanding the importance of a solutions-oriented approach

Lecture 3: Introduction to differentiation strategies for a competitive edge

Instructors

Svilen Keranov
Renewable Technologies and Marine technology Engineer

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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