Mastering the ONLINE SHOPPER EXPERIENCE for fast growth

Mastering the ONLINE SHOPPER EXPERIENCE for fast growth, available at $19.99, with 43 lectures, 3 quizzes, and has 8 subscribers.

You will learn about Learn the FOUR things that shoppers want from an online retailer. Learn the 12 ESSENTIALS you MUST get right in order to provide a standout shopper experience online. Learn from Kevin Moore's real-world experience through examples showing how he uses the shopper experience to help build online businesses. Learn from examples Kevin presents including from the major online brand that he Chairs and helped rebirth in Australia, NZ and the UK – TOYS R US Aus/NZ/UK Learn how to "shop like a shopper" to understand how you can improve your site. Learn the importance of tapping into electronic communication – EDMs, text messaging, etc – and how to and NOT to use them effectively. Learn how to embrace marketplaces (Amazon, Alibaba, eBay, etc) as an opportunity to leverage your business. This course is ideal for individuals who are Shopify and other "off-the-shelf" retail platform users – this course will help you stand out even if you use the most common templates. or Physical retailers moving to online – this course will help you use your existing skills in the online environment and new techniques for online success. or Online retailers who are looking to fast-track their growth will learn the levers you can pull to build awareness and engagement and maximise repeat business. or Online retailers who are looking to build community – in this course Kevin shares a variety of ways to do that using real-world examples he's applied. or Anyone who is considering setting up a business online – it will guide you to many of the best resources & tools out there and will help you map out a strategy It is particularly useful for Shopify and other "off-the-shelf" retail platform users – this course will help you stand out even if you use the most common templates. or Physical retailers moving to online – this course will help you use your existing skills in the online environment and new techniques for online success. or Online retailers who are looking to fast-track their growth will learn the levers you can pull to build awareness and engagement and maximise repeat business. or Online retailers who are looking to build community – in this course Kevin shares a variety of ways to do that using real-world examples he's applied. or Anyone who is considering setting up a business online – it will guide you to many of the best resources & tools out there and will help you map out a strategy.

Enroll now: Mastering the ONLINE SHOPPER EXPERIENCE for fast growth

Summary

Title: Mastering the ONLINE SHOPPER EXPERIENCE for fast growth

Price: $19.99

Number of Lectures: 43

Number of Quizzes: 3

Number of Published Lectures: 43

Number of Published Quizzes: 3

Number of Curriculum Items: 46

Number of Published Curriculum Objects: 46

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Learn the FOUR things that shoppers want from an online retailer.
Learn the 12 ESSENTIALS you MUST get right in order to provide a standout shopper experience online.
Learn from Kevin Moore's real-world experience through examples showing how he uses the shopper experience to help build online businesses.
Learn from examples Kevin presents including from the major online brand that he Chairs and helped rebirth in Australia, NZ and the UK – TOYS R US Aus/NZ/UK
Learn how to "shop like a shopper" to understand how you can improve your site.
Learn the importance of tapping into electronic communication – EDMs, text messaging, etc – and how to and NOT to use them effectively.
Learn how to embrace marketplaces (Amazon, Alibaba, eBay, etc) as an opportunity to leverage your business.

Who Should Attend

Shopify and other "off-the-shelf" retail platform users – this course will help you stand out even if you use the most common templates.
Physical retailers moving to online – this course will help you use your existing skills in the online environment and new techniques for online success.
Online retailers who are looking to fast-track their growth will learn the levers you can pull to build awareness and engagement and maximise repeat business.
Online retailers who are looking to build community – in this course Kevin shares a variety of ways to do that using real-world examples he's applied.
Anyone who is considering setting up a business online – it will guide you to many of the best resources & tools out there and will help you map out a strategy

Target Audiences

Shopify and other "off-the-shelf" retail platform users – this course will help you stand out even if you use the most common templates.
Physical retailers moving to online – this course will help you use your existing skills in the online environment and new techniques for online success.
Online retailers who are looking to fast-track their growth will learn the levers you can pull to build awareness and engagement and maximise repeat business.
Online retailers who are looking to build community – in this course Kevin shares a variety of ways to do that using real-world examples he's applied.
Anyone who is considering setting up a business online – it will guide you to many of the best resources & tools out there and will help you map out a strategy

Join international retail and sales expert, Kevin Moore, as he shares the shopper experience techniques he’s applied to successful online retailers including the rebirthed Toys R Us Australia, New Zealand and UK – a publicly-listed company that he now Chairs.

In this course, Kevin will help you understand the four things that shoppers want from any online retail site and will explain in depth the 12 elements you MUST get right if you want to provide an excellent online shopper experience to your shoppers.

Tap into Years of Experience

Kevin has built a number of companies and, until recently. was the Chairman and former CEO of a 2,000+ employee retail marketing agency. For over 30 years, Kevin has been helping international and national companies to master the shopper experience, both in physical and online stores. This is your chance to tap into that unique experience.

Real World Examples

With over 3 hours of video content plus online tours of a range of online sites, this course is filled with compelling content to help you understand how to master the online shopper experience for your business.

Kevin also “pulls back the curtains”to show you the secret sauce behind the online shopper experience projects Kevin has been involved in, including insights into the successful growth of Toys R Us and Hobby Warehouse in Australia, New Zealand and the UK from a small hobby site to a multi-million dollar publicly listed company.

And why is the online shopper experience so important to master? Because if you get it right, your shoppers will linger longer, buy more and tell their friends and family about your online offering. It will also ensure your online offering stands out from the crowd.

This course is intended for:

Shopify and other “off-the-shelf” retail platform users
Physical retailers moving to online retail for the first time
Online retailers looking to fast-track their growth
Online retailers looking to build community
Anyone who is considering setting up a business online

So, if you’re an online retailer, don’t miss this opportunity to tap into proven ways to build your online business success!

Course Curriculum

Chapter 1: Part 1 – Understanding the importance of the shopper experience to online retail

Lecture 1: Background: How mastering the online shopper experience can help you stand out i

Lecture 2: What this course covers.

Lecture 3: Adding emotional connection to online retail

Lecture 4: Applying the best of physical retail: understanding "The Retail Trifecta".

Lecture 5: What shoppers want

Lecture 6: Next Section: Putting the Shopper First

Chapter 2: Part 2 – Putting the Shopper First: The 12 Essentials

Lecture 1: Putting the Shopper First – Essential 01: Feel and Values

Lecture 2: Putting the Shopper First – Essentials 02: Layout

Lecture 3: Putting the Shopper First – Essentials 03: Stock levels

Lecture 4: Putting the Shopper First – Essentials 04: Images

Lecture 5: Putting the Shopper First – Essentials 05: Video

Lecture 6: Putting the Shopper First – Essentials 06: Baskets & Carts

Lecture 7: Putting the Shopper First – Essentials 07: Payment Partners

Lecture 8: Putting the Shopper First – Essentials 08: Use of Packaging

Lecture 9: Putting the Shopper First – Essentials 09: Use of Freight

Lecture 10: Putting the Shopper First – Essentials 10: Value Density

Lecture 11: Putting the Shopper First – Essentials 11: Communication with Shoppers

Lecture 12: Putting the Shopper First – Essentials 12: Impulse Purchases

Chapter 3: Closer look

Lecture 1: Closer Look: Feel and Values

Lecture 2: Closer Look: Layout

Lecture 3: Closer Look: Video

Lecture 4: Closer Look: Ease of transaction

Lecture 5: Closer Look: Use of packaging

Lecture 6: Closer Look: Value density

Lecture 7: Closer Look: Text messages

Lecture 8: Closer Look: Impulse purchases

Chapter 4: Challenges

Lecture 1: Your Challenge #1: Shopper Wants

Lecture 2: Your Challenge #2: Feel

Lecture 3: Your Challenge #3: Video

Lecture 4: Your Challenge #4: Payment Options

Lecture 5: Intro to next section: Mobile First

Chapter 5: Mobile First

Lecture 1: Why it's so important to put MOBILE first

Lecture 2: Closer Look: Mobile First

Lecture 3: Closer Look: Mobile First – Hobby Warehouse

Chapter 6: Reaching Your Shopper

Lecture 1: Leveraging social media

Lecture 2: Embracing the Marketplaces

Lecture 3: How a Shopify retailer's focus on the shopper experience beats many major brands

Lecture 4: Closer Look – Social

Lecture 5: Closer Look – The Marketplaces

Lecture 6: Raising Awareness & Engagement

Lecture 7: DM Expert, Miranda Bond’s 5-Pointed Star Strategy to raise awareness & engagemnt

Lecture 8: Five-Pointed Star Strategy to raise awareness of your online business – part 2

Chapter 7: Conclusion and Next Steps

Lecture 1: Conclusion and Next Steps

Instructors

Kevin Moore
Online Retail Shopper Marketing Expert

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Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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