Mastering Your Industry: Competitors, Products, & Suppliers
Mastering Your Industry: Competitors, Products, & Suppliers, available at $64.99, has an average rating of 4.44, with 23 lectures, 5 quizzes, based on 7690 reviews, and has 16127 subscribers.
You will learn about Demonstrate your industry knowledge. Describe the general characteristics of your industry. Evaluate your competition's strengths and weaknesses. Identify potential suppliers to meet your business needs. Understand channels of distribution and target markets. This course is ideal for individuals who are Entrepreneurs or Managers or Executives or Students or Employees looking to further their knowledge It is particularly useful for Entrepreneurs or Managers or Executives or Students or Employees looking to further their knowledge.
Enroll now: Mastering Your Industry: Competitors, Products, & Suppliers
Summary
Title: Mastering Your Industry: Competitors, Products, & Suppliers
Price: $64.99
Average Rating: 4.44
Number of Lectures: 23
Number of Quizzes: 5
Number of Published Lectures: 23
Number of Published Quizzes: 5
Number of Curriculum Items: 28
Number of Published Curriculum Objects: 28
Original Price: $39.99
Quality Status: approved
Status: Live
What You Will Learn
- Demonstrate your industry knowledge.
- Describe the general characteristics of your industry.
- Evaluate your competition's strengths and weaknesses.
- Identify potential suppliers to meet your business needs.
- Understand channels of distribution and target markets.
Who Should Attend
- Entrepreneurs
- Managers
- Executives
- Students
- Employees looking to further their knowledge
Target Audiences
- Entrepreneurs
- Managers
- Executives
- Students
- Employees looking to further their knowledge
It is important to develop a solid understanding of your industry. This includes who your competitors are, what products they offer, who your suppliers are, and possible areas for growth. This course walks you through each of these variables and how they impact your business.
This course provides videos from professors and real-world entrepreneurs who have built their own successful businesses, PDF downloads of exercises to complete for your own business, and topic evaluations to see where you stand in your industry knowledge.
The course curriculum is divided into six sections consisting of a general introduction called "Gaining Industry Knowledge" which discusses the importance of why you should be familiar with the different areas of your industry. The introduction is followed by five sections which discuss more in-depth topics to help you understand your industry to give you a competitive advantage. The sections include: Industry Characteristics,Competitive Rivalry, Influence of Suppliers, Nature of Customers, and Substitute Products.
This course was developed for anyone looking to start a new business, entrepreneurs growing an existing business, or anyone looking to refresh their knowledge of the industry they are currently in.
Course Curriculum
Chapter 1: Gaining Industry Knowledge
Lecture 1: Introduction: Who We Are
Lecture 2: Entrepreneurs discuss knowing your industry
Lecture 3: Gaining Industry Knowledge
Lecture 4: Internet Resources
Lecture 5: Google Searches
Lecture 6: Example: Central Coast Disposal
Chapter 2: Industry Characteristics
Lecture 1: The importance of knowing your industry
Lecture 2: Terms to know
Lecture 3: Industry Characteristics
Lecture 4: Research Questions
Chapter 3: Competitive Rivalry
Lecture 1: David Neeleman: Founder JetBlue & Azul Airlines
Lecture 2: Don't ignore your competition
Lecture 3: David Neeleman: Understanding the Competition 1
Lecture 4: David Neeleman: Understanding the Competition 2
Lecture 5: Your Top Five Competitors
Chapter 4: Influence of Suppliers
Lecture 1: Inputs and Suppliers
Lecture 2: Inputs and Suppliers Exercise
Chapter 5: Nature of Customers
Lecture 1: Strategies for knowing our industry
Lecture 2: Nature of Customers
Lecture 3: Nature of Customers Exercise
Chapter 6: Substitute Products
Lecture 1: What are substitute products?
Lecture 2: Substitute Products Exercise
Lecture 3: Conclusion
Instructors
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The Main Street Entrepreneur
Build your dream company doing what you love.
Rating Distribution
- 1 stars: 58 votes
- 2 stars: 197 votes
- 3 stars: 1117 votes
- 4 stars: 2686 votes
- 5 stars: 3632 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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