MBA: Retail business, Merchandising, and E-commerce

MBA: Retail business, Merchandising, and E-commerce, available at $69.99, has an average rating of 4.56, with 97 lectures, based on 822 reviews, and has 27788 subscribers.

You will learn about Retail business Merchandising management and planning E-commerce and D2C brand Inventory management and planning Customer Relationship Management Market Basket Analysis Store layout and design Customer Life time Value Retail finance and accounting Introduction to Asset Management and Margin Management Category and Inventory Management E-commerce and D2C brands Private labels and white labels Types of retail store based on trading area Retail Marketing Mix inventory management Warehouse management stock management , EOQ asset and inventory turnover ratio This course is ideal for individuals who are People wanted to start their retail store or retail business or Business Graduate wanted to learn about operation and supply chain or Entrepreneurs looking to expand their retail business or Students who wanted to start their own e-commerce brand It is particularly useful for People wanted to start their retail store or retail business or Business Graduate wanted to learn about operation and supply chain or Entrepreneurs looking to expand their retail business or Students who wanted to start their own e-commerce brand.

Enroll now: MBA: Retail business, Merchandising, and E-commerce

Summary

Title: MBA: Retail business, Merchandising, and E-commerce

Price: $69.99

Average Rating: 4.56

Number of Lectures: 97

Number of Published Lectures: 97

Number of Curriculum Items: 98

Number of Published Curriculum Objects: 98

Original Price: $29.99

Quality Status: approved

Status: Live

What You Will Learn

Retail business
Merchandising management and planning
E-commerce and D2C brand
Inventory management and planning
Customer Relationship Management
Market Basket Analysis
Store layout and design
Customer Life time Value
Retail finance and accounting
Introduction to Asset Management and Margin Management
Category and Inventory Management
E-commerce and D2C brands
Private labels and white labels
Types of retail store based on trading area
Retail Marketing Mix
inventory management
Warehouse management
stock management , EOQ
asset and inventory turnover ratio

Who Should Attend

People wanted to start their retail store or retail business
Business Graduate wanted to learn about operation and supply chain
Entrepreneurs looking to expand their retail business
Students who wanted to start their own e-commerce brand

Target Audiences

People wanted to start their retail store or retail business
Business Graduate wanted to learn about operation and supply chain
Entrepreneurs looking to expand their retail business
Students who wanted to start their own e-commerce brand

If you have been to a retail store do why you end up buying more than you actually need?

That’s because they provide you with an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.

Section 1 Introduction to Retail business Basics

What is Retail Management
Retail Marketing Mix
Porter Five Force Model
SWOT Analysis
Consumer vs Customers
Understanding the Retail Consumer
Variety vs Assortment

Section 2 Types of Retail store and Trading area

Types of retail stores based on the format
Types of retail stores based on the trading area
Reilly’s Law of Retail Gravitation | Retail Management |
Huff Gravity Model | Retail Management |
Trading area Advance exercise

Section 3 Omnichannel and e-commerce

Webrooming vs Showrooming
Multichannel and Omnichannel strategy

Section 4 Warby Parker Omnichannel Case study

Warby Parker Case Study Intro
Warby parker Retail Finance Metrics
Basics of Income Statement
Warby Parker Contribution Margin

Section 5 Customer Data in retail business

Customer Relationship Management
Recency, Frequency, and Monetary (RFM) analysis
Market Basket Analysis (Market Basket Analysis)
Association and Support (Market Basket Analysis)
Confidence (Market Basket Analysis)
Lift (Market Basket Analysis)
Name manager and Indirect function
Market Basket Analysis

Section 6 Store layout and design

Customer Lifetime Value
Customer Lifetime Value Assignment
Types of Store Layout
The goal of Store Design
Store layout Exercise – Lift

Section 7 Retail finance and accounting

Introduction to Retail Finance
Income Statement and Cash flow statement
Introduction to Asset Management and Margin Management
The Strategic Profit Model in Retail business
Walmart and Tiffany Financial Statement
Retail Finance Assignment
Financial metrics Conclusion

Section 8 Category and Inventory Management

Introduction to Category Management
ROI and GMROI
ABC Analysis for Inventory Management

Section 9 E-commerce and D2C brands

Introduction to e-commerce and D2C
Private labels and white labels
D2C business model
Marketing, Sales, and expansion of the D2C brand

Course Curriculum

Chapter 1: Introduction to Retail Management Basics

Lecture 1: What is Retail Management

Lecture 2: Retail Marketing Mix

Lecture 3: Porter Five Force Model

Lecture 4: SWOT Analysis

Lecture 5: Consumer vs Customers

Lecture 6: Understanding the Retail Consumer

Lecture 7: Variety vs Assortment

Lecture 8: Course Content PPT notes

Chapter 2: Types of Retail store and Trading area

Lecture 1: Types of retail store based on format

Lecture 2: Types of retail store based on trading area

Lecture 3: Reilly's Law of Retail Gravitation | Retail Management |

Lecture 4: Huff Gravity Model | Retail Management |

Lecture 5: Course content PPT notes

Chapter 3: Omnichannel and e-commerce

Lecture 1: Webrooming vs Showrooming

Lecture 2: Multichannel and Omnichannel strategy

Chapter 4: Warby Parker Omnichannel Case study

Lecture 1: Warby Parker Case Study Intro

Lecture 2: Warby parker Retail Finance Metrics

Lecture 3: Basics of Income Statement

Lecture 4: Warby Parker Contribution Margin

Lecture 5: Case study PDF notes

Chapter 5: Introduction to Microsoft Excel

Lecture 1: Introduction to Excel

Lecture 2: How to Use Pivot Table in excel

Lecture 3: Vlookup in excel

Lecture 4: Pivot table Part 2

Lecture 5: Assignment

Lecture 6: Types of charts

Lecture 7: Charts in microsoft excel

Chapter 6: Customer Data in retail management

Lecture 1: Customer Relationship Management

Lecture 2: Recency, Frequency and Monetary (RFM) analysis

Lecture 3: RFM Analysis Excel Exercise

Lecture 4: Market Basket Analysis

Lecture 5: Association and Support (Market Basket Analysis)

Lecture 6: Confidence (Market Basket Analysis)

Lecture 7: Lift (Market Basket Analysis)

Lecture 8: Name manager and Indirect function

Lecture 9: Market Basket Analysis

Chapter 7: Store layout and design

Lecture 1: Customer Life time Value

Lecture 2: Customer Lifetime Value Assignment

Lecture 3: Types of Store Layout

Lecture 4: Goal of Store Design

Lecture 5: Store Layout Excel Exercise

Lecture 6: CRM, Market basket PPT Notes

Chapter 8: Retail finance and accounting

Lecture 1: Introduction to Retail Finance

Lecture 2: Income Statement and Cash flow statement

Lecture 3: Introduction to Asset and Margin Management

Lecture 4: The Strategic Profit Model in Retail Management

Lecture 5: Walmart and Tiffany Financial Statement

Lecture 6: Retail Finance Assignment

Lecture 7: Financial metrics Conclusion

Lecture 8: Retail Finance Content PPT Notes

Chapter 9: Inventory management and warehousing

Lecture 1: What is Inventory Management

Lecture 2: Types of Inventory Management

Lecture 3: How much stock we should have

Lecture 4: Cost in Inventory Management

Lecture 5: Types of Safety Stock Techniques

Lecture 6: Safety stock and Reorder point

Lecture 7: Service level on safety stock

Lecture 8: How to Reduce Safety stock

Lecture 9: Economic order Quantity

Lecture 10: EOQ Assignment

Lecture 11: Introduction to Lead Time

Lecture 12: EOQ with lead time Exercise

Lecture 13: EOQ with order size constraint

Lecture 14: EOQ with bulk discount

Lecture 15: EOQ with production order quantity

Lecture 16: EOQ when backorders are allowed

Lecture 17: EOQ backorder exercise

Chapter 10: Introduction to Statistics

Lecture 1: Introduction to statistics

Lecture 2: What is Descriptive Statistics

Lecture 3: Mean, Mode and Median

Lecture 4: Descriptive Statistics in excel

Lecture 5: Normal distribution

Lecture 6: Normal Distribution in excel

Lecture 7: Standard Normal distribution

Lecture 8: Z Score and Probability in Standard Normal Distribution

Lecture 9: King's or normal distribution of Safety stock

Lecture 10: Normal distribution with lead time variation

Lecture 11: Normal distribution with lead time and demand variation

Chapter 11: Category and Inventory Management

Lecture 1: Introduction to Category Management

Lecture 2: ROI and GMROI

Lecture 3: ABC Analysis for Inventory Management

Lecture 4: Problems with ABC Analysis

Lecture 5: Introduction to ABC – XYZ Inventory Optimization

Chapter 12: E-commerce and D2C brands

Lecture 1: D2C (Direct to consumer) Business Model

Lecture 2: Private labels and white labels

Lecture 3: How to start your own Private Label

Lecture 4: PDF notes of this section

Instructors

Navdeep Yadav
Product Manager | MBA |

Rating Distribution

1 stars: 3 votes
2 stars: 25 votes
3 stars: 88 votes
4 stars: 300 votes
5 stars: 406 votes

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