Modern Marketing with Seth Godin

Modern Marketing with Seth Godin, available at $199.99, has an average rating of 4.58, with 48 lectures, based on 3508 reviews, and has 9722 subscribers.

You will learn about You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve. You'll understand that marketing is not the same as advertising. You'll be able to focus on changing your product or service so that "marketing" it feels easy. This course is ideal for individuals who are Freelancers or Entrepreneurs or Change agents or Organizers or Brand managers or CEOs or Anyone who wants to make an impact It is particularly useful for Freelancers or Entrepreneurs or Change agents or Organizers or Brand managers or CEOs or Anyone who wants to make an impact.

Enroll now: Modern Marketing with Seth Godin

Summary

Title: Modern Marketing with Seth Godin

Price: $199.99

Average Rating: 4.58

Number of Lectures: 48

Number of Published Lectures: 48

Number of Curriculum Items: 48

Number of Published Curriculum Objects: 48

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

You'll be able to understand modern marketing, spread your ideas and gain empathy for those you seek to serve.
You'll understand that marketing is not the same as advertising.
You'll be able to focus on changing your product or service so that "marketing" it feels easy.

Who Should Attend

Freelancers
Entrepreneurs
Change agents
Organizers
Brand managers
CEOs
Anyone who wants to make an impact

Target Audiences

Freelancers
Entrepreneurs
Change agents
Organizers
Brand managers
CEOs
Anyone who wants to make an impact

Serve your customers, grow your business, make a difference.

This is a course about getting the word to spread, engaging with the market and most of all, understanding how modern marketing can transform your project for the better.

Seth Godin writes the most popular marketing blog in the world, is the author of the bestselling marketing books of our generation, and is known for his live talks and online teaching. For the first time ever, highlights from his four months’ long group Seminar are now available as a self-paced solo course.

There are plenty of people who can teach you shortcuts and fast tactics. This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people.Once you work your way through the more than 45 lessons, your strategy will become more clear, your empathy will deepen and you’ll begin to see the market as it is, instead of merely wishing it to be what you want. This video-highlights course includes all the lessons, but not the case studies or discussions.

More than 15,000 people have worked together learning from Godin’s Marketing Seminar, but you might prefer the solitude and adjustable pace of a solo course. If that’s what you’re looking for, this is a great place to begin.

Here’s what marketing legend Jay Levinson had to say about Seth:

Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.

Isn’t it time you did it right the first time?

Course Curriculum

Chapter 1: Introduction

Lecture 1: What change are you trying to make?

Lecture 2: Who are you trying to change?

Lecture 3: What promise are you making?

Chapter 2: Empathy and positioning

Lecture 1: Empathy is at the heart of marketing

Lecture 2: Postioning (pat 1)

Lecture 3: Positioning (part 2)

Lecture 4: Positioning (part 3)

Lecture 5: Positioning example (chocolate)

Chapter 3: Using a bigger canvas

Lecture 1: What do people want?

Lecture 2: Always Be Testing

Lecture 3: If you had to charge 10x

Lecture 4: Market Research and its perils

Chapter 4: Smallest Viable Market

Lecture 1: Worldviews and personas

Lecture 2: Why don't people choose you?

Lecture 3: People like us (do things like this)

Chapter 5: Tension, trust and forward motion

Lecture 1: Trust and tension

Lecture 2: Status roles

Lecture 3: Dreams and desires

Lecture 4: What we want (and how we get it)

Chapter 6: Plans, words and some tactics

Lecture 1: The Modern Marketing Plan

Lecture 2: What's a brand? A logo?

Chapter 7: Pricing and awareness

Lecture 1: Pricing as a marketing tool

Lecture 2: And what about 'free'?

Lecture 3: (Good) marketing doesn't cost anything

Chapter 8: Reciprocity and stories

Lecture 1: Reciprocity

Lecture 2: Storytelling (part 1) A shorthand

Lecture 3: Storytelling (part 2) Symbols

Lecture 4: Storytelling (part 3) Reminders

Lecture 5: The Purple Cow

Chapter 9: MASTER CLASS: A host of tactics and insights

Lecture 1: PR vs. Publicity

Lecture 2: Permission Marketing

Lecture 3: Tribes

Lecture 4: Inverting the first rule of Fight Club

Lecture 5: Unleashing the Ideavirus

Lecture 6: Rogers' Curve of Adoption

Lecture 7: Crossing the chasm (the flaw in Rogers' curve)

Lecture 8: The Long Tail

Lecture 9: Understanding the funnel

Lecture 10: Mindfulness in marketing

Lecture 11: Brand or direct marketing?

Lecture 12: Spending money on direct or brand

Lecture 13: Frequency

Lecture 14: Your elevator pitch

Lecture 15: Naming and semiotics

Chapter 10: Wrapping up

Lecture 1: Forward motion and impresarios, part 1

Lecture 2: Forward motion part 2

Lecture 3: Behavioral Economics

Chapter 11: More materials

Lecture 1: (and) A case study

Instructors

Seth Godin
Best-selling author

Rating Distribution

1 stars: 7 votes
2 stars: 36 votes
3 stars: 237 votes
4 stars: 1100 votes
5 stars: 2128 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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