Nonprofit Marketing Mastery

Nonprofit Marketing Mastery, available at $44.99, with 19 lectures, 8 quizzes.

You will learn about What marketing is (and is not) and what nonprofits “sell and promote.” The three components of effective marketing efforts. Three ways to measure the effectiveness of marketing using qualitative, quantitative, and framework-structured approaches. How each member of a nonprofit team can set goals that support the marketing of the organization using models like GROW, FAST, SPIRO, and SMART. How common marketing models (like STP and AIDA) help our nonprofits effectively market. The range of foundational tools that inform and influence your marketing strategy. Creating buy-in that involves the entire team in moving toward short, medium, and long term goals. Leveraging your Theory of Change to supercharge your marketing work and abilities. This course is ideal for individuals who are This learning path is for those professionals seeking to participate directly and supportively in enhancing the visibility of your nonprofit, whether you be in a marketing role or one that focuses on programs, development, or support. It is particularly useful for This learning path is for those professionals seeking to participate directly and supportively in enhancing the visibility of your nonprofit, whether you be in a marketing role or one that focuses on programs, development, or support.

Enroll now: Nonprofit Marketing Mastery

Summary

Title: Nonprofit Marketing Mastery

Price: $44.99

Number of Lectures: 19

Number of Quizzes: 8

Number of Published Lectures: 19

Number of Published Quizzes: 8

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 27

Original Price: $49.99

Quality Status: approved

Status: Live

What You Will Learn

• What marketing is (and is not) and what nonprofits “sell and promote.”
• The three components of effective marketing efforts.
• Three ways to measure the effectiveness of marketing using qualitative, quantitative, and framework-structured approaches.
• How each member of a nonprofit team can set goals that support the marketing of the organization using models like GROW, FAST, SPIRO, and SMART.
• How common marketing models (like STP and AIDA) help our nonprofits effectively market.
• The range of foundational tools that inform and influence your marketing strategy.
• Creating buy-in that involves the entire team in moving toward short, medium, and long term goals.
• Leveraging your Theory of Change to supercharge your marketing work and abilities.

Who Should Attend

• This learning path is for those professionals seeking to participate directly and supportively in enhancing the visibility of your nonprofit, whether you be in a marketing role or one that focuses on programs, development, or support.

Target Audiences

• This learning path is for those professionals seeking to participate directly and supportively in enhancing the visibility of your nonprofit, whether you be in a marketing role or one that focuses on programs, development, or support.