Outsource your Sales

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course Outline – Learn how the strategy is structured and what tools you'll need

Lecture 2: About me – Learn how this program evolved and what successes I've had with it.

Lecture 3: Case Study #1 – How to create new business for a building services company

Lecture 4: Case Study #2 – How to get pre-launch signups for a new social media site

Lecture 5: Case Study #3 – How to use cold-calling to launch a new product

Lecture 6: Benefits of outsourcing, being a one-man-show, and building a sales funnel.

Lecture 7: Tools you'll need (CRM, File Repository, Phone System, Salespeople)

Lecture 8: Summary – You now understand how the strategy works and what tools you'll need.

Lecture 9: Section 1 – Assignment

Chapter 2: Tools – CRM – An in-depth look at CRMs and why they're the core of this strategy

Lecture 1: An Introduction to Tools – What you need, why you need it, and a must-have list.

Lecture 2: Insightly – An introduction to my CRM of choice

Lecture 3: Insightly – Organizations & Contacts – A closer look at managing leads in a CRM

Lecture 4: Insightly Organization & Contact Import Template

Lecture 5: Comparison of the 40 most popular CRM systems

Lecture 6: Insightly – Importing Leads into your CRM

Lecture 7: Insightly – Editing Imported Records and Adding New Records

Lecture 8: Insightly – Using Tags to categorize and monitor your leads and freelancers

Lecture 9: Insightly – Tasks – Use Tasks to keep you and your team in control of every lead

Lecture 10: CRM Summary

Lecture 11: Section 2 – Assignment

Chapter 3: Tools – File Repository (Cloud Storage) – How online docs make management easy

Lecture 1: Introduction to File Repositories – You may already be using everything you need

Lecture 2: Dropbox & Google Drive – Probably all you need

Lecture 3: File Repository Summary – Time to get your cloud storage set up

Lecture 4: Section 3 – Assignment

Chapter 4: Tools – Phone System – Use a virtual phone system for effortless expansion

Lecture 1: Understanding Virtual Phone Systems

Lecture 2: Skype and Line2 – Two options for your phone system

Lecture 3: Phone System Summary – A list of phone system alternatives

Lecture 4: Section 4 – Assignment

Chapter 5: Tools – oDesk – An online community of eager salespeople ready to get started

Lecture 1: oDesk – Introduction – First look at the crazy world of online freelancers

Lecture 2: oDesk – Using search, filters, and screening to find the best freelancers

Lecture 3: oDesk – Posting you first job – Attract the best freelancers for the job

Lecture 4: oDesk – Interviewing Candidates – Use oDesk's tools to narrow it down

Lecture 5: oDesk – Summary – How to treat freelancers and some final suggestions

Lecture 6: Section 5 – Assignment

Chapter 6: Lead Generation – Outsource your lead list building for next to nothing

Lecture 1: Lead List Building – See exactly how I built a list for a recent campaign

Lecture 2: Lead List Building – Summary

Lecture 3: Section 6 – Assignment

Chapter 7: Salespeople – Hiring the best (or: How to make this whole thing work)

Lecture 1: Hiring Salespeople – Setting clear expectations and get the best value ($/hr)

Lecture 2: Find the best salespeople – split testing, tough questions, test calls and more

Lecture 3: Salespeople Summary

Lecture 4: Section 7 – Assignment

Chapter 8: Training – Get the most from your freelancers with consistent improvement

Lecture 1: Training Intro – 4 sections: Process, Script, Resources, and Ongoing Training

Lecture 2: Your Script – Create a living script and use ongoing updates to succeed

Lecture 3: Training Materials – Create better documentation and get them up to speed faster

Lecture 4: Ongoing Training – Train early, train often. Daily improvement for the win!

Lecture 5: Training Summary

Lecture 6: Section 8 – Assignment

Chapter 9: Conclusion

Lecture 1: Full Course Summary

Lecture 2: PROJECT BLUEPRINT – A complete start-to-finish outline to build your sales team