Platform Business & Strategy
Platform Business & Strategy, available at $54.99, has an average rating of 4.6, with 7 lectures, based on 249 reviews, and has 1148 subscribers.
You will learn about Master the fundamentals of digital transformation via connected strategies and platforms and move beyond the often-used limitation to “uberization". Evaluate platforms and their strategies in terms of their business model. Discuss and develop products into defensible platforms. Apply the business and strategy of platforms through the discussion of multiple real-lifr examples in the course. This course is ideal for individuals who are Marketing professionals eager to transform products into platforms. or Managers and entrepreneurs interested in a solid understanding of platforms' business models and strategies. or College students motivated to add platform fundamentals to their curriculum. It is particularly useful for Marketing professionals eager to transform products into platforms. or Managers and entrepreneurs interested in a solid understanding of platforms' business models and strategies. or College students motivated to add platform fundamentals to their curriculum.
Enroll now: Platform Business & Strategy
Summary
Title: Platform Business & Strategy
Price: $54.99
Average Rating: 4.6
Number of Lectures: 7
Number of Published Lectures: 7
Number of Curriculum Items: 7
Number of Published Curriculum Objects: 7
Original Price: $59.99
Quality Status: approved
Status: Live
What You Will Learn
- Master the fundamentals of digital transformation via connected strategies and platforms and move beyond the often-used limitation to “uberization".
- Evaluate platforms and their strategies in terms of their business model.
- Discuss and develop products into defensible platforms.
- Apply the business and strategy of platforms through the discussion of multiple real-lifr examples in the course.
Who Should Attend
- Marketing professionals eager to transform products into platforms.
- Managers and entrepreneurs interested in a solid understanding of platforms' business models and strategies.
- College students motivated to add platform fundamentals to their curriculum.
Target Audiences
- Marketing professionals eager to transform products into platforms.
- Managers and entrepreneurs interested in a solid understanding of platforms' business models and strategies.
- College students motivated to add platform fundamentals to their curriculum.
In this online course on Platform Business & Strategy, we will focus on platform business models, which have pervasively impacted various industries. While press and media coverage tends to focus on the dark sides of potential superplatforms, this online course attempts to clarify platforms’ conceptual foundations. Furthermore, you will acquire an essential set of tools and approaches to analyze and develop platforms and to find the platform in your firm’s offerings. Finally, we will discuss several trends and platform vulnerabilities, such as multi-homing, to assist you in developing defensible platform businesses.
By the end of this course, you will be able to master the foundations of platforms and go beyond the hype and heated debates in media outlets, evaluate platforms and their strategies according to the adopted business model discuss and develop products into defensible platforms, and apply platform business and strategy through the discussion of multiple examples.
Seven video lessons with downloadable files will guide you through the process by covering platforms from their basic understanding and mechanisms through the analysis of (existing) platforms and identifying platform launch strategies to tools and ways to transform your products into defensible platforms.
Enter the world of platforms and learn how to make platform business models work for your firm!
Course Curriculum
Chapter 1: Welcome Session
Lecture 1: Welcome Session
Chapter 2: Introduction to Platform Strategy
Lecture 1: Introduction to Platform Strategy
Chapter 3: Foundations and Platform Analysis
Lecture 1: Platform Foundations
Lecture 2: Analyzing Platforms
Chapter 4: Platform Strategies
Lecture 1: Platform Strategy
Lecture 2: Finding the Platform in Your Product
Chapter 5: Conclusion and Summary
Lecture 1: Conclusion
Instructors
-
Andreas Munzel
Academic | Trainer | Speaker
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 5 votes
- 3 stars: 34 votes
- 4 stars: 79 votes
- 5 stars: 129 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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