Powerful Public & Media Relations by BrandNowAsia

Powerful Public & Media Relations by BrandNowAsia, available at $19.99, has an average rating of 4.38, with 28 lectures, based on 4 reviews, and has 14 subscribers.

You will learn about Gain basic understanding in the PR and marketing fields Learn from a professional point of view of what should be done Become more confident with decision-making Lean about interesting case studies This course is ideal for individuals who are Inexperienced business founders or Business Owners or Business Startup Founders or Entrepreneurs or PR Students or SME or MSME or Coach or Consultants or Retailer or Shop owners or Online shops It is particularly useful for Inexperienced business founders or Business Owners or Business Startup Founders or Entrepreneurs or PR Students or SME or MSME or Coach or Consultants or Retailer or Shop owners or Online shops.

Enroll now: Powerful Public & Media Relations by BrandNowAsia

Summary

Title: Powerful Public & Media Relations by BrandNowAsia

Price: $19.99

Average Rating: 4.38

Number of Lectures: 28

Number of Published Lectures: 28

Number of Curriculum Items: 28

Number of Published Curriculum Objects: 28

Original Price: $29.99

Quality Status: approved

Status: Live

What You Will Learn

Gain basic understanding in the PR and marketing fields
Learn from a professional point of view of what should be done
Become more confident with decision-making
Lean about interesting case studies

Who Should Attend

Inexperienced business founders
Business Owners
Business Startup Founders
Entrepreneurs
PR Students
SME
MSME
Coach
Consultants
Retailer
Shop owners
Online shops

Target Audiences

Inexperienced business founders
Business Owners
Business Startup Founders
Entrepreneurs
PR Students
SME
MSME
Coach
Consultants
Retailer
Shop owners
Online shops

This course is packed with my 25 years of experience in the marketing and PR field. As a beginner, you will be able to easily understand this course through multiple examples, case studies, and checklists.

This online course is divided into 4 modules. The first module will introduce you to the term “press release” and help you understand the several types. The second part will provide you an understanding of how the media works so that you may successfully pitch them.

There are various ways to sell your brand or promote your goods, but the most of them are expensive. The third session will show you how to repurpose content on social media to gain brand recognition at a low cost.

In this last lesson, you’ll study about the definition and causes of crises, as well as how businesses cope with them. I’ll also provide you an overview of cancel culture, as well as case examples to help you understand it better.

The course also includes a number of intriguing examples and case studies to assist you better comprehend the subject.

This course is ideal for inexperienced business founders, business owners, small and mid-size enterprises (SMEs), entrepreneurs and PR students

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction To The Course

Chapter 2: Module 1: Press Release and Its Purpose

Lecture 1: Module 1: Introduction

Lecture 2: Module 1: 1.1 What is a Press Release?

Lecture 3: Module 1: 1.2 What Makes a Good Press Release? What is Newsworthy?

Lecture 4: Module 1: 1.3 Types of Press Releases

Lecture 5: Module 1: 1.4 Mistakes To Avoid

Lecture 6: Module 1: Summary

Chapter 3: Module 2: Get Media Coverage By Scripting Your Pitch

Lecture 1: Module 2: Introduction

Lecture 2: Module 2: 2.1 Types and Forms of Media

Lecture 3: Module 2: 2.2 Match The Content With The Right Media

Lecture 4: Module 2: 2.3 How The Media Works And Sending The Release

Lecture 5: Module 2: 2.4 Journalist Pitching (For Earned Media)

Lecture 6: Module 2: 2.5 Story Bank And Case Studies

Lecture 7: Module 2: Summary

Chapter 4: Module 3: Repurposing Content On Social Media

Lecture 1: Module 3: Introduction

Lecture 2: Module 3: 3.1 What Is Repurposing Content?

Lecture 3: Module 3: 3.2 Why Repurpose The Content

Lecture 4: Module 3: 3.3 Ways To Repurpose Your Content

Lecture 5: Module 3: 3.4 Case Studies

Lecture 6: Module 3: Summary

Chapter 5: Module 4: Crisis Communication Management And Organizing Your Checklist

Lecture 1: Module 4: Introduction

Lecture 2: Module 4: 4.1 Understanding A Crisis

Lecture 3: Module 4: 4.2 Dealing With Crises And Media Training

Lecture 4: Module 4: 4.3 Crisis Communication Checklist

Lecture 5: Module 4: 4.4 What To Avoid During Crisis

Lecture 6: Module 4: 4.5 Cancel Culture And Case Studies

Lecture 7: Module 4: Summary

Chapter 6: Conclusion Of The Course

Lecture 1: Concluding Video

Instructors

Pacharee Pantoomano
Managing Director

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 1 votes
5 stars: 2 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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