Practical Customer Development

Practical Customer Development, available at $74.99, has an average rating of 4.67, with 8 lectures, based on 903 reviews, and has 5322 subscribers.

You will learn about How customer conversations go wrong, and how to fix them How to ask good questions to avoid biased and unreliable data How to transition from learning into sales Dealing with tricky situations like marketplaces or hostile meetings How to spot problems in your recent meetings and to build the processes to avoid those mistakes in the future Mom Test This course is ideal for individuals who are Anyone who is interested in creating a new startup, business, or product or Current or aspiring entrepreneurs or Anyone who is launching a new feature or update to their current product It is particularly useful for Anyone who is interested in creating a new startup, business, or product or Current or aspiring entrepreneurs or Anyone who is launching a new feature or update to their current product.

Enroll now: Practical Customer Development

Summary

Title: Practical Customer Development

Price: $74.99

Average Rating: 4.67

Number of Lectures: 8

Number of Published Lectures: 8

Number of Curriculum Items: 12

Number of Published Curriculum Objects: 12

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

How customer conversations go wrong, and how to fix them
How to ask good questions to avoid biased and unreliable data
How to transition from learning into sales
Dealing with tricky situations like marketplaces or hostile meetings
How to spot problems in your recent meetings and to build the processes to avoid those mistakes in the future
Mom Test

Who Should Attend

Anyone who is interested in creating a new startup, business, or product
Current or aspiring entrepreneurs
Anyone who is launching a new feature or update to their current product

Target Audiences

Anyone who is interested in creating a new startup, business, or product
Current or aspiring entrepreneurs
Anyone who is launching a new feature or update to their current product

EVERYONE IS LYING TO YOU

They say you shouldn’t ask your mom whether your business is a good idea, because she loves you and will lie to you.

This is technically true, but it misses the point. You shouldn’t ask anyone if your business is a good idea. It’s a bad question and everyone will lie to you at least a little. It’s not their responsibility to tell you the truth. It’s your responsibility to find it.

IT’S WORTH DOING RIGHT

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we’re supposed�to do it, but nobody seems willing to admit that it’s hard to do right and easy to screw up.

This course is going to show you how customer conversations go wrong and how you can do better. It’s a quick, practical 2 hours of videos and workshops that will save you time, money, and heartbreak.�

DESIGNED FOR TEAMS

While you can certainly benefit from this course as a solopreneur, the 4 workshops within it are designed to be done together with all the key decision makers from your team: product, sales, strategy, and any others whose jobs depend on understanding the customers.

You’ll finish with a customer learning plan, an audit of your recent key meetings, and a simple bare-bones process for capturing and spreading your customer insight in the future.�

Hope you’ll join us!

Course Curriculum

Chapter 1: Practical Customer Development

Lecture 1: Introduction

Lecture 2: Time Costs

Lecture 3: The feedback fallacy and good data

Lecture 4: Figuring out whether they'll buy

Lecture 5: What's different in B2E and B2C

Lecture 6: Tough conversations

Lecture 7: Sharing the learning to your team

Lecture 8: Final thoughts

Instructors

Rob Fitzpatrick
Startup Founder, Author of The Mom Test book

Rating Distribution

1 stars: 4 votes
2 stars: 21 votes
3 stars: 96 votes
4 stars: 288 votes
5 stars: 494 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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