Predictive Analytics for Business – with Case Studies

Predictive Analytics for Business – with Case Studies, available at $34.99, has an average rating of 4.35, with 19 lectures, based on 92 reviews, and has 404 subscribers.

You will learn about Learn Predictive Analytics for Business Learn the various applications of Predictive Analytics in business Apply Predictive Analytics in business through the following cases studies: B2B Churn, Customer Segmentation, Direct Marketing, Market Basket Analysis This course is ideal for individuals who are Business Professionals or Business Analysts or Others who are interested in Predictive Analytics It is particularly useful for Business Professionals or Business Analysts or Others who are interested in Predictive Analytics.

Enroll now: Predictive Analytics for Business – with Case Studies

Summary

Title: Predictive Analytics for Business – with Case Studies

Price: $34.99

Average Rating: 4.35

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Learn Predictive Analytics for Business
Learn the various applications of Predictive Analytics in business
Apply Predictive Analytics in business through the following cases studies: B2B Churn, Customer Segmentation, Direct Marketing, Market Basket Analysis

Who Should Attend

Business Professionals
Business Analysts
Others who are interested in Predictive Analytics

Target Audiences

Business Professionals
Business Analysts
Others who are interested in Predictive Analytics

This is an introductory course designed to help business professionals and others learn predictive analytic skills that can be applied in a business setting. Since it is designed for business professionals it doesn’t delve too deeply into the mathematics of the statistical models. We do the following case studies on Rapidminer software: B2B Churn of an office supply distributor, Market Basket Analysis of a retail computer store, Customer Segmentation of a customer database and Direct Marketing. The following models are used: Linear Regression, Logistic Regression, Association Rules, K-means Clustering and Decision Trees. Through these practical case studies we generate actionable business insights!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Common Business Applications of Predictive Analytics

Lecture 3: The Process – CRISP-DM Model

Lecture 4: Data Types, Sources and Structure

Chapter 2: Modeling Methods – Supervised

Lecture 1: Modeling Methods – Prediction – Linear Regression

Lecture 2: Case Study – Excel – Linear Regression

Lecture 3: Modeling Methods – Classification – Logistic Regression

Lecture 4: B2B Churn Case Study – Background and Dataset

Lecture 5: Introduction to Rapidminer Software

Lecture 6: Case Study – Rapidminer – B2B Churn

Lecture 7: Modeling Methods – Classification – Decision Trees

Lecture 8: Direct Marketing Case Study – Background and Dataset

Lecture 9: Case Study – Rapidminer – Direct Marketing

Chapter 3: Modeling Methods – Unsupervised

Lecture 1: Modeling Methods – Unsupervised – Clustering

Lecture 2: Customer Segmentation Case Study – Background and Dataset

Lecture 3: Case Study – Rapidminer – Customer Segmentation

Lecture 4: Modeling Methods – Unsupervised – Association Rules

Lecture 5: Market Basket Case Study – Background and Dataset

Lecture 6: Case Study – Rapidminer – Market Basket Analysis

Instructors

John Phillips
CFO Analytics Training, LLC

Rating Distribution

1 stars: 4 votes
2 stars: 3 votes
3 stars: 21 votes
4 stars: 35 votes
5 stars: 29 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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