Price and Pricing Strategy

Through this course, you will learn what is price, what are pricing strategies and the different types of pricing strategies. You will also learn about the importance of making sure your pricing strategy is right, how price discrimination works and the different types of price discrimination and lastly, we will cover the Important Factors affecting Pricing Decisions.

After this course, you will be able to work on the process of formulating pricing strategies for your own products and services. We begin with what pricing strategies are and how we can figure out which is the right pricing strategy for us. We then move onto the different types of pricing strategies, after which we talk about price discrimination in detail. Lastly we cover the important factors affecting pricing decisions.

Having an effective pricing strategy helps solidify your position by building trust with your customers, as well as meeting your business goals.

Pricing strategies account for many of your business factors, like revenue goals, marketing objectives, target audience, brand positioning, and product attributes.

This is the Course layout:

1. Introduction

• Introduction to the course

• What are pricing strategies?

• Why figuring out the right pricing strategy is important?

2. Types of Pricing Strategies

• Value-Based Pricing

• Competitive Pricing

• Price Skimming

• Cost plus pricing

• Penetration pricing

• Economy pricing

• Dynamic pricing

• Freemium Pricing Strategy

• Bundle Pricing Strategy

3. Price Discrimination and its types

• What Is Price Discrimination?

• Types of Price Discrimination – 1

• Types of Price Discrimination – 2

4. Important Factors affecting Pricing Decisions

• Organisational Factors

• Product Differentiation

• Cost of producing the product

• Objectives of the Firm

• Demand

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Our instructors are passionate about teaching and create to-the-point courses that will take you from being a beginner to a professional.

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!