Pricing for Management Consultants & Business Analysts

Pricing for Management Consultants & Business Analysts, available at $64.99, has an average rating of 4.51, with 91 lectures, based on 252 reviews, and has 3048 subscribers.

You will learn about What pricing techniques you can use How to implement value-based pricing How to define the right level of prices How to estimate in Excel the impact of changes in pricing Which approach to pricing you should use in a specific situation This course is ideal for individuals who are Management Consultants and Business Analysts or Managers or Financial Controllers or Investment Analysts or Startup Founders It is particularly useful for Management Consultants and Business Analysts or Managers or Financial Controllers or Investment Analysts or Startup Founders.

Enroll now: Pricing for Management Consultants & Business Analysts

Summary

Title: Pricing for Management Consultants & Business Analysts

Price: $64.99

Average Rating: 4.51

Number of Lectures: 91

Number of Published Lectures: 91

Number of Curriculum Items: 91

Number of Published Curriculum Objects: 91

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

What pricing techniques you can use
How to implement value-based pricing
How to define the right level of prices
How to estimate in Excel the impact of changes in pricing
Which approach to pricing you should use in a specific situation

Who Should Attend

Management Consultants and Business Analysts
Managers
Financial Controllers
Investment Analysts
Startup Founders

Target Audiences

Management Consultants and Business Analysts
Managers
Financial Controllers
Investment Analysts
Startup Founders

What is the aim of this course?

Consulting firms sometimes help optimize pricing. You have to be very careful in this sort of project because a small change may have a huge impact both on the top-line and the bottom-line. Analyzing changes in pricing is not easy as you have to take into account the relations between the products and the long-term impact on customer behavior. In this course, I will teach how to perform fast and efficiently different types of analyses related to pricing.

In the course you will learn the following things:

EssentialConcepts used in Pricing
What Price Setting Techniquesfirms can use
How to set the prices for a product
What is Price Perception and how you can impact it without changing the prices?
How pricing is done in consumer goods, retail,and B2B Services
How to analyze the impact of planned pricing policy changes in Excel

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work. There will also be additional resources that will help you learn a lot of things beyond the scope of this course.

Why have I decided to create this course?

Most people who start working in consulting have limited knowledge of how pricing works in practice and how to analyze potential changes in Excel. On top of that, pricing will differ greatly in many industries.. This may lead to huge frustration during consulting projects and a lot of inefficiencies.

Therefore, I have decided to create this course that will help students understand or refresh the main skills and tools related to pricingthat they need during consulting projects. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during consulting projects devoted to pricing analysis. You will master how to analyze data and draw conclusions from the analyses. On top of that, you will also master the essential information related to pricing.

To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of pricing techniques and analyses done during projects devoted to pricing. That is why, I highly recommend this course to Management Consultants or Business Analysts, especially those who did not finish business school or Economics. The course will help you become an expert in pricing analyses on the level of McKinsey, BCG, Bain, and other top consulting firms.

In what way will you benefit from this course?

The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand, and analyze businesses. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:

EssentialConcepts used in Pricing
What Price Setting Techniquesfirms use
How to set the prices for a product
What is Price Perception and how you can impact it without changing the prices?
How pricing is done in consumer goods, retail,and B2B Services
How to analyze the impact of planned pricing policy changes in Excel

How the course is organized?

The course is divided into the following sections:

Introduction.We begin with a little introduction to the course as well as some general info on how the course is organized
Essential Concepts in Pricing.We will start by discussing the essential concepts that we will use later on for analyzing pricing.
Price Setting Techniques.In this section, I will show you, using a lot of examples, different pricing techniques.
Price Perception.In many cases, it is more important to manage price perception rather than real prices. We will discuss in this section what price perception is and how to use it to your advantage.
Pricing in Consumer Goods & Retail.In this section, we will have a look at some issues related to the pricing of consumer goods. We will also have a look at some more advanced case studies.
Pricing in B2B Services.The pricing of B2B services drastically differs from the pricing of consumer goods. In B2B the buyer is more rational and has a much bigger knowledge of the market. In the last section, we will have a look at how pricing is addressed in B2B

As a part of this course, you will get

Useful frameworks and techniques
Analyses shown in the course
Additional resources
Links to additional presentations, articles, and movies
Links to books worth reading

At the end of my course, students will be able to…

What pricing techniques you can use
How to implement value-based pricing
How to define the right level of prices
How to estimate in Excel the impact of changes in pricing

Who should take this course? Who should not?

Management Consultants and Business Analysts
Managers
Financial Controllers
Investment Analysts
Startup Founders
Controllers

What will students need to know or do before starting this course?

Basic or intermediate Excel
Basic knowledge of economics
Basic or intermediate knowledge of finance & accounting

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: A little bit about me

Lecture 3: How the course is organized

Lecture 4: How to deal with Blurry image

Lecture 5: How to reach additional resources

Chapter 2: Essential Concepts in Pricing

Lecture 1: Essential Concepts in Pricing – Introduction

Lecture 2: Pricing – Introduction

Lecture 3: Pricing – Psychology – Price vs Benefit

Lecture 4: Pricing – Psychology – Fair Price

Lecture 5: Pricing Components

Lecture 6: Price Elasticity

Chapter 3: Price Setting Techniques

Lecture 1: Price Setting Techniques – Introduction

Lecture 2: 3 Approaches to Pricing

Lecture 3: Value Based Pricing – How you can implement it?

Lecture 4: Value Based Pricing – Process

Lecture 5: How to check willingness to Pay

Lecture 6: How much value you should leave

Lecture 7: Price Points & Price Segmentation

Lecture 8: Coffee New Price Points – Case Introduction

Lecture 9: Coffee New Price Points – Data Available

Lecture 10: Coffee New Price Points – Solution

Lecture 11: Coffee New Price Points – Comparison

Lecture 12: Complementary Product Pricing

Lecture 13: Price Bundling

Lecture 14: Cosmetics Price Bundling – Case Introduction

Lecture 15: Cosmetics Price Bundling – Data Available

Lecture 16: Cosmetics Price Bundling – Solution

Lecture 17: Cosmetics Price Bundling – Summary

Lecture 18: Unbundling Pricing

Lecture 19: Drugstore Wholesaler Unbundling Pricing – Case Introduction

Lecture 20: Drugstore Wholesaler Unbundling Pricing – Data Available

Lecture 21: Drugstore Wholesaler Unbundling Pricing – Solution

Lecture 22: Drugstore Wholesaler Unbundling Pricing – Comparison

Lecture 23: High Low vs Everyday Low Price

Lecture 24: Price Change in the Product Life Cycle

Lecture 25: Computer Games Pricing – Case Introduction

Lecture 26: Computer Games Pricing – Data Available

Lecture 27: Computer Games Pricing – Solution

Lecture 28: Computer Games Pricing – Summary

Lecture 29: Price Discrimination

Lecture 30: Fashion Retailer Pricing – Case Introduction

Lecture 31: Fashion Retailer Pricing – Data Available

Lecture 32: Fashion Retailer Pricing – Solution

Lecture 33: Fashion Retailer Pricing – Customer Point of View

Lecture 34: Fashion Retailer Pricing – Summary

Lecture 35: Dynamic Pricing

Lecture 36: Dynamic Pricing in Airlines – Case Introduction

Lecture 37: Dynamic Pricing in Airlines – Data Available

Lecture 38: Dynamic Pricing in Airlines – Solution

Lecture 39: Dynamic Pricing in Airlines – Summary

Lecture 40: Overview of segmentation methods

Chapter 4: Price Perception

Lecture 1: Price Perception – Introduction

Lecture 2: What is Price Perception

Lecture 3: What influences Price Perception

Lecture 4: What is Price Awareness

Lecture 5: Price Image

Chapter 5: Pricing in Consumer Goods & Retail

Lecture 1: Pricing in Consumer Goods & Retail – Introduction

Lecture 2: Main Issues in Pricing in FMCG

Lecture 3: Main Issues in Pricing in SMCG

Lecture 4: Main Issues in Pricing in Retail

Lecture 5: Pricing dilemma – Case study

Lecture 6: Pricing dilemma – Solution

Lecture 7: What will be the effect of the price increase – Introduction

Lecture 8: What will be the effect of the price increase – Solution – Impact on coffee only

Lecture 9: What will be the effect of the price increase – Solution – Impact on coffee and

Lecture 10: From SMCG to service – Introduction – Part 1

Lecture 11: From SMCG to service – Introduction – Part 2

Lecture 12: From SMCG to service – Case Introduction

Lecture 13: From SMCG to service – If sold as a product

Lecture 14: From SMCG to service – If sold as a service – Part 1

Lecture 15: From SMCG to service – If sold as a service – Part 2

Lecture 16: From SMCG to service – Comparison

Lecture 17: From SMCG to service – Solution in Power Point

Chapter 6: Pricing in B2B Services

Lecture 1: Pricing in B2B Services – Introduction

Lecture 2: How you can price consulting projects?

Lecture 3: Calculating the price of a project

Lecture 4: Price positioning in consulting

Lecture 5: Discount policy – Introduction

Lecture 6: Discount policy – Alternatives

Lecture 7: How to sell at lower and keep high margins? Introduction

Lecture 8: Request for Proposal (RFP) – Introduction

Lecture 9: RFP that I received – Details

Lecture 10: My first proposal – Introduction

Lecture 11: My first proposal – Details

Lecture 12: What happened during the negotiations?

Lecture 13: Second offer – How I redesigned the project

Lecture 14: Dynamic pricing in consulting

Lecture 15: Which price formula is the best for my profits – Introduction

Lecture 16: Which price formula is the best for my profits – Solution – Times & Materials

Lecture 17: Which price formula is the best for my profits – Solution – Mixed Options

Chapter 7: Conclusions

Lecture 1: Bonus Lecture

Instructors

Asen Gyczew
Expert in performance improvement, turnaround and startups

Rating Distribution

1 stars: 3 votes
2 stars: 3 votes
3 stars: 27 votes
4 stars: 82 votes
5 stars: 137 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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