Pricing for Small and Medium Sized Enterprises

Pricing for Small and Medium Sized Enterprises, available at $19.99, has an average rating of 5, with 14 lectures, based on 45 reviews, and has 2652 subscribers.

You will learn about Appreciate the dangers of pricing on a cost-plus basis Describe the elements in customer value Deploy the Customer Value Grid to compare the value provided by their organisation’s products and services with competitors Understand the eight-step pricing strategy Prepare an action plan to assess profit-maximising pricing points for their organisation’s products and services Consider appropriate pricing strategies for their organisation’s products and services Develop plans to maintain and improve the customer value that their organisation offers This course is ideal for individuals who are Business Managers or Finance Managers or Company Directors and senior management or Students of business management or Students of marketing or Sales and Marketing professionals It is particularly useful for Business Managers or Finance Managers or Company Directors and senior management or Students of business management or Students of marketing or Sales and Marketing professionals.

Enroll now: Pricing for Small and Medium Sized Enterprises

Summary

Title: Pricing for Small and Medium Sized Enterprises

Price: $19.99

Average Rating: 5

Number of Lectures: 14

Number of Published Lectures: 14

Number of Curriculum Items: 14

Number of Published Curriculum Objects: 14

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Appreciate the dangers of pricing on a cost-plus basis
Describe the elements in customer value
Deploy the Customer Value Grid to compare the value provided by their organisation’s products and services with competitors
Understand the eight-step pricing strategy
Prepare an action plan to assess profit-maximising pricing points for their organisation’s products and services
Consider appropriate pricing strategies for their organisation’s products and services
Develop plans to maintain and improve the customer value that their organisation offers

Who Should Attend

Business Managers
Finance Managers
Company Directors and senior management
Students of business management
Students of marketing
Sales and Marketing professionals

Target Audiences

Business Managers
Finance Managers
Company Directors and senior management
Students of business management
Students of marketing
Sales and Marketing professionals

Taking a strategic and structured approach to pricing is probably the single most important thing you can do to improve the profitability of your business.

In many organisations, pricing is seen as a dark art, but it is not, it is a science. The price you achieve for your products and services will be the price of the best alternative plus the differentiation value you create and effectively communicate to potential buyers.

To maximise profits, therefore, you need to identify those elements of your products and services that appeal to the customer and work to enhance them, eliminating any negative factors. Creating such differentiation value in your products and services, and requires understanding of Value Drivers versus the competition This course will show you how.

In this course we describe a method for setting prices for your products and services that maximise your profitability by aligning precisely with the markets you are targeting.

In essence the method is to ask yourself why customers would want to use your business rather than another? Then you compare your offering with those of competitors in the marketplace and pitch your pricing to show the value of the benefits that you offer customers – whether it be quality or service or speed of response and so on.

The topics covered in the course include:

· The dangers of cost-plus pricing

· What is customer value?

· The elements of customer value

· Measuring customer value

· The eight-step pricing strategy

· Practical Pricing Strategies

· Maintaining your Pricing Policy

The course is aimed at small and medium sized enterprises, but the key elements and tools can be applied to organisations of all sizes. The course is suitable for all levels and requires no marketing or finance knowledge.

I hope this course will inspire you to examine your own organisation’s prices and prepare a plan to improve profitability by building customer value.

(Course photo by Maarten van de Heuval on Unsplash)

Course Curriculum

Chapter 1: Pricing for SMEs

Lecture 1: First Steps in Pricing

Lecture 2: What is Customer Value?

Lecture 3: Measuring Customer Value

Lecture 4: Customer Value Grid Exercise

Lecture 5: The Eight Step Pricing Strategy Part 1

Lecture 6: The Eight Step Pricing Strategy Part 2

Lecture 7: The Eight Step Pricing Strategy Part 3

Lecture 8: The Eight Step Pricing Strategy Part 4

Lecture 9: Pricing Strategy Example

Lecture 10: Exercise – Pricing for a Medium Sized Business

Lecture 11: Maintaining your Pricing Policy

Lecture 12: Building Differentiation Value

Lecture 13: Practical Pricing Strategies

Lecture 14: Pricing for SMEs: Key Learning Points

Instructors

Ross Maynard
Process Improvement Specialist

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5 stars: 45 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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