Product Launch Secrets: From Idea to Retail Shelves

Course Curriculum

Chapter 1: Getting Started: Your Initial Product Design

Lecture 1: Questions to ask when documenting your new idea.

Lecture 2: Initial product design and determining needed vendors.

Lecture 3: Steps to take after creating your first sketch.

Lecture 4: Who to share your new idea with and what to avoid.

Chapter 2: Build and Test Your First Proof-of-Concept Prototype

Lecture 1: What is a proof-of-concept prototype and how to build one.

Lecture 2: Create test criteria to confirm your proof-of-concept works.

Chapter 3: Refining Proof-of-Concept and Regulatory Testing

Lecture 1: How to create an improved next-level product prototype.

Lecture 2: Intro to 3D product printing and hiring a manufacturer.

Lecture 3: Testing your product prototype with target market users.

Chapter 4: How to Choose the Best Vendors and Manufacturers

Lecture 1: Inquiring about vendor skill and cost-effective insert molds.

Lecture 2: Role of Material Engineers, material substitutes and grades.

Lecture 3: Importance of asking about product tolerances and overages.

Lecture 4: Confirm vendor outsourcing of your project.

Lecture 5: Receiving sample parts prior to your first production run.

Lecture 6: About Prop 65 Warnings and injection mold marks.

Chapter 5: Marketing and the Role of Product Packaging

Lecture 1: When to start marketing your product.

Lecture 2: Value of industry tradeshows.

Lecture 3: Product packaging and company branding.

Chapter 6: Must-Know Shipping and Warehousing Tips

Lecture 1: Product transportation and manufacturer warehousing fees.

Lecture 2: Determining shipping costs prior to making product.

Lecture 3: Shipping insurance claims and 3rd party shipping services.

Lecture 4: Product warehousing requirements and options.

Lecture 5: Types of insurance to ship, store and sell product.

Chapter 7: Selling 101 and Recommended Resources

Lecture 1: The 4 Phases of Selling your product.

Lecture 2: Partnering with Non-Profits and using Affiliate Links.

Lecture 3: Create your Buyers Line Sheet to pitch your product.

Chapter 8: Product Patenting Overview

Lecture 1: Utility Patent vs Design Patent.

Lecture 2: Provisional and Non-Provisional Patent Applications.

Lecture 3: Patent Searches, Search Reports and Patent Illustrations.

Lecture 4: Getting Patent Pending status.

Lecture 5: Steps to take after Patent Pending status granted.

Chapter 9: Organize Project Information Digitally and Offline

Lecture 1: What type of project documents to save and file.

Lecture 2: Recommended organizational tools.

Lecture 3: Why consistency is key.

Chapter 10: 6 Core Steps to Create a Company Around Your Product

Lecture 1: How to form a complete business around your new product.