Product Management for Profit with Dekker

Course Curriculum

Chapter 1: Product Management Introduction

Lecture 1: Build PR into Your Product

Lecture 2: Product Value Proposition 2

Lecture 3: Product Management – High Profits

Lecture 4: Product Management – You Do Not Need a Unique Product!

Lecture 5: Product Management – You Do Not Need a Unique Product, Part 2

Lecture 6: Product Management Highlight: SnapEngage & ScreenCastOMatic

Lecture 7: Meeting Customer Needs

Lecture 8: Product Management 4

Lecture 9: Product Features That Do Not Create Value

Chapter 2: Product Value Proposition

Lecture 1: Product Value Proposition 1

Lecture 2: Product Value Proposition 3

Lecture 3: Net Promoter Score Benchmarks

Lecture 4: Value Example: B&O vs Naim

Chapter 3: Project Management for Product Managers

Lecture 1: Project Management for Product Management – Part 1

Lecture 2: Project Management for Product Management – Part 2

Lecture 3: Project Management for Product Management – Part 3

Lecture 4: Project Management for Product Management – Part 4

Lecture 5: Project Management for Product Management – Part 5

Lecture 6: Agile Scrum Primer

Lecture 7: Living in an Agile World: The Strategic Role of Product Management…

Chapter 4: Scaling with Multiple Accounts

Lecture 1: Anti Detect Browsers

Chapter 5: Startup Books

Lecture 1: Sprint Book Summary

Lecture 2: Why Startups Fail

Lecture 3: Startup Tactics

Chapter 6: Product Strategy Considerations

Lecture 1: Profit

Lecture 2: Product Positioning Mistakes

Lecture 3: Dyson Product Marketing Example

Lecture 4: The Big Mistake in B2B Product Marketing that People Keep Making

Lecture 5: Key B2B Marketing Notes

Lecture 6: Managing Cannibalization

Lecture 7: Product lifecycle decisions

Lecture 8: Product Lifecycle

Lecture 9: Nike Example: Big Product Marketing Mistake

Lecture 10: Website Data Insights

Lecture 11: Lessons from Grant Cardone's 10X Rule

Chapter 7: Agile 2 & DevOps

Lecture 1: Agile 2 Summary

Chapter 8: AI Basics for Managers

Lecture 1: AI Basics for Managers – Harvard Business Review

Lecture 2: All in on AI: How Smart Companies Win Big with Artificial Intelligence

Lecture 3: Generative AI in Practice

Lecture 4: On AI: Harvard Business Review's 10 Must Reads

Chapter 9: SaaS Product Management

Lecture 1: SaaS Positioning Worksheet – Part A

Lecture 2: SaaS Positioning Worksheet – Part B

Lecture 3: Email nurturing after signing up for a free account – part 1

Lecture 4: Email nurturing after signing up for a free account – part 2

Lecture 5: 50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!

Lecture 6: SaaS Sales Demos that Sell!

Lecture 7: SaaS Startups Are Not Greedy Enough!

Lecture 8: SaaS Marketing Time Horizons

Lecture 9: SaaS Positioning 1

Lecture 10: Example – Bolt

Lecture 11: SaaS Positioning 2

Lecture 12: SaaS Positioning 3

Lecture 13: Automation vs Analytics

Lecture 14: Positioning – Successful Companies

Lecture 15: Meet Customers Where They're At

Lecture 16: Homepage Messaging

Lecture 17: LinkedIn Ad Example

Lecture 18: Vertical SaaS Positioning

Lecture 19: Building a Story Brand

Chapter 10: Market Research for Product Managers

Lecture 1: Prologue: Quick Market Research Hacks

Lecture 2: 3 Types of Market Research

Lecture 3: 3 Types of Data

Lecture 4: Shopify Example: Research Hacks Applied

Lecture 5: Two Pointers for Market Research

Lecture 6: Exploratory Research

Lecture 7: Example: Arthritis Supplement (Branding Based on Exploratory Interviews)

Lecture 8: Interviewing Potential Buyers (B2B)

Lecture 9: Writing Case Studies

Lecture 10: Case Study Interview Questions

Lecture 11: Opinion Testing

Lecture 12: Descriptive Market Research 1