Product Management – Getting Product Strategy Right

Product Management – Getting Product Strategy Right, available at $74.99, has an average rating of 4.49, with 52 lectures, based on 208 reviews, and has 1614 subscribers.

You will learn about The 3 key goals of product strategy How business strategy shapes product strategy The 3 types of customer needs that your product should address A proven technique for identifying & engaging stakeholders for buy-in and support Approaches for setting goals as a team, and get everyone rowing in the same direction How to validate ideas quickly using the right MVP experiments How to build and socialise Agile product roadmaps. This course is ideal for individuals who are Product management professionals or Entrepreneurs and small business owners or Business Analysts or Product Marketing Managers or Data Analysts or Engineers and developers or Operations Managers or Designers or People interested in transitioning to the tech industry It is particularly useful for Product management professionals or Entrepreneurs and small business owners or Business Analysts or Product Marketing Managers or Data Analysts or Engineers and developers or Operations Managers or Designers or People interested in transitioning to the tech industry.

Enroll now: Product Management – Getting Product Strategy Right

Summary

Title: Product Management – Getting Product Strategy Right

Price: $74.99

Average Rating: 4.49

Number of Lectures: 52

Number of Published Lectures: 52

Number of Curriculum Items: 52

Number of Published Curriculum Objects: 52

Original Price: $44.99

Quality Status: approved

Status: Live

What You Will Learn

The 3 key goals of product strategy
How business strategy shapes product strategy
The 3 types of customer needs that your product should address
A proven technique for identifying & engaging stakeholders for buy-in and support
Approaches for setting goals as a team, and get everyone rowing in the same direction
How to validate ideas quickly using the right MVP experiments
How to build and socialise Agile product roadmaps.

Who Should Attend

Product management professionals
Entrepreneurs and small business owners
Business Analysts
Product Marketing Managers
Data Analysts
Engineers and developers
Operations Managers
Designers
People interested in transitioning to the tech industry

Target Audiences

Product management professionals
Entrepreneurs and small business owners
Business Analysts
Product Marketing Managers
Data Analysts
Engineers and developers
Operations Managers
Designers
People interested in transitioning to the tech industry

== As of March 2024 ==

Students reported improved confidence to…

To create a winning product strategy—> +163%

Get stakeholder buy-in and support —> +137%

Execute effectively on your strategy—> +151%

==Welcome to Getting Product Strategy Right ==

Product success starts with making the right strategic decisions. But the challenge for many product teams is that they are often so preoccupied with the tactics that they no longer see the forest for the trees.

This course will help you proactively create a winning product strategy and an actionable product roadmap using a wide range of proven tools and techniques.

As you consider my course, I suggest asking yourself these questions.

== What will I get from this course ==

In this course, you’ll learn:

1. How business strategy shapes product strategy

2. The 3 types of customer needs that your product should address

3. A proven technique for identifying & engaging stakeholders for buy-in and support

4. Approaches for setting goals as a team, and getting everyone rowing in the same direction

5. How to validate ideas quickly using the right MVP experiments

6. How to build and socialize Agile product roadmaps.

== Why learn Product Strategy? ==

Demand for the “Strategic” Product Manager is growing rapidly. In fact, LinkedIn ranks “Strategy Product Manager” as one of the most promising jobs, with 29% year-over-year growth.More and more companies are finally figuring out how important this discipline and this role are to their success.

But Product Management practices are also widely misunderstood, with most product initiatives failing to launch. And of those that do launch, only a fraction delivers value to the intended customers. In a field where so many teams follow counter-productive practices, copying others won’t work.

== What if I want a refund? ==

If after taking the course, you want a refund, thats totally ok. I want you to be happy with your decision to purchase this course.

This course has a 30-day money-back guarantee policy!

No questions asked!

There is no risk for you!

What are you waiting for?

Join now and take a step further into levelling up your Product Strategy skills and uplift your career!

==What are students saying? ==

Here is a small preview of what my students have reported.

Raj explains concepts clearly and I love the animations and notes that support the concepts. Super easy to understand and fun to watch. This course has totally captured my attention and I’m learning so much. [Courney LeGates – Director of Program at Code Nation]

The insights about the three types of customers needs is quite exciting and i am very interested in learning more especially on The Power Interest Grid. [Jiangfeng Li – Marketing at Alibaba]

I love how clearly and concisely the concepts are delivered [Ken Kubota – Founder at Life2us]

Concise and meaningful- connects the dots within a complex field [Kristin Miltner-Zubryzycki – Product Manager at Emergen]

I like that there are great examples and templates that I can use in my day to day to implement what I’ve learnt in my role. Very practical, and helped me as a PM better understand how to work with product marketing. [Aldair Borges – Product Manager at Mews]

REMEMBER… I’m so confident that you’ll love this course that we’re offering a FULL money-back guarantee for 30 days! So it’s a complete no-brainer, sign up today with ZERO risk and EVERYTHING to gain.

So what are you waiting for? Click the buy now button and join the world’s most complete course on Product Strategy.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome & Course Overview

Lecture 2: Get Your Course Slides

Lecture 3: The Goal of Product Strategy

Lecture 4: Join the Student Community

Lecture 5: Meet Your Instructor

Lecture 6: Important Message

Lecture 7: Surviving The Hype Cycle

Lecture 8: Activity: Hype Cycle Graveyard

Chapter 2: Strategy Foundations

Lecture 1: Why Vision Matters

Lecture 2: Business Strategy vs Product Strategy

Lecture 3: The Innovation Ambition Matrix

Lecture 4: Activity: What Type Of Innovation Is This?

Lecture 5: How Product Life Cycle Shapes Strategy

Lecture 6: Template 1: The Product Vision Board

Lecture 7: Your Business Model

Lecture 8: Template 2: The Business Model Canvas

Lecture 9: Understanding Your Value

Lecture 10: Activity: What Is The True Value Of These Products?

Lecture 11: Three Types of Needs

Lecture 12: Understanding Your Stakeholders

Lecture 13: Template 3: The Power Interest Grid

Lecture 14: Activity: Collaborative Strategy Workshop

Lecture 15: Refreshing Your Strategy

Chapter 3: The Problem Space

Lecture 1: Defining Your Problem Space

Lecture 2: Template 4: Problem Space Definition

Lecture 3: The Kano Model

Lecture 4: Template 5: The Strategy Grid

Lecture 5: Getting Product Strategy Right

Lecture 6: Expressing The Problem Space

Lecture 7: Growing Market = New Companies

Lecture 8: The Extendable Brand

Lecture 9: The Defensible Moat

Chapter 4: Goal Setting

Lecture 1: Linking Strategy With Execution

Lecture 2: OKR + Agile = Full Stack Agile

Lecture 3: Introduction to OKRs

Lecture 4: Warm up: Lets Create Our First OKRs

Lecture 5: What's An Initiative?

Lecture 6: Why OKRs Work So Well

Lecture 7: Template 6: OKR Definition

Lecture 8: Moonshot vs Roofshot OKRs

Lecture 9: OKRs Are Not KPIs

Lecture 10: How Do You Grade OKRs

Lecture 11: Where Do Insights Come From?

Lecture 12: Template 7: Idea Board

Chapter 5: The Solution Space

Lecture 1: Validating Ideas

Lecture 2: Template 8: The Experiment Board

Lecture 3: MVPs vs MVFs

Lecture 4: The MVP Matrix

Lecture 5: Building Agile Roadmaps

Lecture 6: Weaning Your Company off Feature Roadmaps

Lecture 7: Template 9: The Agile Roadmap

Chapter 6: Conclusion

Lecture 1: Bonus Lecture

Instructors

Raj Elakkara
Product Manager | Instructor | Founder of GapSquad | Harvard

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 19 votes
4 stars: 80 votes
5 stars: 109 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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