Product Management & Marketing: Positioning

Product Management & Marketing: Positioning, available at $49.99, has an average rating of 4.6, with 10 lectures, 8 quizzes, based on 87 reviews, and has 605 subscribers.

You will learn about Understand how and why positioning statements drive better, more relevant and clear communications Learn how to create your own positioning statements Practice evaluating positioning statements Discover how to apply the positioning statement template and technique to your own business This course is ideal for individuals who are Product marketing directors and managers or Product managers or Corporate marketing managers or Advertising managers or Press relations managers or Demand generation managers or Event managers and planners or Copywriters or Business owners or Entreprenuers or Marketers of all levels working at large companies or Business leaders working at start-ups or small companies or Leaders of non-profit organizations It is particularly useful for Product marketing directors and managers or Product managers or Corporate marketing managers or Advertising managers or Press relations managers or Demand generation managers or Event managers and planners or Copywriters or Business owners or Entreprenuers or Marketers of all levels working at large companies or Business leaders working at start-ups or small companies or Leaders of non-profit organizations.

Enroll now: Product Management & Marketing: Positioning

Summary

Title: Product Management & Marketing: Positioning

Price: $49.99

Average Rating: 4.6

Number of Lectures: 10

Number of Quizzes: 8

Number of Published Lectures: 10

Number of Published Quizzes: 8

Number of Curriculum Items: 18

Number of Published Curriculum Objects: 18

Original Price: $84.99

Quality Status: approved

Status: Live

What You Will Learn

Understand how and why positioning statements drive better, more relevant and clear communications
Learn how to create your own positioning statements
Practice evaluating positioning statements
Discover how to apply the positioning statement template and technique to your own business

Who Should Attend

Product marketing directors and managers
Product managers
Corporate marketing managers
Advertising managers
Press relations managers
Demand generation managers
Event managers and planners
Copywriters
Business owners
Entreprenuers
Marketers of all levels working at large companies
Business leaders working at start-ups or small companies
Leaders of non-profit organizations

Target Audiences

Product marketing directors and managers
Product managers
Corporate marketing managers
Advertising managers
Press relations managers
Demand generation managers
Event managers and planners
Copywriters
Business owners
Entreprenuers
Marketers of all levels working at large companies
Business leaders working at start-ups or small companies
Leaders of non-profit organizations

What is” product positioning”?

Think of it this way: if your product were sold in a giant store, what aisle would it be on? What other products would it be next to?

Or consider this: your customers always have choices. So, how does your product compare next to the nearest competitive alternative?

Your answers to these questions provide clues to how your product is positioned in the minds of your target customers. Leaving your product positioning strategy to chance is dangerous because you can’t dictate how the market will respond. However, you can influence it.And that’s what this course is about.

Before you can write clever advertising copy, you need a clear product positioning strategy

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. So, how do we influence the minds of the people we want to sell to? The answer, in large part, is in how you talk about your product, the problems it solves, and how and why it is the best alternative to competitive alternatives. You need a positioning strategy before you can write clever advertising copy, press release headlines, your website copy, etc.

Learn how to craft a positioning statementthat will help you win in the marketplace

This course teaches you the thought-provoking approach called positioning. It starts with developing a positioning statement that identifies, prioritizes, and then clarifies the unique value you offer a specific target market. Equally important to having a best positioning statement tool is knowing how to use it. Because, success requires you not only be a master of marketing; you need to be savvy at organizational politics. (If you work in a big company you’ll appreciate this insight.)

This course contains 6 power-packed lessons accompanied by quizzes, examples and exercises. Each video lecture can be completed in less than 15 minutes. In this course I teach you all of my secrets to position your product, service, or company for best success.

Course Curriculum

Chapter 1: Getting started

Lecture 1: Welcome to Mastering Product Positioning

Chapter 2: Introduction

Lecture 1: Introducing the Positioning Statement

Chapter 3: Lessons

Lecture 1: Lesson 1: Target Segmentation & the Persona

Lecture 2: Lesson 2: Names & Categories

Lecture 3: Lesson 3: Key Customer Benefit

Lecture 4: Lesson 4: Competitive Differentiation

Lecture 5: Lesson 5: Positioning Statements in Action

Lecture 6: Lesson 6: Bringing Positioning Statements to Life

Chapter 4: Conclusion

Lecture 1: Conclusion

Lecture 2: Next Steps

Instructors

Mike Gospe
Author of the "Marketing High Ground"

Rating Distribution

1 stars: 0 votes
2 stars: 6 votes
3 stars: 17 votes
4 stars: 31 votes
5 stars: 33 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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