Product Management: Product Market Strategy

Product Management: Product Market Strategy, available at $189.99, has an average rating of 3.55, with 53 lectures, 36 quizzes, based on 105 reviews, and has 985 subscribers.

You will learn about To be able to Lead the development of a product market strategy plan including: Define the decision making, schedule, market opportunity and product value Using personas, use cases, market status and development, market description, market segments, and total available market Identify target markets Apply competitive research and analysis Write product positioning Conduct strengths, weaknesses, opportunities and threats analysis Write plan to penetrate existing and new markets Define requirements and training for sales, marketing, distribution, channels, partners, affiliates, operations, support and service Define a pricing and business model Identify metrics to monitor product success Write the product market strategy plan This course is ideal for individuals who are Product Leaders or Product Managers or product marketing managers or general managers or entrepreneurs or startups or CEO or business unit managers It is particularly useful for Product Leaders or Product Managers or product marketing managers or general managers or entrepreneurs or startups or CEO or business unit managers.

Enroll now: Product Management: Product Market Strategy

Summary

Title: Product Management: Product Market Strategy

Price: $189.99

Average Rating: 3.55

Number of Lectures: 53

Number of Quizzes: 36

Number of Published Lectures: 52

Number of Published Quizzes: 36

Number of Curriculum Items: 89

Number of Published Curriculum Objects: 88

Original Price: $189.99

Quality Status: approved

Status: Live

What You Will Learn

To be able to Lead the development of a product market strategy plan including:
Define the decision making, schedule, market opportunity and product value
Using personas, use cases, market status and development, market description, market segments, and total available market
Identify target markets
Apply competitive research and analysis
Write product positioning
Conduct strengths, weaknesses, opportunities and threats analysis
Write plan to penetrate existing and new markets
Define requirements and training for sales, marketing, distribution, channels, partners, affiliates, operations, support and service
Define a pricing and business model
Identify metrics to monitor product success
Write the product market strategy plan

Who Should Attend

Product Leaders
Product Managers
product marketing managers
general managers
entrepreneurs
startups
CEO
business unit managers

Target Audiences

Product Leaders
Product Managers
product marketing managers
general managers
entrepreneurs
startups
CEO
business unit managers

Product success rate in the market is less than 60%.

Are you putting together your product plan your product market strategy to increase your odds for success?

Want to build a well thought out plan quickly and effectively?

Then this course is for you!

This course is for anyone in an organization that has any responsibility for a product or service.

“Agile Market Strategy for Products” teaches you how to think through the critical elements that make for a strategic market plan for a product. This course gives you a template for organizing your thinking and quickly developing a well thought out and a successful plan. One that you will make you proud, successful and your boss very happy. Even if you are the boss.

Eighteen key lessons are covered with 80 minutes of fast-paced video lectures accompanied by examples and exercises. Each video lecture can be completed in less than 10 minutes, enabling you to pace out your training over the approximately three hours it will take to complete the entire course.

The course includes two bonus features not found anywhere else:

First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to “get it done” but at your own pace.

Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.

This is in addition to getting a course completion certificate provided by Udemy to prove you have the skills to get the job done.

It is the first course covering product market strategy that incorporates:

Organized in self-paced modules
Agile principles and methodologies
Easy to follow and well structured Workbook
Verified increase in your competency

When you have completed “Agile Market Strategy for Business to Business Products” you will:

Understand the components that define a Product Market Strategy
Learn how to build & critique your own
Apply it to your business:

To achieve organizational alignment
Build better products
Drive a faster market success
Beat your competition

Each of the eighteen lessons has a:

Pre-Assessment
Video Lecture
Real world examples
Exercises
Post-Assessment

The primary focus is on business-to-business but it can also be used for business to consumer.

The course includes a downloadable PowerPoint Workbook template for you to do your exercises and build your plan.

Course Curriculum

Chapter 1: Overview

Lecture 1: Overview

Lecture 2: Introduction

Lecture 3: Learning Objectives

Lecture 4: Suggested Reading Materials

Lecture 5: Lessons

Lecture 6: About the Exercises in this course and Resources

Chapter 2: Part 1: Process, Vision, Values & Definitions

Lecture 1: Introduction to Agile Market Strategy for B2B Products

Lecture 2: Definitions and Concepts

Lecture 3: Product Lifecycle Framework

Lecture 4: Product Management Framework

Lecture 5: Readiness Checklist

Lecture 6: Plan Outline

Lecture 7: Plan Outline Exercise

Lecture 8: Decision Making, Schedule, and Resources Required

Lecture 9: Decision Making, Schedule, and Resources Required: Exercise

Lecture 10: Vision and Values

Lecture 11: Examples of Vision Statements

Lecture 12: Vision and Values: Exercise

Lecture 13: The Perfect Storm and Creating Insanely Great Customers: Market Status

Lecture 14: Perfect Storm: Exercise

Lecture 15: Product Market Opportunity, Description and Value

Lecture 16: Product Market Opportunity, Description and Value: Exercise

Chapter 3: Part 2: Market Assessment

Lecture 1: Why it is important to Agree on the Target Personas

Lecture 2: Personas and Use Cases

Lecture 3: Personas and Use Cases: Exercise

Lecture 4: Market Adoption

Lecture 5: Market Adoption: Exercise

Lecture 6: Markets and Market Segments

Lecture 7: Markets and Market Segments: Exercise

Lecture 8: Total Available (Addressable) Market (TAM)

Lecture 9: Total Available (Addressable) Market (TAM): Exercise

Lecture 10: Target Markets

Lecture 11: Target Markets: Exercise

Lecture 12: Competitive Environment

Lecture 13: Competitive Environment: Exercise

Chapter 4: Part 3: Product Focus

Lecture 1: Illustrating the Importance of Having Positioning

Lecture 2: Importance of Positioning

Lecture 3: Product Positioning

Lecture 4: Product Positioning: Exercise

Lecture 5: Strengths, Weaknesses, Opportunities and Threats

Lecture 6: Strengths, Weaknesses, Opportunities and Threats: Exercise

Lecture 7: Penetrating Existing and New Markets

Lecture 8: Penetrating Existing and New Markets: Exercise

Lecture 9: Requirements and Training for Sales, Marketing, Distribution, Channels, Partners

Lecture 10: Requirements and Training: Exercise

Lecture 11: Pricing and Business Model

Lecture 12: Pricing and Business Model: Exercise

Lecture 13: Metrics

Lecture 14: Metrics: Exercise

Chapter 5: Part IV: Bringing Your Plan To Life

Lecture 1: Product Market Strategy Plan

Lecture 2: Product Market Strategy: Exercise

Chapter 6: Next Steps

Lecture 1: Next Steps

Instructors

David Fradin
President Spice Catalyst Distinguished Professor IIML Wiley

Rating Distribution

1 stars: 8 votes
2 stars: 15 votes
3 stars: 24 votes
4 stars: 34 votes
5 stars: 24 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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