Product Management: Zero to Hero Guide for Non-Technical PMs

Product Management: Zero to Hero Guide for Non-Technical PMs, available at $69.99, has an average rating of 4.58, with 64 lectures, 9 quizzes, based on 284 reviews, and has 4651 subscribers.

You will learn about Discover market trends and customer needs through research and analysis Master the process of defining product vision and road mapping Develop skills in prioritizing and making informed product decisions Implement effective go-to-market strategies for product launch Determine appropriate pricing strategies and tactics. Analyze competitors and assess market gaps Execute successful stakeholder management and collaboration techniques This course is ideal for individuals who are Non-technical product managers who are looking to improve their product management skills and knowledge or Individuals who are just starting out in the product management field or have limited experience and are looking to gain a comprehensive understanding of the product management process It is particularly useful for Non-technical product managers who are looking to improve their product management skills and knowledge or Individuals who are just starting out in the product management field or have limited experience and are looking to gain a comprehensive understanding of the product management process.

Enroll now: Product Management: Zero to Hero Guide for Non-Technical PMs

Summary

Title: Product Management: Zero to Hero Guide for Non-Technical PMs

Price: $69.99

Average Rating: 4.58

Number of Lectures: 64

Number of Quizzes: 9

Number of Published Lectures: 64

Number of Published Quizzes: 9

Number of Curriculum Items: 73

Number of Published Curriculum Objects: 73

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

Discover market trends and customer needs through research and analysis
Master the process of defining product vision and road mapping
Develop skills in prioritizing and making informed product decisions
Implement effective go-to-market strategies for product launch
Determine appropriate pricing strategies and tactics.
Analyze competitors and assess market gaps
Execute successful stakeholder management and collaboration techniques

Who Should Attend

Non-technical product managers who are looking to improve their product management skills and knowledge
Individuals who are just starting out in the product management field or have limited experience and are looking to gain a comprehensive understanding of the product management process

Target Audiences

Non-technical product managers who are looking to improve their product management skills and knowledge
Individuals who are just starting out in the product management field or have limited experience and are looking to gain a comprehensive understanding of the product management process

Are you new to product management and looking to launch your own product or build a successful career in this field? Struggling to figure out where to start?

This comprehensive course is designed specifically for beginners like you. You’ll learn everything you need to know to take your product skills to the next level and launch successful products with confidence.

In this course, you will:

Discover how to develop a product strategy that meets your customers’ needs
Step-by-step, learn the product management process, from ideation to launch
Gain a solid understanding of the essential product management techniques and best practices
Learn how to work effectively with cross-functional teams and communicate with stakeholders
Explore the key metrics for measuring product success and making data-driven decisions

Why is this course different?

This course is designed specifically for product managers, offering a beginner-friendly and easy-to-understand approach to product management.
It covers all the key aspects of product management, from ideation to launch, providing a comprehensive understanding of the field
It’s hands-on and practical, with real-world examples and activities that allow you to put your learning into practice
It’s taught by industry expert with years of experience in product management, giving you access to the latest best practices and insights.

Take your first step towards a successful product management career.

Enroll now and discover how to go from Zero to Hero in product management!

See you inside the course!!

Course Curriculum

Chapter 1: Introduction to Non-Technical Product Management

Lecture 1: Introduction

Lecture 2: What is Product Management & Who is a Product Manager?

Lecture 3: Course Resources

Lecture 4: You've reached your first milestone!

Lecture 5: Typical day of a Product Manager

Lecture 6: Technical vs Non-Technical Product Management

Lecture 7: Role & Responsibilities of a Product Manager

Lecture 8: Skills and Qualifications required for a Product Manager

Lecture 9: Practice Exercise

Chapter 2: Product Lifecycle

Lecture 1: Introduction to Product Life cycle

Lecture 2: Product Life cycle: Example

Lecture 3: Identifying Product Life Cycle Stage

Lecture 4: Product Life Cycle: Challenges

Lecture 5: Practice Activity

Chapter 3: Product Management Process

Lecture 1: Idea Generation

Lecture 2: Product Planning

Lecture 3: Product Planning: Example

Lecture 4: Product Development

Lecture 5: Product Launch

Lecture 6: Product Management

Lecture 7: Marketing & Sales

Lecture 8: Practice Activity

Chapter 4: Market Research & Product Vision

Lecture 1: Primary & Secondary Market Research

Lecture 2: Market Research: Example

Lecture 3: User Personas

Lecture 4: Product Vision

Lecture 5: Practice Activity

Chapter 5: Product Tracking & Iterative Improvement

Lecture 1: Introduction to Product Performance Metrics & Iterative Improvement

Lecture 2: Types of Performance Metrics

Lecture 3: Usage Metrics: Retention Rate

Lecture 4: Adoption Metrics: Activation Rate & Churn Rate

Lecture 5: Engagement Metrics: Click Through Rate(CTR) & Bounce Rate

Lecture 6: Customer Acquisition Cost & Customer Lifetime Value

Lecture 7: Satisfaction Metrics: Net Promoter Score (NPS)

Lecture 8: Quality Metrics: Response Time

Lecture 9: List of Product Performance Metrics

Lecture 10: Product Update or Refresh

Lecture 11: Competition Benchmarking

Lecture 12: Practice Activity

Chapter 6: Product Financials & Profitability

Lecture 1: Product Financials & Profitability

Lecture 2: Profit & Loss Statement

Lecture 3: Cost Benefit Analysis

Lecture 4: Cost & Benefit Analysis: Example

Lecture 5: Time Value of Money Concept

Lecture 6: Product Profitability

Lecture 7: Practice Activity

Chapter 7: Product Sales & Marketing

Lecture 1: Introduction to product Sales & Marketing

Lecture 2: Product Advertising

Lecture 3: Product Pricing

Lecture 4: Product Go to Market Strategy

Lecture 5: Product Sales Strategy

Lecture 6: Product Sales & Promotions

Lecture 7: Product Public Relations

Lecture 8: Practice Activity

Chapter 8: Managing Product Stakeholders

Lecture 1: Introduction to Effective Management of Stakeholders

Lecture 2: Brand Marketing & Finance as Stakeholders

Lecture 3: Legal Compliance, Operational Risk,Technology & Customer Service as Stakeholders

Lecture 4: Practice Activity

Chapter 9: Leadership & People Management

Lecture 1: Introduction to Leadership & People Management

Lecture 2: Alignment with Senior Leadership

Lecture 3: Product Ethics & Responsibility

Lecture 4: Practice Activity

Chapter 10: Congratulations!

Lecture 1: Final milestone it is!

Lecture 2: About your certificate!

Instructors

GenMan Solutions
4.5+ Rated | 690,000+ Enrollments | 382,000+ Students

Rating Distribution

1 stars: 2 votes
2 stars: 4 votes
3 stars: 26 votes
4 stars: 105 votes
5 stars: 147 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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