Product Strategy: Become Expert in Tech Product Positioning

Product Strategy: Become Expert in Tech Product Positioning, available at $34.99, has an average rating of 4.4, with 18 lectures, based on 83 reviews, and has 407 subscribers.

You will learn about Create product vision which clearly articulates user situation and value measures. Prioritise your innovation ideas and know where to focus your limited time and resources. Make difficult trade-offs on product roadmap, product backlogs and prioritisation of features. Explain and predict why users choose a product over all alternatives based on jobs to be done. Focus on key decision making criteria in user research, not what users claim they want. Use quantitative data to size and rank opportunities, narrowing down to the most attractive ideas. Measure progress and provide alignment using Objective and Key Results (OKR) metrics. Test and learn with Design Sprint to translate a vision to successful features. This course is ideal for individuals who are Product managers or Start-up founders or Product & Tech executives or Product owners or Technical project managers or Complete beginners with passion in user-centric products It is particularly useful for Product managers or Start-up founders or Product & Tech executives or Product owners or Technical project managers or Complete beginners with passion in user-centric products.

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Summary

Title: Product Strategy: Become Expert in Tech Product Positioning

Price: $34.99

Average Rating: 4.4

Number of Lectures: 18

Number of Published Lectures: 18

Number of Curriculum Items: 18

Number of Published Curriculum Objects: 18

Original Price: $27.99

Quality Status: approved

Status: Live

What You Will Learn

Create product vision which clearly articulates user situation and value measures.
Prioritise your innovation ideas and know where to focus your limited time and resources.
Make difficult trade-offs on product roadmap, product backlogs and prioritisation of features.
Explain and predict why users choose a product over all alternatives based on jobs to be done.
Focus on key decision making criteria in user research, not what users claim they want.
Use quantitative data to size and rank opportunities, narrowing down to the most attractive ideas.
Measure progress and provide alignment using Objective and Key Results (OKR) metrics.
Test and learn with Design Sprint to translate a vision to successful features.

Who Should Attend

Product managers
Start-up founders
Product & Tech executives
Product owners
Technical project managers
Complete beginners with passion in user-centric products

Target Audiences

Product managers
Start-up founders
Product & Tech executives
Product owners
Technical project managers
Complete beginners with passion in user-centric products

In this course, you will learn the most important concepts and tools in product strategy that you can apply to your startup idea or technical product project straight away. From everything I have applied through my years as a product strategy practitioner and coach, I have condensed and designed this course for everyone – whether you are an aspiring entrepreneur, a product manager ready for your next step, or a product enthusiast eager to understand the product world.

I use real life examples to make concepts come to life. You will finish the course ready to apply these tools immediately.

At the end of this course, you will be able to design a compelling product vision, explain and predict why users choose a product over other alternativesbased on in-depth understanding of user jobs to be done. You will be an expert in prioritising your innovation ideas, minimising wasteful activities and focusing your precious time and resources in building the right things.

User empathy is the key to designing great products. But listening to every little detail will likely overwhelm you. You will have a structure to approach user interviews and be able to distinguish what customers really want from everything they say they want. You will be able to turn these insights to quantitative evidence to better articulate your vision and bring your team and investors along your journey.

I look forward to this exciting journey with you!

*Receive a certificate at the completion of this course.

Course Curriculum

Chapter 1: Introduction to product strategy

Lecture 1: Introduction: Why Product Strategy?

Lecture 2: What is a compelling product vision?

Lecture 3: Course overview: Develop our own product vision step by step

Chapter 2: Transform user understanding with Jobs to be done

Lecture 1: What is Jobs to be done?

Lecture 2: An example of Jobs to be done at play: McDonald's milkshake

Lecture 3: Practice exercise of applying the Jobs to be done concept in your daily life

Chapter 3: Build user empathy: deep dive interviews

Lecture 1: Research objectives and setting it up right

Lecture 2: Asking the right questions and listening for valuable insights

Lecture 3: An example of a structured interview

Chapter 4: Prioritise what really matters: Quantitative user inputs

Lecture 1: Objectives: why prioritisation matters

Lecture 2: Importance, satisfaction and unmet needs

Chapter 5: Bringing it all together: Prioritising product initiatives and building roadmap

Lecture 1: An example of prioritising product initiatives and roadmap

Lecture 2: Example continued: interviews and quantitative research

Lecture 3: Example continued: product vision and prioritisation

Lecture 4: Measure what matters: Objective and Key Results

Chapter 6: Test and learn: From a compelling vision to successful products

Lecture 1: Build measure learn: Design sprint

Lecture 2: (Optional) Continue your learning

Lecture 3: Wrap up

Instructors

Product Strategy Academy P.C.
Product Strategist & Advisor for Multiple #1 Leading Apps

Rating Distribution

1 stars: 0 votes
2 stars: 5 votes
3 stars: 11 votes
4 stars: 27 votes
5 stars: 40 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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