Product Strategy: Create, Experiment, and Go Big

Product Strategy: Create, Experiment, and Go Big, available at $64.99, has an average rating of 4.53, with 33 lectures, 4 quizzes, based on 147 reviews, and has 858 subscribers.

You will learn about How to find and prioritize our best strategic options How to discover customer, market, and competitive insights to power a product strategy How to experiment and refine our strategic options How to decide, act, and track a product strategy How to gain support and alignment for a product strategy This course is ideal for individuals who are Product team leaders, product managers, engineering leaders, product marketers, and executives managing these teams who want to find impact for their business through a crisp, focused product strategy It is particularly useful for Product team leaders, product managers, engineering leaders, product marketers, and executives managing these teams who want to find impact for their business through a crisp, focused product strategy.

Enroll now: Product Strategy: Create, Experiment, and Go Big

Summary

Title: Product Strategy: Create, Experiment, and Go Big

Price: $64.99

Average Rating: 4.53

Number of Lectures: 33

Number of Quizzes: 4

Number of Published Lectures: 33

Number of Published Quizzes: 4

Number of Curriculum Items: 37

Number of Published Curriculum Objects: 37

Original Price: $24.99

Quality Status: approved

Status: Live

What You Will Learn

How to find and prioritize our best strategic options
How to discover customer, market, and competitive insights to power a product strategy
How to experiment and refine our strategic options
How to decide, act, and track a product strategy
How to gain support and alignment for a product strategy

Who Should Attend

Product team leaders, product managers, engineering leaders, product marketers, and executives managing these teams who want to find impact for their business through a crisp, focused product strategy

Target Audiences

Product team leaders, product managers, engineering leaders, product marketers, and executives managing these teams who want to find impact for their business through a crisp, focused product strategy

If we are asked, we almost universally say product strategy is important, but our teams don’t act this way.

We often don’t do a strategy, our strategy becomes a series of small enhancements, our strategy becomes whatever we do to win the next deal.

Let’s turn this around! Creating and running a product strategy is our best chance to focus, motivate, and align our teams, it’s our best chance to innovate, it’s our best chance to be bold and go big.

If you are a VP/Director/Head of Product, a product manager, a product marketer, or an engineering leader, the goal of this course is to get you the process and tools you need to successfully create, experiment, and run a product strategy.

We’ll go through five steps:

Defining our goals with a product vision and objectives
Understanding our environment (customers, markets, competition, technology, regulations…) and finding insights to power our strategy
Finding and prioritizing our best strategic options
Experimenting and refining our options to ensure they work in the market
Deciding, acting, and tracking a product strategy

We’ll keep this course very practical (not academic!). In each section, I’ve included tools, examples, and activities to help make product strategy real – and doable.

Product Strategy: Create, Experiment, and Go Big…I hope you’ll join us!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Five excellent product companies (and a question)

Chapter 2: Product strategy: the basics

Lecture 1: Product strategy: the basics

Lecture 2: Product strategy: step-by-step

Lecture 3: Start with why: Product vision and objectives

Lecture 4: Practice activity: Product vision and objectives

Lecture 5: Empowered teams (are we done?)

Chapter 3: Understand our environment (deeply)

Lecture 1: Understand our environment (deeply)

Lecture 2: Customer hopes: Interview our customers

Lecture 3: Customer hopes: Dive into product analytics

Lecture 4: Size our markets

Lecture 5: Analyze our competitive threats

Lecture 6: Know our technology trends, regulations, and more

Lecture 7: Understand us: Our company culture, history, and assets

Lecture 8: Practice Activity: Kids Note

Lecture 9: Rippling and gig worker benefits

Chapter 4: Find our best strategic options

Lecture 1: Blue Radix and autonomous greenhouse technology

Lecture 2: Find our best strategic options

Lecture 3: Structure our options with a strategic options tree

Lecture 4: Detail our options with strategy narratives

Lecture 5: Prioritize our options with a value-effort matrix

Lecture 6: Practice Activity: Strategic options

Lecture 7: Strategic options: Our educated judgment

Chapter 5: Experiment, decide, and act

Lecture 1: Nauto and building consensus

Lecture 2: Experiment and refine

Lecture 3: Cascade our strategic objectives

Lecture 4: Tell a story with strategic roadmaps

Lecture 5: Focus energy with development buckets

Lecture 6: Build consensus and support

Lecture 7: Practice Activity: Build consensus and support

Lecture 8: Experiment, decide, and act section wrap-up

Chapter 6: Course wrap-up

Lecture 1: 7 big themes from the course

Lecture 2: Course wrap-up

Instructors

Todd Birzer
Product management leader

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 10 votes
4 stars: 54 votes
5 stars: 83 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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