Public Relations: Crisis Communications Oil and Gas Industry
Public Relations: Crisis Communications Oil and Gas Industry, available at $54.99, has an average rating of 4.4, with 59 lectures, 1 quizzes, based on 83 reviews, and has 18199 subscribers.
You will learn about Maintaining your reputation during a crisis Looking confident and comfortable during a news conference Framing crisis messages Answering tough questions from reporters Speaking in sound bites Rehearsing for crisis communications events Developing a crisis management plan This course is ideal for individuals who are Oil executives or Gas executives or Energy executives or Crisis Managers or Public Relations Executives or CFOs or CMOs It is particularly useful for Oil executives or Gas executives or Energy executives or Crisis Managers or Public Relations Executives or CFOs or CMOs.
Enroll now: Public Relations: Crisis Communications Oil and Gas Industry
Summary
Title: Public Relations: Crisis Communications Oil and Gas Industry
Price: $54.99
Average Rating: 4.4
Number of Lectures: 59
Number of Quizzes: 1
Number of Published Lectures: 58
Number of Curriculum Items: 60
Number of Published Curriculum Objects: 58
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Maintaining your reputation during a crisis
- Looking confident and comfortable during a news conference
- Framing crisis messages
- Answering tough questions from reporters
- Speaking in sound bites
- Rehearsing for crisis communications events
- Developing a crisis management plan
Who Should Attend
- Oil executives
- Gas executives
- Energy executives
- Crisis Managers
- Public Relations Executives
- CFOs
- CMOs
Target Audiences
- Oil executives
- Gas executives
- Energy executives
- Crisis Managers
- Public Relations Executives
- CFOs
- CMOs
Public Relations: Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!
This course is for oil and gas industry executives who may have to face the media during a Public Relationscrisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a Public Relations crisis.
The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this Public Relations crisis. You can learn from their mistakes.
TJ Walker has conducted media training and Public Relations crisis communications training workshops for oil and gas industry executives from the Middle East to Texas to around the world. He will give you real world examples of exactly what to do and not do during a crisis.
If a disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. “No comment” will be interpreted as the guilt of negligence and environmental lawbreaking. And bad answers will generate headlines around the world, especially if you claim that you “want your life back!”
You can’t control all events surrounding a crisis and you can’t control the media’s questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company’s brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.
A crisis could hit your oil and gas industry or energy operations today or even tonight at Midnight. don’t let another second go by without preparing yourself for the media that might soon surround you.
There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.
Here is what Udemy students say about this course:
“Educative, and I wish all engineers take this course” Obeng Yeboah Paul
”This has been a wonderful and detailed learning experience into the world of crisis communications. Thank you for the detailed structures and planning advice.” Gary Potgieter
This Public Relations course is ideal for anyone searching for more info on the following: public relations – pr – public relation – press release – communications – public relations course – public relations strategy – public relations: media crisis communications – press release writing – media relations. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: crisis management – media training – reputation management – nonverbal communication.
Course Curriculum
Chapter 1: The Crucial Steps in Planning for a Crisis
Lecture 1: Make Your Next Crisis Get Smaller NOW – Public Relations
Chapter 2: How to Have a Convincing Message
Lecture 1: Secrets of a Successful Crisis Message
Lecture 2: A Media Message Answers all Basic Questions – Public Relations
Lecture 3: Instant Answers to Your Crisis Communication Questions
Lecture 4: Media Messages Must be Interesting to Reporters
Lecture 5: Media Messages Must Resonate with Media Audience
Lecture 6: Exciting New Update to this Course
Lecture 7: Your Media Message Needs to Benefit You
Lecture 8: Three is the Perfect Number of Media Messages
Lecture 9: Media Messages using a Venn Diagram
Lecture 10: Have a Positive Media Message – Public Relations
Lecture 11: Add Quantifiable Results to Your Media Message
Lecture 12: What Problem are you solving? Media Message
Chapter 3: Answering Questions and Holding Press Conferences
Lecture 1: How to Answer Questions
Lecture 2: More basics on How to Answer Questions in a Media Interview
Lecture 3: Biggest Blunders to Avoid
Lecture 4: Answer One Question at a Time
Lecture 5: Keep Your Eyes on Your Message Points
Lecture 6: Do Not Repeat Negative Words from a Reporter
Lecture 7: Tell Reporters 'I Don't Know'
Lecture 8: Always Be Moving toward Your Message Points
Lecture 9: Give Brief Answers to Tough Questions
Lecture 10: Aim for All Three Messages In Every Answer
Lecture 11: Re-Write the Reporter's Questions in Media Interviews
Lecture 12: Don't Add One more thing at the End of the Interview
Lecture 13: Don't try to Control the Interview
Lecture 14: Practice Your Crisis Communication Homework Using the TJ Walker AI Clone
Chapter 4: Sound Bites and Quotes
Lecture 1: Oil and Gas Sound Bites
Lecture 2: What is a Sound Bite?
Lecture 3: Sound Bites: Bold Action Words
Lecture 4: Sound Bites: Reporters Love Cliches
Lecture 5: Sound Bites: Emotion
Lecture 6: Sound Bites: Give Specific Examples
Lecture 7: Sound Bites: Absolutes
Lecture 8: Sound Bite Tools: Attacks
Lecture 9: Sound Bite Tools: Humor
Lecture 10: Sound Bite Tools: Rhetorical Questions
Lecture 11: Sound Bite Tools: Analogies
Lecture 12: Sound Bite Tools Pop Culture References
Lecture 13: Three Easiest Sound Bite Tools
Lecture 14: Reflections on Sound Bites
Chapter 5: Final Preparations
Lecture 1: How to Rehearse in 60 Seconds or Less
Lecture 2: Rehearse Your Crisis Communication Homework and Get Instant Feedback
Lecture 3: How to Improve with Criticism
Lecture 4: Conclusion and Final Tips
Lecture 5: One Last Chance to Make This Course Better for Your Permanent Learning Library
Chapter 6: Housekeeping Matters
Lecture 1: Before We Start, Here is the #1 Tip to Improving Your Communication Skills
Lecture 2: Who is TJ Walker?
Lecture 3: Your Questions Will Be Answered Here
Lecture 4: 7 Steps For Getting the Most Out of this Course
Lecture 5: $10,000 Guarantee This Course Will Make You a Better Communicator
Lecture 6: Time to Give TJ a Piece of Your Mind
Lecture 7: If You Like to Learn by Reading
Lecture 8: Update – You Should Get on the TikTok App Now
Lecture 9: The Epic Crisis Communications Disasters of BP
Lecture 10: Lecture from Liaqat Amin Satti
Lecture 11: Here Is How You Can Get your Certificate of Completion for this Course
Lecture 12: Bonus Lecture
Instructors
-
TJ Walker
Success through Communication Skills & Habits -
Media Training Worldwide Digital
A Full-Service Online Training Company
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 7 votes
- 4 stars: 20 votes
- 5 stars: 56 votes
Frequently Asked Questions
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