Recruiting Truck Drivers in Today's Transportation Industry

The transportation market is changing and so must trucker recruiting tactics.

Is your business feeling the effects of the driver shortage? Operating without a full fleet can harm your business. More often than not, an inefficient recruitment funnel is the cause of recruiting struggles. In this ever-evolving digital world, recruiting high quality drivers is a delicate balance between reaching your audience at the right time, and in the right way.

Get a leg up on your competition and learn how to recruit effectively in this comprehensive course.

In this course you’ll learn:

• To create driver personas that can be leveraged and replicated into effective recruiting strategies.

• What successful recruiting conversations sound like. Use your skills to maximize the likelihood of a good hire and increase future driver retention rates.

• To bring consistency in your brand communication to build trust and value. You’ll establish digital and verbal campaigns that send out the right message at the right time.

• To craft a follow-up campaign that will keep your leads engaged throughout the full recruitment process.

As veterans in the transportation industry, we’ve seen how various recruiting methods work through helping our clients build successful campaigns. In this course, we’re recommending only the best methods that have been tested and proven to work time and time again.

What are you waiting for? Dive in and take the first step towards filling your fleet today.

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!