Research Methodologies in Strategy and Product Development
Research Methodologies in Strategy and Product Development, available at $44.99, has an average rating of 4.39, with 27 lectures, based on 41 reviews, and has 6592 subscribers.
You will learn about Introduction to Strategy and Product Development Introduction to Human-Centric Innovation Understanding Actionable insignts Human-centered design thinking Data collection techniques for strategic insights Qualitative research methods in product development Quantitative research approaches for strategy formulation This course is ideal for individuals who are No special requirements. A course for anyone who wants to build career in Strategy and Product Development or Course goals: Equip with knowledge and skills for effective decision making Emphasise human-centric innovation and actionable insights Multidisciplinary approach for innovation and product development or What are Research Methodologies in Strategy and Product Development? Research methodologies in strategy and product development are the structured approaches and tools used to gather, analyze, and interpret information supporting strategic plans and product creation. They ensure that decisions are rooted in evidence and customer needs, rather than assumptions. or Main Focuses of Research Methodologies in Strategy and Product Development Market Research: Understanding the size, trends, competitors, and opportunities within a specific market or industry. Customer Research: Investigating the needs, pain points, behaviors, and preferences of your target audience. Competitor Analysis: Evaluating the strengths, weaknesses, strategies, and market share of competitors. Trend Analysis: Identifying emerging patterns, technologies, or customer preferences that could shape the future. Internal Analysis: Examining a company's strengths, weaknesses, capabilities, and resources to inform strategy. Product Concept Testing: Gathering feedback on proposed product ideas early in the development process. Usability Testing: Assessing how easy and intuitive a product is for users. or Why is Learning Research Methodologies Important for Companies? Reduced Risk: Data-driven decisions significantly minimize the chance of costly mistakes. Customer-Centricity: Aligns strategies and product features directly with validated customer needs, improving satisfaction. Competitive Advantage: Uncovers market gaps, competitor vulnerabilities, and potential areas for differentiation. Innovation: Fosters a culture of experimentation, validating ideas prior to significant investment. Increased ROI: Improved decision-making leads to higher returns on product development and strategic initiatives. or How Can Research Methodologies Support Career Building? Demand: Companies are actively seeking professionals skilled in market, customer, and competitive analysis. Versatility: These skills translate across industries and roles within organizations. Strategic Thinking: You'll develop the ability to see the 'big picture' and make informed recommendations. Data-Driven Approach: Your ideas will be backed by credible evidence, increasing your influence and credibility. Leadership Potential: Those who can understand market trends and customer needs often become highly sought-after for management and executive positions. It is particularly useful for No special requirements. A course for anyone who wants to build career in Strategy and Product Development or Course goals: Equip with knowledge and skills for effective decision making Emphasise human-centric innovation and actionable insights Multidisciplinary approach for innovation and product development or What are Research Methodologies in Strategy and Product Development? Research methodologies in strategy and product development are the structured approaches and tools used to gather, analyze, and interpret information supporting strategic plans and product creation. They ensure that decisions are rooted in evidence and customer needs, rather than assumptions. or Main Focuses of Research Methodologies in Strategy and Product Development Market Research: Understanding the size, trends, competitors, and opportunities within a specific market or industry. Customer Research: Investigating the needs, pain points, behaviors, and preferences of your target audience. Competitor Analysis: Evaluating the strengths, weaknesses, strategies, and market share of competitors. Trend Analysis: Identifying emerging patterns, technologies, or customer preferences that could shape the future. Internal Analysis: Examining a company's strengths, weaknesses, capabilities, and resources to inform strategy. Product Concept Testing: Gathering feedback on proposed product ideas early in the development process. Usability Testing: Assessing how easy and intuitive a product is for users. or Why is Learning Research Methodologies Important for Companies? Reduced Risk: Data-driven decisions significantly minimize the chance of costly mistakes. Customer-Centricity: Aligns strategies and product features directly with validated customer needs, improving satisfaction. Competitive Advantage: Uncovers market gaps, competitor vulnerabilities, and potential areas for differentiation. Innovation: Fosters a culture of experimentation, validating ideas prior to significant investment. Increased ROI: Improved decision-making leads to higher returns on product development and strategic initiatives. or How Can Research Methodologies Support Career Building? Demand: Companies are actively seeking professionals skilled in market, customer, and competitive analysis. Versatility: These skills translate across industries and roles within organizations. Strategic Thinking: You'll develop the ability to see the 'big picture' and make informed recommendations. Data-Driven Approach: Your ideas will be backed by credible evidence, increasing your influence and credibility. Leadership Potential: Those who can understand market trends and customer needs often become highly sought-after for management and executive positions.
Enroll now: Research Methodologies in Strategy and Product Development
Summary
Title: Research Methodologies in Strategy and Product Development
Price: $44.99
Average Rating: 4.39
Number of Lectures: 27
Number of Published Lectures: 27
Number of Curriculum Items: 27
Number of Published Curriculum Objects: 27
Original Price: €24.99
Quality Status: approved
Status: Live
What You Will Learn
- Introduction to Strategy and Product Development
- Introduction to Human-Centric Innovation
- Understanding Actionable insignts
- Human-centered design thinking
- Data collection techniques for strategic insights
- Qualitative research methods in product development
- Quantitative research approaches for strategy formulation
Who Should Attend
- No special requirements. A course for anyone who wants to build career in Strategy and Product Development
- Course goals: Equip with knowledge and skills for effective decision making Emphasise human-centric innovation and actionable insights Multidisciplinary approach for innovation and product development
- What are Research Methodologies in Strategy and Product Development? Research methodologies in strategy and product development are the structured approaches and tools used to gather, analyze, and interpret information supporting strategic plans and product creation. They ensure that decisions are rooted in evidence and customer needs, rather than assumptions.
- Main Focuses of Research Methodologies in Strategy and Product Development Market Research: Understanding the size, trends, competitors, and opportunities within a specific market or industry. Customer Research: Investigating the needs, pain points, behaviors, and preferences of your target audience. Competitor Analysis: Evaluating the strengths, weaknesses, strategies, and market share of competitors. Trend Analysis: Identifying emerging patterns, technologies, or customer preferences that could shape the future. Internal Analysis: Examining a company's strengths, weaknesses, capabilities, and resources to inform strategy. Product Concept Testing: Gathering feedback on proposed product ideas early in the development process. Usability Testing: Assessing how easy and intuitive a product is for users.
- Why is Learning Research Methodologies Important for Companies? Reduced Risk: Data-driven decisions significantly minimize the chance of costly mistakes. Customer-Centricity: Aligns strategies and product features directly with validated customer needs, improving satisfaction. Competitive Advantage: Uncovers market gaps, competitor vulnerabilities, and potential areas for differentiation. Innovation: Fosters a culture of experimentation, validating ideas prior to significant investment. Increased ROI: Improved decision-making leads to higher returns on product development and strategic initiatives.
- How Can Research Methodologies Support Career Building? Demand: Companies are actively seeking professionals skilled in market, customer, and competitive analysis. Versatility: These skills translate across industries and roles within organizations. Strategic Thinking: You'll develop the ability to see the 'big picture' and make informed recommendations. Data-Driven Approach: Your ideas will be backed by credible evidence, increasing your influence and credibility. Leadership Potential: Those who can understand market trends and customer needs often become highly sought-after for management and executive positions.
Target Audiences
- No special requirements. A course for anyone who wants to build career in Strategy and Product Development
- Course goals: Equip with knowledge and skills for effective decision making Emphasise human-centric innovation and actionable insights Multidisciplinary approach for innovation and product development
- What are Research Methodologies in Strategy and Product Development? Research methodologies in strategy and product development are the structured approaches and tools used to gather, analyze, and interpret information supporting strategic plans and product creation. They ensure that decisions are rooted in evidence and customer needs, rather than assumptions.
- Main Focuses of Research Methodologies in Strategy and Product Development Market Research: Understanding the size, trends, competitors, and opportunities within a specific market or industry. Customer Research: Investigating the needs, pain points, behaviors, and preferences of your target audience. Competitor Analysis: Evaluating the strengths, weaknesses, strategies, and market share of competitors. Trend Analysis: Identifying emerging patterns, technologies, or customer preferences that could shape the future. Internal Analysis: Examining a company's strengths, weaknesses, capabilities, and resources to inform strategy. Product Concept Testing: Gathering feedback on proposed product ideas early in the development process. Usability Testing: Assessing how easy and intuitive a product is for users.
- Why is Learning Research Methodologies Important for Companies? Reduced Risk: Data-driven decisions significantly minimize the chance of costly mistakes. Customer-Centricity: Aligns strategies and product features directly with validated customer needs, improving satisfaction. Competitive Advantage: Uncovers market gaps, competitor vulnerabilities, and potential areas for differentiation. Innovation: Fosters a culture of experimentation, validating ideas prior to significant investment. Increased ROI: Improved decision-making leads to higher returns on product development and strategic initiatives.
- How Can Research Methodologies Support Career Building? Demand: Companies are actively seeking professionals skilled in market, customer, and competitive analysis. Versatility: These skills translate across industries and roles within organizations. Strategic Thinking: You'll develop the ability to see the 'big picture' and make informed recommendations. Data-Driven Approach: Your ideas will be backed by credible evidence, increasing your influence and credibility. Leadership Potential: Those who can understand market trends and customer needs often become highly sought-after for management and executive positions.
Welcome to Course: Professional Diploma in Research Methodologies in Strategy and Product Development by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&Dcenter focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTFis present in 208 countries and has been chosen by more than 400 000 students.
Course Author:
Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.
In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.
In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.
Alex Amoroso’s extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.
With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.
Course goals:
Equip with knowledge and skills for effective decision making
Emphasise human-centric innovation and actionable insights
Multidisciplinary approach for innovation and product development
What are Research Methodologies in Strategy and Product Development?
Research methodologies in strategy and product development are the structured approaches and tools used to gather, analyze, and interpret information supporting strategic plans and product creation. They ensure that decisions are rooted in evidence and customer needs, rather than assumptions.
Main Focuses of Research Methodologies in Strategy and Product Development
Market Research: Understanding the size, trends, competitors, and opportunities within a specific market or industry.
Customer Research: Investigating the needs, pain points, behaviors, and preferences of your target audience.
Competitor Analysis: Evaluating the strengths, weaknesses, strategies, and market share of competitors.
Trend Analysis: Identifying emerging patterns, technologies, or customer preferences that could shape the future.
Internal Analysis: Examining a company’s strengths, weaknesses, capabilities, and resources to inform strategy.
Product Concept Testing: Gathering feedback on proposed product ideas early in the development process.
Usability Testing: Assessing how easy and intuitive a product is for users.
Why is Learning Research Methodologies Important for Companies?
Reduced Risk: Data-driven decisions significantly minimize the chance of costly mistakes.
Customer-Centricity: Aligns strategies and product features directly with validated customer needs, improving satisfaction.
Competitive Advantage: Uncovers market gaps, competitor vulnerabilities, and potential areas for differentiation.
Innovation: Fosters a culture of experimentation, validating ideas prior to significant investment.
Increased ROI: Improved decision-making leads to higher returns on product development and strategic initiatives.
How Can Research Methodologies Support Career Building?
Demand: Companies are actively seeking professionals skilled in market, customer, and competitive analysis.
Versatility: These skills translate across industries and roles within organizations.
Strategic Thinking: You’ll develop the ability to see the ‘big picture’ and make informed recommendations.
Data-Driven Approach: Your ideas will be backed by credible evidence, increasing your influence and credibility.
Leadership Potential: Those who can understand market trends and customer needs often become highly sought-after for management and executive positions.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Onboarding to learning process
Lecture 2: Welcome to MTF
Chapter 2: Research Methodologies in Strategy and Product Development
Lecture 1: 1. Introduction to the course
Lecture 2: 2. Introduction to Human-Centric Innovation
Lecture 3: The Essence of Human-Centric Innovation
Lecture 4: 3. Understanding Actionable insignts
Lecture 5: Understanding Actionable Insights
Lecture 6: 4. Human-centered design thinking
Lecture 7: Human-Centered Design Thinking
Lecture 8: 5.Data collection techniques for strategic insights
Lecture 9: Data Collection Techniques for Strategic Insights
Lecture 10: 6. Qualitative research methods in product development
Lecture 11: Qualitative Research Methods in Product Development
Lecture 12: 7. Quantitative research approaches for strategy formulation
Lecture 13: Quantitative Research Approaches for Strategy Formulation
Lecture 14: 8. Analysing customer feedback for strategy refinement
Lecture 15: Analysing Customer Feedback for Strategy Refinement
Lecture 16: 9. Prototyping and iterative testing in product development
Lecture 17: Prototyping and Iterative Testing in Product Development
Lecture 18: 10. Collaborative decision-making in innovation teams
Lecture 19: Collaborative Decision-Making in Innovation Teams
Lecture 20: 11. Translating research findings into actionable strategies
Lecture 21: Translating Research Findings into Actionable Strategies
Lecture 22: 12. Next steps
Chapter 3: Interactive Part, Next Steps and Answers to Questions
Lecture 1: Interactive Part
Lecture 2: Congratulations with course finishing
Lecture 3: Bonus Section: Next Steps
Instructors
-
MTF Institute of Management, Technology and Finance
Institute of Management, Technology and Finance
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 1 votes
- 3 stars: 2 votes
- 4 stars: 17 votes
- 5 stars: 21 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
You may also like
- Top 10 Video Editing Courses to Learn in November 2024
- Top 10 Music Production Courses to Learn in November 2024
- Top 10 Animation Courses to Learn in November 2024
- Top 10 Digital Illustration Courses to Learn in November 2024
- Top 10 Renewable Energy Courses to Learn in November 2024
- Top 10 Sustainable Living Courses to Learn in November 2024
- Top 10 Ethical AI Courses to Learn in November 2024
- Top 10 Cybersecurity Fundamentals Courses to Learn in November 2024
- Top 10 Smart Home Technology Courses to Learn in November 2024
- Top 10 Holistic Health Courses to Learn in November 2024
- Top 10 Nutrition And Diet Planning Courses to Learn in November 2024
- Top 10 Yoga Instruction Courses to Learn in November 2024
- Top 10 Stress Management Courses to Learn in November 2024
- Top 10 Mindfulness Meditation Courses to Learn in November 2024
- Top 10 Life Coaching Courses to Learn in November 2024
- Top 10 Career Development Courses to Learn in November 2024
- Top 10 Relationship Building Courses to Learn in November 2024
- Top 10 Parenting Skills Courses to Learn in November 2024
- Top 10 Home Improvement Courses to Learn in November 2024
- Top 10 Gardening Courses to Learn in November 2024