Retail Growth Hacks: Proven easy-to-implement ways to grow
Retail Growth Hacks: Proven easy-to-implement ways to grow, available at $54.99, has an average rating of 4.65, with 30 lectures, based on 19 reviews, and has 95 subscribers.
You will learn about Learn practical, low-cost, easy-to-implement ways to grow your retail business Learn how to compete with online discounters Learn 'hacks' on how to grow the amount customers spend in your store Learn about trends in retail and the impact of the pandemic This course is ideal for individuals who are People who own or work in retail It is particularly useful for People who own or work in retail.
Enroll now: Retail Growth Hacks: Proven easy-to-implement ways to grow
Summary
Title: Retail Growth Hacks: Proven easy-to-implement ways to grow
Price: $54.99
Average Rating: 4.65
Number of Lectures: 30
Number of Published Lectures: 30
Number of Curriculum Items: 30
Number of Published Curriculum Objects: 30
Original Price: $84.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn practical, low-cost, easy-to-implement ways to grow your retail business
- Learn how to compete with online discounters
- Learn 'hacks' on how to grow the amount customers spend in your store
- Learn about trends in retail and the impact of the pandemic
Who Should Attend
- People who own or work in retail
Target Audiences
- People who own or work in retail
Lockdown has had such a catastrophic impact on retail that many stores have not reopened. But for those who have, and ones that were not affected, it is critical to have a clear growth strategy.
Millions of people bought goods online for the first time and enjoyed the time-saving experience. How does this impact on bricks-and-mortar stores? Add to this the dramatic impact of social media as the main source of news now.
This course offers ways to grow the profits of your retail business in the increasingly challenging trading environment. While some of the ideas are new, some are tried and true, but which now need to be approached with a renewed vigor.
In this course, you will learn:
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The 3-part formula for growing a retail business – being growing customer spend, growing customer numbers, and growing gross margin on the items you sell
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Practical, inexpensive, easy-to-implement ways to grow your store profits
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How it’s the ‘little’ things that can make the biggest difference
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Why having a strong online presence is now critical to all retail (and not expensive to achieve)
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Videos in this course are short and each one can be isolated for use at a staff training session
Who is Paul Watkins? I have owned and franchised a retail group as well as co-founded a retail support group. I have seen the good, bad, and ugly of retail growth efforts, and if one thing stands out, there is never a ‘king hit’ that will double customer numbers. Sustainable growth comes from incremental improvements in the key areas that are easy to control. I have won national awards for marketing and have been a consultant and conference speaker to retail for over three decades.
This course is light on theory and heavy on practical tips and growth tactics. I’d love to see you in the course and hear your feedback.
Course Curriculum
Chapter 1: Introduction and how to use this course
Lecture 1: Introduction and how to use this course
Chapter 2: 1. How has retail changed?
Lecture 1: How has retail changed?
Lecture 2: 2. Can bricks and mortar survive?
Lecture 3: 3. Standing out in the crowd
Lecture 4: Subscription retail
Chapter 3: Section 2: Growing Customer Spend Part 1
Lecture 1: Introduction to growing the customer spend part 1
Lecture 2: How to best layout your store
Lecture 3: The fallacy of the large range
Lecture 4: The 80/20 Rule
Lecture 5: Merchandising on USE
Lecture 6: The importance of shelf location
Lecture 7: Dumping dead stock
Chapter 4: Section 3: Growing Customer Spend Part 2
Lecture 1: Growing Customer Spend Part 2
Lecture 2: Pricing
Lecture 3: Encouraging self selection
Lecture 4: The influence of urgency
Lecture 5: Tell me WHY not WHAT
Lecture 6: Words that sell
Chapter 5: Growing customer numbers Part 1
Lecture 1: Growing customer numbers part 1
Lecture 2: What NOT to do if your customer count is down!
Lecture 3: The 'Perfect Promotion'
Lecture 4: Do loyalty programs work?
Lecture 5: Your greatest asset
Lecture 6: Email is NOT dead
Chapter 6: Growing customer numbers Part 2
Lecture 1: Growing customer numbers part 2
Lecture 2: What is the customer's problem?
Lecture 3: Be the GURU – educate your customers
Lecture 4: The Impromptu seminar
Chapter 7: Improving your Gross Margin on items sold
Lecture 1: Four ways to improve your Gross Margin
Chapter 8: The final video
Lecture 1: Final video
Instructors
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Paul Watkins
Speaker, marketer, writer
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 0 votes
- 4 stars: 5 votes
- 5 stars: 14 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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