Revenue management for the hospitality industry

Revenue management for the hospitality industry, available at $54.99, has an average rating of 4.52, with 35 lectures, based on 411 reviews, and has 1370 subscribers.

You will learn about Identify segements Determine which segments to serve Setting the right price Optimizing revenue Dynamic pricing Differential pricing Making decisions based on the booking curve Identifying time control Identifying duration control Accepting and refusing guests Setting up rate parity How price influences demand How to manipulate price to increase revenue Opaque pricing Prohibitive pricing Displacements costs This course is ideal for individuals who are Hotel managers or Cruise ship managers or Revenue managers or Business owners or Accountants or Sales managers or Marketing managers or B&B owners It is particularly useful for Hotel managers or Cruise ship managers or Revenue managers or Business owners or Accountants or Sales managers or Marketing managers or B&B owners.

Enroll now: Revenue management for the hospitality industry

Summary

Title: Revenue management for the hospitality industry

Price: $54.99

Average Rating: 4.52

Number of Lectures: 35

Number of Published Lectures: 35

Number of Curriculum Items: 35

Number of Published Curriculum Objects: 35

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

Identify segements
Determine which segments to serve
Setting the right price
Optimizing revenue
Dynamic pricing
Differential pricing
Making decisions based on the booking curve
Identifying time control
Identifying duration control
Accepting and refusing guests
Setting up rate parity
How price influences demand
How to manipulate price to increase revenue
Opaque pricing
Prohibitive pricing
Displacements costs

Who Should Attend

Hotel managers
Cruise ship managers
Revenue managers
Business owners
Accountants
Sales managers
Marketing managers
B&B owners

Target Audiences

Hotel managers
Cruise ship managers
Revenue managers
Business owners
Accountants
Sales managers
Marketing managers
B&B owners

This course ‘Revenue management for the hospitality industry’ is based towards students who are somewhat new to the hospitality industry or small business owners who want to learn more about revenue management.

Revenue management is an important strategy to apply to increase or maximize profits. While setting up a revenue system is not an easy task, it is important to have such a system in place. In this course we will discuss some elements and how to incorporate these into a system to increase revenue.

If you have little to no experience when it comes to revenue management this course will help you understand what it is and how a revenue system contributes to your business. In this course we will try to break a complex strategy down into smaller more easy to understand parts, so you can start implementing these in your hotel.

Together we will discuss all the basics of revenue management and go over some of the steps needed to set up a simple system. By the end of this course you will have a solid foundation and basic understandingof; what revenue management is, why it is important to have such a system in place and what elements are involved in performing revenue management.

When you’ve finished this course you’ll understand concepts like, time duration control, price level criteria and factors, how market segmentation plays a big role and more. You’ll be able to calculate displacement costs and set up rate parity for your distribution channels.

Course Curriculum

Chapter 1: Introduction

Lecture 1: The introduction

Chapter 2: Revenue management an introduction

Lecture 1: Revenue management an introduction

Chapter 3: The guests

Lecture 1: Accepting guests part 1

Lecture 2: Accepting guests part 2

Chapter 4: The fundamentals of revenue management

Lecture 1: The fundamentals of revenue management

Lecture 2: Duration and time control

Lecture 3: Price setting

Lecture 4: Tangible and intangible price rules

Chapter 5: The economic fundamentals of revenue management

Lecture 1: The economic fundamentals of revenue management

Lecture 2: Price elasticity

Chapter 6: Processes in revenue management

Lecture 1: Processes in revenue management

Lecture 2: Goals

Lecture 3: Consider this

Lecture 4: Should you implement revenue management

Lecture 5: Interesting formulas

Lecture 6: Strategical and tactical approach

Lecture 7: Average daily rate

Lecture 8: Yield

Lecture 9: Segmentation of the market

Chapter 7: The booking curve

Lecture 1: The booking curve

Lecture 2: Displacement costs

Chapter 8: Pricing

Lecture 1: Pricing

Lecture 2: Dynamic and differential pricing

Lecture 3: Demand for prices

Lecture 4: Rate parity

Lecture 5: Lowest rate guarantee

Lecture 6: Best available rate

Lecture 7: Last room guarantee

Lecture 8: Opaque pricing

Lecture 9: Prohibitive pricing

Lecture 10: Pricing strategies

Chapter 9: Capacity management

Lecture 1: Capacity management

Chapter 10: Distribution channel management

Lecture 1: Distribution channel management

Chapter 11: The conclusion

Lecture 1: The conclusion

Chapter 12: Documents

Lecture 1: Documents

Instructors

Jeroen Offergelt
Teacher business management, nutrition & personal trainer.

Rating Distribution

1 stars: 0 votes
2 stars: 5 votes
3 stars: 43 votes
4 stars: 161 votes
5 stars: 202 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu