Revenue Management & Hotel Marketing in 2022

Revenue Management & Hotel Marketing in 2022, available at $34.99, has an average rating of 3.9, with 28 lectures, based on 108 reviews, and has 364 subscribers.

You will learn about Fundamentals of revenue management Budgeting Hotel online marketing Forecasting Analysing Benchmarketing Pricing Online Hotel Reputation This course is ideal for individuals who are Accomodation industry students or workers It is particularly useful for Accomodation industry students or workers.

Enroll now: Revenue Management & Hotel Marketing in 2022

Summary

Title: Revenue Management & Hotel Marketing in 2022

Price: $34.99

Average Rating: 3.9

Number of Lectures: 28

Number of Published Lectures: 28

Number of Curriculum Items: 28

Number of Published Curriculum Objects: 28

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

Fundamentals of revenue management
Budgeting
Hotel online marketing
Forecasting
Analysing
Benchmarketing
Pricing
Online Hotel Reputation

Who Should Attend

Accomodation industry students or workers

Target Audiences

Accomodation industry students or workers

Revenue Management is a sales technique based on the analysis of the different variables that affect the purchasing decision of a consumer. With effective management of revenue using Yield and Revenue Management you can maximize the sales of a hotel’s rooms and its different services and you can make them as profitable as possible using the most adequate sales channel.

This course is about the:

basisof Revenue Management,
the best tools that need to be applied
it covers the importance of good online marketing
and about how to manage your online reputation.

In this course you will GAIN:

How to set up your pricing strategy
What you have to do to make the hotel visible on the market
How to increase your direct-bookings
How to increase your occupancy rate
How to increase your sales and revenue
How to deal with your accomodation reviews
How to do email marketing
How to set up a Google adwords campaign
How to deal with your reputation
…. and much more

It includes some practical cases and examples. If you want to understand Revenue Management and Hotel Marketing in a concise way through real examples, this is the course for you!

And remember that if you are not conviced when purchasing your course, you have a 30 days reimburse guaranteed!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Connect with me

Chapter 2: Which are the fundamentals of revenue management

Lecture 1: Fundamentals of revenue management

Lecture 2: Why is it used at hotels?

Chapter 3: Analytical tools

Lecture 1: Learn which are the analytical tools used for Revenue management

Lecture 2: Market segmentation

Lecture 3: Measure of revenue

Chapter 4: Applying strategies

Lecture 1: Strategies

Lecture 2: Unlimited demand

Lecture 3: Analysis: revpar, ADR, occupation, pick up…

Chapter 5: The tools

Lecture 1: The budget

Lecture 2: The rate calendar

Lecture 3: The forecast

Lecture 4: Benchmarking or how to spy your competitors

Lecture 5: Exercise of benchmarking

Lecture 6: Pricing

Lecture 7: Exercise of Pricing

Chapter 6: The sales channels

Lecture 1: Managing the sales channels

Lecture 2: The Channel Manager

Lecture 3: How can we generate direct sales through your own website?

Chapter 7: Dumping

Lecture 1: What is dumping?

Chapter 8: Hotel marketing

Lecture 1: How to do Online Marketing for hotels

Lecture 2: How to do Google adwords

Lecture 3: The metasearch marketing technique

Chapter 9: Online reputation

Lecture 1: How to increase your revpar managing your online reputation

Lecture 2: How to manage correctly the online reputation

Lecture 3: Article: How can a bad reputation put down your ADR

Chapter 10: End of the course

Lecture 1: Thank you for completing the course

Instructors

Gemma Hereter
Revenue and Marketing Manager

Rating Distribution

1 stars: 2 votes
2 stars: 5 votes
3 stars: 20 votes
4 stars: 37 votes
5 stars: 44 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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