SaaS Product Management: Become a SaaS PM

SaaS Product Management: Become a SaaS PM, available at $44.99, has an average rating of 4.46, with 138 lectures, 1 quizzes, based on 25 reviews, and has 3982 subscribers.

You will learn about Understand the role and responsibilities of a Product Manager in a SaaS environment. Gain insight into the daily activities of a Product Manager and the dynamics of a product team. Learn the product development process from ideation to launch. Introduction to product strategy and how to develop a compelling product strategy for SaaS applications. Learn to outline problems, identify user personas, and understand customer needs through user interviews. Create product vision statements and vision boards specific to SaaS apps. Apply frameworks like the Product Strategy Stack with a case study on HubSpot. Understand and map out customer empathy maps and user journey maps for better product design. Grasp the concept of Jobs-to-be-Done to focus on customer needs. Estimate market size and define product goals using the OKR framework. Learn to distinguish your product with unique differentiators and success metrics. Apply the AARRR Pirate Metric Framework and identify North Star Metrics for a SaaS app. Breakdown features and create a feature list for SaaS applications. Get hands-on with the Scrum methodology through practical exercises on product roadmap planning and sprint retrospectives. Understand Agile software development principles, Scrum workflows, and how to manage product backlogs in JIRA. Learn product planning, release management, and how to craft effective user stories and tasks. Dive into product analytics for decision-making, including user behavior tracking and product metrics. Master the use of Mixpanel for in-depth product analytics and user cohort analysis. Gain practical skills in Microsoft Excel specific to product management needs, like pivot tables and chart creation. This course is ideal for individuals who are Aspiring Product Managers wanting to break into the SaaS industry. or Current Product Managers looking to deepen their knowledge in SaaS product strategies and analytics. or Software Developers and Designers interested in transitioning to product management roles. or Business Analysts and Marketers seeking to understand product management in a tech environment. or Entrepreneurs and Startup Founders aiming to build successful SaaS products. or Project Managers wanting to adopt Agile and Scrum methodologies in their projects. or Data Analysts and Business Intelligence professionals interested in product analytics. or UX/UI Designers looking to align design practices with product strategy and user needs. or Anyone with a keen interest in learning how digital products are managed from conception through to market success. It is particularly useful for Aspiring Product Managers wanting to break into the SaaS industry. or Current Product Managers looking to deepen their knowledge in SaaS product strategies and analytics. or Software Developers and Designers interested in transitioning to product management roles. or Business Analysts and Marketers seeking to understand product management in a tech environment. or Entrepreneurs and Startup Founders aiming to build successful SaaS products. or Project Managers wanting to adopt Agile and Scrum methodologies in their projects. or Data Analysts and Business Intelligence professionals interested in product analytics. or UX/UI Designers looking to align design practices with product strategy and user needs. or Anyone with a keen interest in learning how digital products are managed from conception through to market success.

Enroll now: SaaS Product Management: Become a SaaS PM

Summary

Title: SaaS Product Management: Become a SaaS PM

Price: $44.99

Average Rating: 4.46

Number of Lectures: 138

Number of Quizzes: 1

Number of Published Lectures: 138

Number of Published Quizzes: 1

Number of Curriculum Items: 140

Number of Published Curriculum Objects: 140

Original Price: $44.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the role and responsibilities of a Product Manager in a SaaS environment.
Gain insight into the daily activities of a Product Manager and the dynamics of a product team.
Learn the product development process from ideation to launch.
Introduction to product strategy and how to develop a compelling product strategy for SaaS applications.
Learn to outline problems, identify user personas, and understand customer needs through user interviews.
Create product vision statements and vision boards specific to SaaS apps.
Apply frameworks like the Product Strategy Stack with a case study on HubSpot.
Understand and map out customer empathy maps and user journey maps for better product design.
Grasp the concept of Jobs-to-be-Done to focus on customer needs.
Estimate market size and define product goals using the OKR framework.
Learn to distinguish your product with unique differentiators and success metrics.
Apply the AARRR Pirate Metric Framework and identify North Star Metrics for a SaaS app.
Breakdown features and create a feature list for SaaS applications.
Get hands-on with the Scrum methodology through practical exercises on product roadmap planning and sprint retrospectives.
Understand Agile software development principles, Scrum workflows, and how to manage product backlogs in JIRA.
Learn product planning, release management, and how to craft effective user stories and tasks.
Dive into product analytics for decision-making, including user behavior tracking and product metrics.
Master the use of Mixpanel for in-depth product analytics and user cohort analysis.
Gain practical skills in Microsoft Excel specific to product management needs, like pivot tables and chart creation.

Who Should Attend

Aspiring Product Managers wanting to break into the SaaS industry.
Current Product Managers looking to deepen their knowledge in SaaS product strategies and analytics.
Software Developers and Designers interested in transitioning to product management roles.
Business Analysts and Marketers seeking to understand product management in a tech environment.
Entrepreneurs and Startup Founders aiming to build successful SaaS products.
Project Managers wanting to adopt Agile and Scrum methodologies in their projects.
Data Analysts and Business Intelligence professionals interested in product analytics.
UX/UI Designers looking to align design practices with product strategy and user needs.
Anyone with a keen interest in learning how digital products are managed from conception through to market success.

Target Audiences

Aspiring Product Managers wanting to break into the SaaS industry.
Current Product Managers looking to deepen their knowledge in SaaS product strategies and analytics.
Software Developers and Designers interested in transitioning to product management roles.
Business Analysts and Marketers seeking to understand product management in a tech environment.
Entrepreneurs and Startup Founders aiming to build successful SaaS products.
Project Managers wanting to adopt Agile and Scrum methodologies in their projects.
Data Analysts and Business Intelligence professionals interested in product analytics.
UX/UI Designers looking to align design practices with product strategy and user needs.
Anyone with a keen interest in learning how digital products are managed from conception through to market success.

Whether you’re on the path to becoming a product manager, already navigating the bustling world of SaaS, or simply intrigued by the nuances of managing cloud-based software products, this course is tailored just for you. It’s brimming with all the critical insights, strategies, and hands-on knowledge you need to excel in the SaaS domain. From understanding the basics of product management to mastering the art of SaaS product strategy, development, and analytics, we’ve got you covered. Prepare to dive deep into the intricacies of SaaS, learning from industry giants like HubSpot, and emerge ready to conquer the SaaS universe with confidence!

What You’ll Learn:

Introduction to Product Management: Kickstart your journey with the fundamentals of product management. Understand what a product is, the role of a product manager, the intricacies of product teams, and get a glimpse into the day-to-day life of a product manager.
Product Strategy Development: Forge a robust product strategy, exploring topics like product strategy stack, crafting a product vision, creating a product vision board, and understanding market size. Leverage exercises to apply concepts such as user persona development, empathy mapping, and jobs-to-be-done framework with a focus on SaaS applications like HubSpot.
Scrum and Agile Methodologies: Gain proficiency in Scrum and Agile methodologies through practical exercises. Learn to create product roadmaps, manage sprints, and conduct retrospective meetings, preparing you to implement agile planning and execution in your projects.
Product Planning and Release Management: Delve into the essentials of product planning and release management. Get acquainted with Scrum methodology, Agile software development, and tools like JIRA for managing product backlogs, crafting user stories, and developing roadmaps.
Product Analytics for Decision Making: Elevate your decision-making skills with product analytics. Learn the distinctions between marketing and product analytics, understand user behavior tracking, and get hands-on with tools like Mixpanel and Google Analytics to measure product value and define success metrics.
Microsoft Excel for Product Managers: Sharpen your analytical skills with Microsoft Excel, mastering pivot tables, VLOOKUP, and chart creation to effectively analyze and present product data.
Technology for Product Managers: Demystify the technological aspects crucial for SaaS product managers. From understanding how the internet works to integrating APIs into your SaaS applications, this module empowers you with the technical know-how essential for the SaaS environment.

Course Structure:

Section 1: Foundations of SaaS Product Management
- Explore the essence of product management, the role and responsibilities of a product manager, and the dynamics of product teams in the SaaS context.
Section 2: Crafting Your SaaS Product Strategy
- Dive into building a comprehensive product strategy with exercises centered around real-world SaaS examples like HubSpot, focusing on user personas, empathy maps, and product vision statements.
Section 3: Agile and Scrum in SaaS
- Practical exercises guide you through the application of Scrum and Agile methodologies to SaaS product management, enhancing your planning and execution skills.
Section 4: Mastering Product Planning and Release Management
- Get to grips with Scrum, Agile development, and using JIRA for effective product planning, backlog management, and release scheduling.
Section 5: Leveraging Analytics in Product Management
- Understand how to apply product analytics for insightful decision-making, using tools and techniques to analyze user behavior and product performance.
Section 6: Excel Proficiency for Product Managers
- Enhance your data analysis and presentation skills with Excel, learning to utilize pivot tables, VLOOKUP, and charts for product data analysis.
Section 7: Technology Essentials for Product Managers
- Equip yourself with the necessary technical knowledge, from the basics of internet operations to developing web apps, crucial for managing SaaS products effectively.

Who This Course Is For:

Aspiring product managers seeking to carve a niche in the SaaS industry.
Experienced product managers aiming to deepen their expertise in SaaS product management.
Professionals transitioning to product management roles from software development, business analysis, UX/UI design, and other tech-related fields.
SaaS entrepreneurs and startup founders looking to develop competitive and innovative SaaS products.
Anyone interested in understanding the intricacies of SaaS product management, product strategy, and agile methodologies.

Enroll Now

By the end of this course, you will possess a deep understanding of SaaS product management, from conceptualizing and strategizing to executing and analyzing SaaS products. Whether you aspire to advance in your product management career or embark on creating your SaaS startup, this course equips you with the knowledge, tools, and confidence needed to succeed. Enroll now and step into the world of SaaS product management with clarity and competence.

Course Curriculum

Chapter 1: Introduction

Lecture 1: What is a Product

Lecture 2: Who is a Product Manager

Lecture 3: What does Product Manager's do

Lecture 4: Product Team

Lecture 5: Day in the Life of a Product Manager

Lecture 6: Product Development Process

Lecture 7: Course Workbook Introduction

Lecture 8: Download and Solve the workbook

Chapter 2: Product Strategy

Lecture 1: Introduction to Product Strategy

Lecture 2: Product Strategy Stack

Lecture 3: Product Strategy Stack – SaaS (Hubspot)

Lecture 4: Excercise 1 Product Charter

Lecture 5: Product Vision

Lecture 6: Product Vision Statement for SaaS App

Lecture 7: Product Vision Board

Lecture 8: Excercise 2 Priduct Vision Board

Lecture 9: What is Product Strategy

Lecture 10: Step 1 Outline the Problem

Lecture 11: User Interview for User Persona for the SaaS App

Lecture 12: Step 2 Identify your User Persona

Lecture 13: User Persona – SaaS (Hubspot)

Lecture 14: Excercise 3 User Persona

Lecture 15: Customer Empathy Map

Lecture 16: Customer Empathy Map – SaaS (Hubspot)

Lecture 17: Excercise 4 Customer Empathy Map

Lecture 18: User Journey Map

Lecture 19: Excercise 5 User Journey Map

Lecture 20: Jobs-to-be-Done

Lecture 21: Jobs-to-be-done Part 2 – SaaS

Lecture 22: Excercise 6 Jobs-to-be-done

Lecture 23: Step 3 Introduction to Market Size

Lecture 24: Estimating the Market Size

Lecture 25: Excercise 7 Market size

Lecture 26: Step 4 Introduction to Product Goal

Lecture 27: Goal Statement for a SaaS App

Lecture 28: OKR (Objective key Results) – SaaS

Lecture 29: Excercise 8 Objective Key Results (OKRs)

Lecture 30: Step 5 Introduction to Product Differentiator

Lecture 31: Product Differentiator in a SaaS App

Lecture 32: Step 6 How to define Success Metrics for the Product

Lecture 33: AARRR Pirate Metric Framework

Lecture 34: North Star Metric for a SaaS App

Lecture 35: Step 7 Feature Breakdown List for a SaaS App

Lecture 36: Excercise 8 Business Model Canvas

Lecture 37: Summarising Product Strategy for SaaS – Hubspot

Lecture 38: Summary of Product Strategy Module

Chapter 3: Building Strong SaaS Foundation

Lecture 1: Introduction to SaaS

Lecture 2: What is SaaS (Software as a Service) ?

Lecture 3: What are the Benefits of SaaS (Software as a Service) ?

Lecture 4: Various Categories of Startup

Lecture 5: Types of SaaS Products and Companies

Lecture 6: Freemium business model in SaaS

Lecture 7: Types of Freemium Business Model

Lecture 8: Subscription Business Model

Lecture 9: Free trial vs Freemium business model

Lecture 10: Pay as You go business Model-Cloud computing SAAS Amazon AWS

Lecture 11: Types of SaaS Pricing

Lecture 12: What is Tiered pricing? | Benefits and Best Practices

Lecture 13: Pay Per User Pricing – Click up and Jira

Lecture 14: Featured based pricing

Chapter 4: Scrum Methdaology

Lecture 1: Excercise 1 GO Product Roadmap

Lecture 2: Excercise 2 Build your Agile Roadmap

Lecture 3: Excercise 3 Brainstorming Session

Lecture 4: Excercise 4 User Story

Lecture 5: Excercise 5 Acceptance Criteria

Lecture 6: Excercise 6 Sprint Roadmap Planning

Lecture 7: Excercise 7 Sprint Retrospective Meeting

Lecture 8: Excercise 8 Setting Product Goal and Sucess Metrics

Lecture 9: Excercise 9 One Metric that Matters (OMTM)

Chapter 5: Product Planning and Release Management

Lecture 1: Introduction to Scrum Methodology and Agile Software Development

Lecture 2: Agile like i am 5

Lecture 3: Agile Software Development

Lecture 4: Agile Manifesto and 12 Principles

Lecture 5: Scrum events, workflows, and artifacts

Lecture 6: Introduction to Product Roadmap and Delivery

Lecture 7: Life of a Product manager

Lecture 8: Product Roadmap in JIRA

Lecture 9: Backlog in JIRA

Lecture 10: Brainstorming Sesssion for Agile Team

Lecture 11: Sprint in JIRA

Lecture 12: Retrospective Meeting

Chapter 6: Product Analytics for Decision Making

Lecture 1: Introduction

Lecture 2: Introduction to User behavior tracking

Lecture 3: Marketing Analytics Vs Product Analytics

Lecture 4: Introduction to Product Analytics

Lecture 5: Introduction to Mixpanel

Lecture 6: How to do Measure Product Value

Lecture 7: Assignment

Lecture 8: Types of Users and User cohorts

Lecture 9: Value moment

Lecture 10: Types of Users

Lecture 11: What is Value exchange

Lecture 12: Product Metrics Masterclass

Lecture 13: Product Metrics and User Journey

Instructors

Navdeep Yadav
Product Manager | MBA |

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3 stars: 2 votes
4 stars: 10 votes
5 stars: 13 votes

Frequently Asked Questions

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