Science of Product: Understanding the Problem and Users

Science of Product: Understanding the Problem and Users, available at $44.99, has an average rating of 5, with 9 lectures, based on 1 reviews, and has 1 subscribers.

You will learn about The strategy, framework, and tactics for discovering the most important problems to solve for your customers Step by step processes for user centric product research and discovery How to correctly interview users/customers and extract impartial insights How to identify the most important needs of your (future) users How to work with your team to identify the most important problems to solve from a sea of feedback Framing the most important problems so that you can start solving them efficiently This course is ideal for individuals who are First time founders that are looking for ways to identify problem areas for their potential customers. or New and experienced Product Managers that want a deep dive into the correct way to understand users. or Executives that want to level up their skills for identifying problems worth solving. It is particularly useful for First time founders that are looking for ways to identify problem areas for their potential customers. or New and experienced Product Managers that want a deep dive into the correct way to understand users. or Executives that want to level up their skills for identifying problems worth solving.

Enroll now: Science of Product: Understanding the Problem and Users

Summary

Title: Science of Product: Understanding the Problem and Users

Price: $44.99

Average Rating: 5

Number of Lectures: 9

Number of Published Lectures: 9

Number of Curriculum Items: 9

Number of Published Curriculum Objects: 9

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

The strategy, framework, and tactics for discovering the most important problems to solve for your customers
Step by step processes for user centric product research and discovery
How to correctly interview users/customers and extract impartial insights
How to identify the most important needs of your (future) users
How to work with your team to identify the most important problems to solve from a sea of feedback
Framing the most important problems so that you can start solving them efficiently

Who Should Attend

First time founders that are looking for ways to identify problem areas for their potential customers.
New and experienced Product Managers that want a deep dive into the correct way to understand users.
Executives that want to level up their skills for identifying problems worth solving.

Target Audiences

First time founders that are looking for ways to identify problem areas for their potential customers.
New and experienced Product Managers that want a deep dive into the correct way to understand users.
Executives that want to level up their skills for identifying problems worth solving.

It doesn’t matter if you’re working for a small business, an NGO, as a product manager at a tech company, or if you’re a seasoned entrepreneur. Understanding the most important problem to solve is critical in every function and is an absolute superpower.

Identifying the most important problem to solve is the basis of every successful project, product or company. In this course you will learn the correct way to speak to your customers (even if you don’t have any yet) and how to identify their most pressing problems and needs through a sea of noise. The strategies, frameworks, and tactics in this course are used by the leading tech companies and entrepreneurs in the world and can be applied to almost any scenario from starting a company to operational improvements or entering new markets.

Strong leaders can clearly and succinctly express which problems they are solving and why they are solving them. This course will teach you the most essential methods to master this skill. We include a comprehensive example which takes you end to end and also include templates to make it easier to apply these in real life.

You will learn how to:

Find customers to interview
Conduct interviews in the correct manner
Organize and structure your interview for later analysis
Extract insights from your conversations
Identify specific problem areas from feedback
Map the comprehensive problem space
Identify the most pressing problems
Decide which problems are worth solving
Align on which problems to solve

Course Curriculum

Chapter 1: Principles: Understand, Identify, Execute

Lecture 1: Understand, Identify, Execute: A Framework for Problem Solving

Chapter 2: Understanding Your Customer

Lecture 1: Lecture 2: Customer Interviews

Lecture 2: Customer Interviews – Tactics

Lecture 3: User Surveys

Chapter 3: Getting Clarity

Lecture 1: Affinity Mapping

Lecture 2: Jobs To Be Done

Chapter 4: What's the Problem?

Lecture 1: Creating a Powerful Problem Statement

Chapter 5: Conclusion

Lecture 1: Opportunity Trees

Lecture 2: Wrap Up & Next Steps

Instructors

Brian Ku
Problem Solver, 10+ Years in Product
Julian Osterwalder
Product Management for ML/Data Science

Rating Distribution

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5 stars: 1 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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