Segmentation for Management Consultants & Business Analysts

Segmentation for Management Consultants & Business Analysts, available at $74.99, has an average rating of 4.55, with 88 lectures, based on 100 reviews, and has 1634 subscribers.

You will learn about What segmentation techniques you can use When to use a specific segmentation technique? Crucial Excel formulas you will need to do segmentation How to do simple segmentations in Excel using internal or external data How the B2B segmentation differs from B2C segmentation How to use the Jobs-to-Be-Done framework How to segment the market using external data This course is ideal for individuals who are Management Consultants or Business Analysts or Startup Founders or Managers or Investment Analysts or Analysts working in Sales or Marketing Department It is particularly useful for Management Consultants or Business Analysts or Startup Founders or Managers or Investment Analysts or Analysts working in Sales or Marketing Department.

Enroll now: Segmentation for Management Consultants & Business Analysts

Summary

Title: Segmentation for Management Consultants & Business Analysts

Price: $74.99

Average Rating: 4.55

Number of Lectures: 88

Number of Published Lectures: 88

Number of Curriculum Items: 88

Number of Published Curriculum Objects: 88

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

What segmentation techniques you can use
When to use a specific segmentation technique?
Crucial Excel formulas you will need to do segmentation
How to do simple segmentations in Excel using internal or external data
How the B2B segmentation differs from B2C segmentation
How to use the Jobs-to-Be-Done framework
How to segment the market using external data

Who Should Attend

Management Consultants
Business Analysts
Startup Founders
Managers
Investment Analysts
Analysts working in Sales or Marketing Department

Target Audiences

Management Consultants
Business Analysts
Startup Founders
Managers
Investment Analysts
Analysts working in Sales or Marketing Department

What is the aim of this course?

If you are participating in a consulting project devoted to Sales & Marketing or Strategy most likely you will have to either do segmentation or analyze existing segments of customers. You will try to achieve it on the basis of internal data, market research, and other external data. This course will teach how to rapidly and efficiently segment customers and analyze existing segments during consulting projects.

In the course you will learn the following things:

How you can segment customers?
When to use a specific segmentation technique?
Crucial Excel formulas you will need to do segmentation
How to do simple segmentations in Excel using internal or external data
How the B2B segmentation differs from B2C segmentation

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work.

Why have I decided to create this course?

During many projects, you will have to segment customers to be able to do more advanced analyses. This will be especially true during strategic projects and projects devoted to marketing or sales. Some consulting firms, don’t give you the full toolbox that you need to do simple segmentations during consulting projects. This may lead to huge frustration during consulting projects and a lot of inefficiencies.

Therefore, I have decided to create this course to help students understand or refresh the segmentation techniques they may need during consulting projects. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during consulting projects. You will master how to analyze data and draw conclusions from the analyses.

To sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of segmentation. That is why, I highly recommend this course to Management Consultants or Business Analysts, especially those that want to specialize in strategy, sales, and marketing. The course will help you become an expert in segmentation on the level of McKinsey, BCG, Bain, and other top consulting firms.

In what way will you benefit from this course?

The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand, and analyze businesses. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn:

How you can segment customers?
When to use a specific segmentation technique?
Crucial Excel formulas you will need to do segmentation
How to do simple segmentations in Excel using internal or external data
How the B2B segmentation differs from B2C segmentation

You can also ask me any question either through the discussion field or by messaging me directly.

How the course is organized?

The course is divided currently into the following sections:

Introduction.We begin with a little introduction to the course as well as some general info on how the course is organized
Essential Concepts in B2C Segmentation. Segmentation is vital for every business. It helps you make decisions on strategy, products, and branding. In this section, we will have a look at essential methods used to segment the B2C market.
Essential Concepts in B2B Segmentation.In this brief section, we are going to explore some methods of segmentation that can be used in B2B markets.
Essential Excel for Segmentation.One of the most often used tools for segmentation is Excel. In this section, I will show you the essential formulas that will help you segment customers and analyze them.
Segmentation Case Studies.In this section, we will look at more case studies that will be devoted to segmentation.
Segmentation using external data.In some cases, you have no access to internal data, and you have to attempt to segment customers just by looking at external data. Let’s have a look at how it can be done in practice.
Segmentation for Restaurants.Let’s now have a look at segmentation for restaurants. We will also talk about things that you should do before you start the segmentation.
Jobs to be done framework.The Jobs to Be Done concept is a great tool to find a way to improve your business or create a new business. That’s why we will discuss it in this section

You will be able also to download many additional resources

Useful frameworks and techniques
Analyses shown in the course
Additional resources
Links to additional presentations, articles, and movies
Links to books worth reading

At the end of my course, students will be able to…

What segmentation techniques you can use
When to use a specific segmentation technique?
Crucial Excel formulas you will need to do segmentation
How to do simple segmentations in Excel using internal or external data
How the B2B segmentation differs from B2C segmentation
How to use the Jobs-to-Be-Done framework
How to segment the market using external data

Who should take this course? Who should not?

Management Consultants
Business Analysts
Startup Founders
Managers
Investment Analysts
Analysts working in Sales or Marketing Department

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: A little bit about me

Lecture 3: How the course is organized

Lecture 4: How to deal with Blurry image

Lecture 5: How to reach additional resources

Chapter 2: Essential Concepts in B2C Segmentation

Lecture 1: Essential Concepts in B2C Segmentation – Introduction

Lecture 2: Why we want to segment?

Lecture 3: Process of segmentation

Lecture 4: Methods for segmentation

Lecture 5: Geographic segmentation

Lecture 6: Geographic segmentation for convenience stores – Case Introduction

Lecture 7: Geographic segmentation for convenience stores – Data Available

Lecture 8: Geographic segmentation for convenience stores – Solution

Lecture 9: Demographic segmentation – Introduction

Lecture 10: Demographic segmentation – When we will use it

Lecture 11: Demographic segmentation for Fashion – Case Introduction

Lecture 12: Demographic segmentation for Fashion – Data Available

Lecture 13: Demographic segmentation for Fashion – Customer Value

Lecture 14: Demographic segmentation for Fashion – Segment Value and Charts

Lecture 15: Behavioral segmentation

Lecture 16: Behavioral segmentation for Multichannel – Case Introduction

Lecture 17: Behavioral segmentation for Multichannel – Data Available

Lecture 18: Behavioral segmentation for Multichannel – Customer Value

Lecture 19: Behavioral segmentation for Multichannel – Segment Value and Charts

Lecture 20: Psychographic segmentation

Lecture 21: Segmentation vs Targeting

Lecture 22: Targeting vs Products

Lecture 23: Sources of data for segmentation

Chapter 3: Essential Concepts in B2B Segmentation

Lecture 1: Essential Concepts in B2B Segmentation – Introduction

Lecture 2: Most often used Segmentation Methods in B2B

Lecture 3: How to segment if you have many Business Units

Chapter 4: Essential Excel for Segmentation

Lecture 1: Essential Excel for Segmentation – Introduction

Lecture 2: VLOOKUP – Introduction

Lecture 3: VLOOKUP with approximate match – Introduction

Lecture 4: What you can use the VLOOKUP for?

Lecture 5: Basic VLOOKUP usage

Lecture 6: Some comments on basic VLOOKUP

Lecture 7: How to assign categories using VLOOKUP?

Lecture 8: How to use HLOOKUP?

Lecture 9: The logic of MATCH function

Lecture 10: How to assign categories based on 2 criteria using VLOOKUP and MATCH function?

Lecture 11: How to assign categories based on 2 criteria using HLOOKUP and VLOOKUP function

Lecture 12: How to assign categories using SUMIFS function – Basic Usage

Lecture 13: Assigning customers to segments – Case Introduction

Lecture 14: Assigning customers to segments – Data Available

Lecture 15: Assigning customers to segments – Solution

Lecture 16: Pivot tables – Introduction

Lecture 17: How to use Pivot Tables?

Lecture 18: How to use Pivot Charts?

Lecture 19: How to combine Pivot Tables with regular calculations?

Lecture 20: How to use slicers?

Lecture 21: How to replace Pivot Tables with SUMIFS and COUNTIFS

Lecture 22: Going from general to specific with pivots

Chapter 5: Segmentation Case Studies

Lecture 1: Segmentation Case Studies – Introduction

Lecture 2: Analysis of segments in commodity – Case Introduction

Lecture 3: Analysis of segments in commodity – Data Available

Lecture 4: Analysis of segments in commodity – Solution

Lecture 5: Analysis of receipts – Case Introduction

Lecture 6: Analysis of receipts – Data Available

Lecture 7: Analysis of receipts – How to count unique transactions

Lecture 8: Analysis of receipts – Segment Analysis

Lecture 9: Analysis of receipts – Receipts Analysis

Chapter 6: Segmentation using external data

Lecture 1: Segmentation using external data – Introduction

Lecture 2: Online Storechecks – Introduction

Lecture 3: Online store-checks – What information you gather

Lecture 4: Online Storechecks – Cosmetics – Case Introduction

Lecture 5: Online Storechecks – Cosmetics – Available Data

Lecture 6: Online Storechecks – Cosmetics – Analysis by Brands

Lecture 7: Online Storechecks – Cosmetics – Analysis by Applications

Lecture 8: Online Storechecks – Cosmetics – Analysis by Size & Customer Group

Lecture 9: Using Customer reviews – Introduction

Lecture 10: Using customer reviews – Source

Lecture 11: Using Customer reviews – Capterra Example

Lecture 12: Using Customer reviews – Case Introduction

Lecture 13: Using Customer reviews – Available Data

Lecture 14: Using Customer reviews – Analysis by Industry & Size of Firm

Lecture 15: Using Customer reviews – Customer Segment Size

Lecture 16: Sites for comparing products – Introduction

Lecture 17: Sites for comparing products – GetApp Example

Chapter 7: Jobs to be done framework

Lecture 1: Why should you know Jobs to be done framework

Lecture 2: Jobs to be done framework – Introduction

Lecture 3: Jobs To Be Done – Definition

Lecture 4: Jobs to be done – Examples

Lecture 5: Jobs to Be Done – How to use it to improve an existing product

Lecture 6: Jobs to Be Done – How to use it to create a new product

Lecture 7: Jobs to Be Done – How to find them

Lecture 8: Who is your competitor?

Chapter 8: Conclusions

Lecture 1: Bonus Lecture

Instructors

Asen Gyczew
Expert in performance improvement, turnaround and startups

Rating Distribution

1 stars: 0 votes
2 stars: 5 votes
3 stars: 8 votes
4 stars: 29 votes
5 stars: 58 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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