“Selling Luxury Masterclass”
“Selling Luxury Masterclass”, available at $27.99, has an average rating of 4, with 23 lectures, based on 32 reviews, and has 99 subscribers.
You will learn about • How to understand the universe of luxury; • How to adopt the attitude and behaviour that deliver the values of luxury in customer relationships; • How to build a luxury brand; • Who is the luxury consumer; • The luxury selling ceremony; • Luxury brand management; • How to discover and feel the importance of personal dimensions in each of the experiences offered to customers; • How to improve the quality of services – assess, guide and improve everyday; • You will be able to focus on the human and aesthetic dimensions, the pillars of excellence in customer relationship; • How to place a luxury brand on the market; This course is ideal for individuals who are “Selling Luxury Masterclass” addresses to those who want to be involved in the luxury industry, as well as to those already active in the field – discussing and approaching topics that are essential to better understand luxury. or The main purpose of this masterclass is not only to inform, but also to educate the market regarding luxury industry. Lack of knowledge and experience is still a sensitive point when it comes to exclusive services and personalized approaches. Therefore, this is an opportunity to take the first step towards providing a necessary methodology for knowledge, which will lead to a better performance in the field. or Students or Business leaders or Marketing It is particularly useful for “Selling Luxury Masterclass” addresses to those who want to be involved in the luxury industry, as well as to those already active in the field – discussing and approaching topics that are essential to better understand luxury. or The main purpose of this masterclass is not only to inform, but also to educate the market regarding luxury industry. Lack of knowledge and experience is still a sensitive point when it comes to exclusive services and personalized approaches. Therefore, this is an opportunity to take the first step towards providing a necessary methodology for knowledge, which will lead to a better performance in the field. or Students or Business leaders or Marketing.
Enroll now: “Selling Luxury Masterclass”
Summary
Title: “Selling Luxury Masterclass”
Price: $27.99
Average Rating: 4
Number of Lectures: 23
Number of Published Lectures: 23
Number of Curriculum Items: 23
Number of Published Curriculum Objects: 23
Original Price: £29.99
Quality Status: approved
Status: Live
What You Will Learn
- • How to understand the universe of luxury;
- • How to adopt the attitude and behaviour that deliver the values of luxury in customer relationships;
- • How to build a luxury brand;
- • Who is the luxury consumer;
- • The luxury selling ceremony;
- • Luxury brand management;
- • How to discover and feel the importance of personal dimensions in each of the experiences offered to customers;
- • How to improve the quality of services – assess, guide and improve everyday;
- • You will be able to focus on the human and aesthetic dimensions, the pillars of excellence in customer relationship;
- • How to place a luxury brand on the market;
Who Should Attend
- “Selling Luxury Masterclass” addresses to those who want to be involved in the luxury industry, as well as to those already active in the field – discussing and approaching topics that are essential to better understand luxury.
- The main purpose of this masterclass is not only to inform, but also to educate the market regarding luxury industry. Lack of knowledge and experience is still a sensitive point when it comes to exclusive services and personalized approaches. Therefore, this is an opportunity to take the first step towards providing a necessary methodology for knowledge, which will lead to a better performance in the field.
- Students
- Business leaders
- Marketing
Target Audiences
- “Selling Luxury Masterclass” addresses to those who want to be involved in the luxury industry, as well as to those already active in the field – discussing and approaching topics that are essential to better understand luxury.
- The main purpose of this masterclass is not only to inform, but also to educate the market regarding luxury industry. Lack of knowledge and experience is still a sensitive point when it comes to exclusive services and personalized approaches. Therefore, this is an opportunity to take the first step towards providing a necessary methodology for knowledge, which will lead to a better performance in the field.
- Students
- Business leaders
- Marketing
“Selling Luxury Masterclass” is an interactive luxury session that focuses on the transfer of knowledge through exchange of experience. The workshop is structured in five sessions, focused on case studies, examples of good practice and analysis, thus giving participants the opportunity to adapt content to their specific problems and concerns, increasing the usefulness and relevance of each interaction.
“Selling Luxury Masterclass” presents a step-by-step approach to explore the universe of luxury, leading to a better understanding of the luxury product and discovering the luxury consumer. Combining demonstrations and interactive sessions, “Selling Luxury Masterclass” will teach you how to build a luxury brand and how to develop customer relationships in luxury retail, thus giving the experience of a luxury brand.
Course Curriculum
Chapter 1: The Universe of Luxury
Lecture 1: The Universe of Luxury
Lecture 2: The Future of luxury – Trends to Stay Ahead in 2020
Lecture 3: Top luxury books to read
Lecture 4: Trends that will shape the future of luxury
Chapter 2: The Paradoxes of Luxury
Lecture 1: The Paradoxes of Luxury
Chapter 3: The Luxury Consumer
Lecture 1: The Luxury Consumer
Lecture 2: The New Luxury Consumer? Think: Multiple Consumers
Chapter 4: The Luxury Sectors
Lecture 1: The Luxury Sectors
Lecture 2: The fashion industry in 2020: Ten top themes from The State of Fashion
Lecture 3: 10 Most Luxurious Jewelry Brands In The World
Lecture 4: Challenges and opportunities in the luxury watch industry
Lecture 5: The jewellery Symbols
Lecture 6: Cartier Symbol – The Panther
Lecture 7: Chopard Symbol – Happy Diamonds
Lecture 8: Piaget Symbol – The Rose
Lecture 9: Chanel Symbol – The Camellia
Lecture 10: Bvlgary – The Snake
Chapter 5: Luxury Communication
Lecture 1: Luxury Communication
Lecture 2: High End Consumer Market: 5 Luxury Marketing Strategies For Exclusivity
Lecture 3: 10 Marketing Strategies For Luxury Brands That Deliver Results
Chapter 6: Luxury Retail
Lecture 1: Luxury Retail
Lecture 2: 50 Best Luxury Retail Stores
Lecture 3: The Future of Luxury: Trends to Stay Ahead in 2020
Instructors
-
Tatiana Balaban
Luxury Brand Management Specialist
Rating Distribution
- 1 stars: 3 votes
- 2 stars: 1 votes
- 3 stars: 4 votes
- 4 stars: 10 votes
- 5 stars: 14 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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