Selling on Amazon Complete Course: FBA, FBM, Sponsored Ads

Selling on Amazon Complete Course: FBA, FBM, Sponsored Ads, available at $44.99, has an average rating of 4.52, with 75 lectures, 5 quizzes, based on 668 reviews, and has 79971 subscribers.

You will learn about How to use the Amazon platform to build a successful international ecommerce business. Understand different fulfilment options available & choose the right one for your business including Fulfilled by Merchant (FBM) and Fulfilled by Amazon (FBA). How to register your brand for Brand Registry. Understanding how Amazon search works and how to optimise your listings. Learn how to create listings what convert quickly and efficiently. Research the best keywords for your product to drive sales. Optimising pricing and winning the Buy Box. Create your first FBA shipment from start to finish. Manage your orders and deal with customers. Keep on top of seller performance metrics such as Order Defect Rate. Understand how to use Amazon's Sponsored product programme. Boost your business sales through Amazon business. How to use Amazon to reach customer across the world. This course is ideal for individuals who are This course is suitable people who are new to Amazon, but will also be of interest to existing sellers who are looking to improve their sales. or This course includes downloadable guides which are a great reference for sellers of all abilities. It is particularly useful for This course is suitable people who are new to Amazon, but will also be of interest to existing sellers who are looking to improve their sales. or This course includes downloadable guides which are a great reference for sellers of all abilities.

Enroll now: Selling on Amazon Complete Course: FBA, FBM, Sponsored Ads

Summary

Title: Selling on Amazon Complete Course: FBA, FBM, Sponsored Ads

Price: $44.99

Average Rating: 4.52

Number of Lectures: 75

Number of Quizzes: 5

Number of Published Lectures: 75

Number of Published Quizzes: 5

Number of Curriculum Items: 93

Number of Published Curriculum Objects: 93

Number of Practice Tests: 1

Number of Published Practice Tests: 1

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

How to use the Amazon platform to build a successful international ecommerce business.
Understand different fulfilment options available & choose the right one for your business including Fulfilled by Merchant (FBM) and Fulfilled by Amazon (FBA).
How to register your brand for Brand Registry.
Understanding how Amazon search works and how to optimise your listings.
Learn how to create listings what convert quickly and efficiently.
Research the best keywords for your product to drive sales.
Optimising pricing and winning the Buy Box.
Create your first FBA shipment from start to finish.
Manage your orders and deal with customers.
Keep on top of seller performance metrics such as Order Defect Rate.
Understand how to use Amazon's Sponsored product programme.
Boost your business sales through Amazon business.
How to use Amazon to reach customer across the world.

Who Should Attend

This course is suitable people who are new to Amazon, but will also be of interest to existing sellers who are looking to improve their sales.
This course includes downloadable guides which are a great reference for sellers of all abilities.

Target Audiences

This course is suitable people who are new to Amazon, but will also be of interest to existing sellers who are looking to improve their sales.
This course includes downloadable guides which are a great reference for sellers of all abilities.

Learn how to make the most of selling on Amazon – the world’s largest online marketplace and an unparalleled opportunity for entrepreneurs.

Start an Amazon business and boost your income, or escape the 9-to-5! Youdon’t need any prior knowledge of Amazon or any technical skills – if you can use a web browser, you are good to go!!

This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an Amazon business that sells over $ 3 million/year. Trevor Ginn has over 10 years of experience selling on Amazon. He will show you how to:

Open an Amazon account
Create optimised Amazon listings which convert
Get to the top of Amazon search results (Amazon SEO)
Set up Fulfilled by Amazon (FBA) and create your first shipment
Manage orders
Monitor your performance metrics
Run a successful Amazon sponsored product (PPC) campaign
Expand internationally

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

If you are an Amazon newbie looking to take your first step to financial independence or an experienced Amazon seller looking to improve your sales, this course is for you. You will learn about selling on Amazon from start to finish. The course comprises 17 detailed sections, each of which tackles an aspect of the Amazon selling platform. In the end you will be able to:

Create new products with keyword-rich content.
Optimise your products for performance in Amazon search
Advertise products using Amazon Sponsored Products
Replenish inventory by shipping to an Amazon fulfilment centre
Manage customers and orders and maintain a great feedback score

This course distils the instructor’s enormous experience of Amazon and selling online into 70+ digestible lessons. He is always happy to answer emailed questions and loves hearing from students.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to the Course

Lecture 2: Roadmap for Starting an Amazon Business

Chapter 2: Starting your Amazon Business

Lecture 1: Branding for your Amazon Business

Lecture 2: Researching Products to Sell on Amazon

Lecture 3: Amazon Account levels – Standard or Professional

Lecture 4: Amazon Referral Fee

Lecture 5: Combined North American and EU accounts + single sign on

Lecture 6: Account opening requirements

Chapter 3: Fulfilment options – FBA, FBM or SFP

Lecture 1: FBM – Benefits and drawbacks

Lecture 2: FBA – Benefits and drawbacks

Lecture 3: Seller Fulfilled Prime (SFP) – Benefits and drawback

Lecture 4: Choosing the right Fulfilment option

Chapter 4: Amazon's Product Catalogue and the Product Listing Page

Lecture 1: Amazon's catalogue system

Lecture 2: Anatomy of the Amazon product detail page

Lecture 3: How Amazon combined product details from different sellers

Lecture 4: How to create product listings by catalogue matching

Chapter 5: Amazon Search

Lecture 1: What is Amazon Search

Lecture 2: Ranking Factors

Lecture 3: How Amazon indexes content

Lecture 4: Improving performance

Chapter 6: Keyword Research and Optimising Listing Content

Lecture 1: Researching Keywords – Introduction

Lecture 2: Researching Keyword using Helium 10

Lecture 3: Optimising product listings content

Chapter 7: Creating product individually and via flat files

Lecture 1: Creating products on Amazon via product entry form

Lecture 2: Downloading the right feed file

Lecture 3: Price and quantity file (& inventory loader)

Lecture 4: Category specific flat files

Lecture 5: Creating Variations

Lecture 6: Fixing errors – drafts and selling applications

Chapter 8: Pricing

Lecture 1: The Buy Box

Lecture 2: Dynamic pricing

Lecture 3: Pricing Health, Fix Pricing Errors & Fee Discount

Chapter 9: Fulfilled by Merchant (FBM) Shipping Options and Settings

Lecture 1: FBM shipping options

Lecture 2: Shipping templates

Lecture 3: Listing level shipping settings

Lecture 4: Seller Fulfilled Prime (SFP)

Chapter 10: Fulfilled By Amazon

Lecture 1: Benefits of FBA

Lecture 2: FBA setup

Lecture 3: FBA Fees

Lecture 4: FBA Fee Reporting

Lecture 5: FBA inventory creation

Lecture 6: Send/Replenish FBA inventory

Lecture 7: Inventory Planning

Chapter 11: Reporting

Lecture 1: Payment Reports

Lecture 2: Selling Coach

Lecture 3: Business Reports

Chapter 12: Managing Orders

Lecture 1: Order Management

Lecture 2: Managing Returns

Lecture 3: Customer messages

Chapter 13: Seller Performance

Lecture 1: Amazon Seller Feedback

Lecture 2: A-Z claims

Lecture 3: Order Defect Rate

Lecture 4: Other performance Measures

Chapter 14: Amazon for Business

Lecture 1: Amazon Business Programme overview

Chapter 15: Growing your sales

Lecture 1: Deals

Lecture 2: Vouchers

Lecture 3: Promotions

Chapter 16: Amazon Sponsored Products

Lecture 1: Amazon Sponsored Product and Sponsored Brands

Lecture 2: Ad objective and measurements

Lecture 3: Targeting and keyword matching types

Lecture 4: Amazon Sponsored Product Ads

Lecture 5: Amazon Sponsored Brands Ads

Lecture 6: Organising campaigns

Lecture 7: Reporting

Lecture 8: Optimising campaigns

Chapter 17: Your Brand on Amazon

Lecture 1: Registering a brand with Amazon Brand Registry

Lecture 2: Brand Registry features

Lecture 3: Branded Storefronts

Instructors

Trevor Ginn
Ecommerce: Amazon, Digital Marketing, eBay, Shopify & more

Rating Distribution

1 stars: 13 votes
2 stars: 17 votes
3 stars: 81 votes
4 stars: 187 votes
5 stars: 370 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu