Service Marketing for Business Administration
Service Marketing for Business Administration, available at $19.99, has an average rating of 4.33, with 20 lectures, based on 6 reviews, and has 30 subscribers.
You will learn about What Are Services and Why Study Services? Growth Of Service In Indian Economy 4 Understanding Customer Expectations Perception Through Marketing Research Service Marketing Mix Service Differentiation Service Marketing Process Service Marketing – Pricing Strategy New Service Development Market Segmentation Case Study – Hotel Industry Difference Between Goods And Services Marketing Customer Behavior In Services Consumer Perception Of Services Case Study – Southwest Airlines Case Study – Mumbai Dabbawalas Buying Decision Process Branding Services Bases for Segmenting Customers What is Service Quality? This course is ideal for individuals who are Managers or BBA Students or MBA Students or Professionals It is particularly useful for Managers or BBA Students or MBA Students or Professionals.
Enroll now: Service Marketing for Business Administration
Summary
Title: Service Marketing for Business Administration
Price: $19.99
Average Rating: 4.33
Number of Lectures: 20
Number of Published Lectures: 20
Number of Curriculum Items: 20
Number of Published Curriculum Objects: 20
Original Price: $24.99
Quality Status: approved
Status: Live
What You Will Learn
- What Are Services and Why Study Services?
- Growth Of Service In Indian Economy
- 4 Understanding Customer Expectations
- Perception Through Marketing Research
- Service Marketing Mix
- Service Differentiation
- Service Marketing Process
- Service Marketing – Pricing Strategy
- New Service Development
- Market Segmentation
- Case Study – Hotel Industry
- Difference Between Goods And Services Marketing
- Customer Behavior In Services
- Consumer Perception Of Services
- Case Study – Southwest Airlines
- Case Study – Mumbai Dabbawalas
- Buying Decision Process
- Branding Services
- Bases for Segmenting Customers
- What is Service Quality?
Who Should Attend
- Managers
- BBA Students
- MBA Students
- Professionals
Target Audiences
- Managers
- BBA Students
- MBA Students
- Professionals
Service marketing consists of the social and managerial processes by which products; services and value are exchanged in order to fulfill individuals or group’s needs and wants.
Service Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow…or conform to someone else’s products, services or values. Simply, if it doesn’t facilitate a “sale” then it’s not marketing
Service marketing is be the management process of anticipating, identifying and satisfying customer requirements profitably. Thus, operative marketing involves the processes of market research, new product development, product life cycle management, pricing, channel management as well as promotion.
Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a product-base business.
When one markets a service business, one must keep in mind that reputation, value, delivery of “Managing the evidence” refers to the act of informing customers that the service encounter has been performed successfully. It is best done in subtle ways like providing examples or descriptions of good and poor service that can be used as a basis of comparison. The underlying rationale is that a customer might not appreciate the full worth of the service if they do not have a good benchmark for comparisons.
However, it is worth remembering that many of the concepts, as well as many of the specific techniques, will work equally well whether they are directed at products or services
Course Curriculum
Chapter 1: Service Marketing
Lecture 1: Why Study Services?
Lecture 2: What Are Services
Lecture 3: Growth Of Service In Indian Economy
Lecture 4: 4 Understanding Customer Expectations & Perception Through Marketing Research
Lecture 5: Service Marketing Mix
Lecture 6: Service Differentiation
Lecture 7: Service Marketing Process
Lecture 8: Service Marketing – Pricing Strategy
Lecture 9: New Service Development
Lecture 10: Market Segmentation
Lecture 11: Case Study – Hotel Industry
Lecture 12: Difference Between Goods And Services Marketing
Lecture 13: Customer Behavior In Services
Lecture 14: Consumer Perception Of Services
Lecture 15: Case Study – Southwest Airlines
Lecture 16: Case Study – Mumbai Dabbawalas
Lecture 17: Buying Decision Process
Lecture 18: Branding Services
Lecture 19: Bases for Segmenting Customers
Lecture 20: What is Service Quality?
Instructors
-
Jatin Bhide
MBA Instructor
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 0 votes
- 4 stars: 5 votes
- 5 stars: 1 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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