Shopify Empire Masterclass: The Complete Shopify Course

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome!

Lecture 2: What will you learn in this course?

Chapter 2: Dropshipping Basics

Lecture 1: How the dropship model works

Lecture 2: 5 reasons why should build a Shopify store

Lecture 3: How much do Shopify store owner earn on average?

Lecture 4: What you need in order to build a successful Shopify Store

Chapter 3: Aliexpress

Lecture 1: Introduction to Aliexpress

Lecture 2: How to identify products for our online store

Lecture 3: Signing up to Aliexpress' Dropshipping Center

Lecture 4: Dropshipping Center Tool "Find Products to Sell"

Lecture 5: Products you should never sell via a Shopify store

Chapter 4: Shopify Store Basics: What's included in your Shopify store?

Lecture 1: What exactly is Shopify?

Lecture 2: Which Shopify plan should you pick?

Chapter 5: Adding Shopify Custom Domains

Lecture 1: Which product are we going to sell?

Lecture 2: Buying a domain that fits our brand

Lecture 3: Signing up to Shopify

Lecture 4: Adding a Shopify custom domain

Chapter 6: Setting Up Your Shopify Store

Lecture 1: Brief overview over all Shopify tools

Lecture 2: Adding a product manually to your store

Lecture 3: Listing SEO

Lecture 4: Adding an EU VAT ID number

Lecture 5: Shopify analytics tool

Chapter 7: Shopify Store Tutorial: How to set up your Shopify store

Lecture 1: Why you should get a professional email address

Lecture 2: How to add pages to your store

Lecture 3: How to make changes on the store menus

Chapter 8: Oberlo

Lecture 1: Why should you use Oberlo?

Lecture 2: How to connect Oberlo with Shopify + import products

Lecture 3: Comparing products with each other

Lecture 4: How to add a product description in Oberlo

Lecture 5: How to write amazing product descriptions

Lecture 6: Is it allowed to use the images from Aliexpress for your Shopify store?

Lecture 7: Is it allowed to sell products with designs on them?

Lecture 8: 5 strategies to rank better on search engines with your products

Lecture 9: An easy guide to creating collections in Shopify

Lecture 10: How to make your Shopify finally visible

Chapter 9: Price Calculation

Lecture 1: How to calculate the price of your product

Lecture 2: Costs that people often forget to put into the price

Chapter 10: Shopify Store Design: How to design an amazing online store

Lecture 1: How to change the theme of your Shopify online store

Lecture 2: Which colours should you use for your online store?

Lecture 3: Red – the effects of red and how to use them in your online store

Lecture 4: Orange – the effects of orange and how to use them in your online store

Lecture 5: Yellow – the effects of yellow and how to use them in your online store

Lecture 6: Blue – the effects of blue and how to use them in your online store

Lecture 7: Purple – the effects of purple and how to use it for your Shopify store

Lecture 8: Green – the effects of green and how to use them in your online store

Lecture 9: White – the effects of grey and how to use them in your online store

Lecture 10: Black – the effects of black and how to use them in your online store

Chapter 11: Hiring A Virtual Assistant (VA)

Lecture 1: Why do you need a virtual assistant?

Lecture 2: 5 key qualifications that make a reliable VA

Lecture 3: Where to find and hire VAs

Lecture 4: Do you need a contract for your VA?

Lecture 5: How much should you pay your VA?

Chapter 12: Facebook Ads Tutorials: How to sell your products via Facebook ads

Lecture 1: What are Facebook ads?

Lecture 2: How to set up a single image ad

Lecture 3: How to set up a carousel ad

Lecture 4: How to create a single video ad

Lecture 5: How to set up a collection ad

Lecture 6: How to create super cheap video ads

Chapter 13: Facebook Ads Splittesting: How to Effectively Test Your Facebook Ads

Lecture 1: What exactly is a split test?

Lecture 2: How to do a split test on Facebook

Chapter 14: Product Marketing: Instagram, Pinterest, Twitter etc.

Lecture 1: How to do influencer marketing on Instagram

Lecture 2: How to run instagram ads

Lecture 3: How to create pins, board etc. on Pinterest

Chapter 15: E-Mail Marketing Basics: Mailchimp & Newsletter Creation

Lecture 1: What is mailchimp?

Lecture 2: How to set up a basic mailchimp newsletter

Lecture 3: How to set up an opt-in subscriber landing page

Chapter 16: Facebook Brand Building: Build A Brand on Facebook

Lecture 1: Facebook profile v. Facebook page

Lecture 2: How to set up your Facebook page

Lecture 3: Facebook Branding Building: Catalogue

Lecture 4: How to create a Facebook offer

Lecture 5: Facebook Branding Building: Page Likes

Lecture 6: Facebook Branding Building: Facebook Groups

Chapter 17: Selling A Shopify Store

Lecture 1: Why should you sell your Shopify store?

Lecture 2: Where and how to sell your Shopify store

Chapter 18: Thank you

Lecture 1: How to get started now

Lecture 2: Thank you for watching!