Small Business Lead Generation & Cold Email | B2B & B2C

Small Business Lead Generation & Cold Email | B2B & B2C, available at $84.99, has an average rating of 4.83, with 119 lectures, based on 834 reviews, and has 14407 subscribers.

You will learn about How to create an evergreen lead generation machine. What the common pitfalls of bad cold email are. How to craft body copy that converts based on multiple frameworks. How to write email subject lines that get open rates as high as 80%. How to write an effective Call-To-Action (CTA) for your email campaigns. How to build an Ideal Customer Profile for your target audience. How to build professional customer personas for their audience. How to use "threading" techniques to find your audience. How to determine who in a company you should reach out to. How to build a contact "hit list" with the right tools and information. How to mine LinkedIn for contacts that you can reach. How to determine where you should mine for contacts. How to use Google, press releases, and attendee lists to pull contacts you might have missed. How to use directories to build a list for B2B sales. How to build a B2C list off Twitter and other social media platforms. How to tactfully prospect within your own network. The basics of cold calling. How to find any person's email address. How to use tools like Hunter, VoilaNorbert, The Harvester, and Datanyze to find email addresses. How to handle @info and @contact email addresses. How to figure out edge case email scenarios where tools don't work. How to scale up your lead generation process with outsourcing. How to find virtual assistants and contractors with the right skills and right price. How to write job post ads and conduct trials prior to hiring. How to buy bulk prospecting leads and incorporate them into your process. Common copywriting concepts like AIDA, CBI frameworks, and UVP. How to use emotional triggers in your emails without feeling spammy. How to use the 3 golden rules of cold email to never launch a failed campaign. How to pick the best times during the day and week to email. How to follow up with prospects. How to incorporate replies into your sales funnel. This course is ideal for individuals who are Entrepreneurs that want to grow their business. or Anyone working in sales at a startup, small business, or large company. or Consultants that want to grow their client base. It is particularly useful for Entrepreneurs that want to grow their business. or Anyone working in sales at a startup, small business, or large company. or Consultants that want to grow their client base.

Enroll now: Small Business Lead Generation & Cold Email | B2B & B2C

Summary

Title: Small Business Lead Generation & Cold Email | B2B & B2C

Price: $84.99

Average Rating: 4.83

Number of Lectures: 119

Number of Published Lectures: 119

Number of Curriculum Items: 119

Number of Published Curriculum Objects: 119

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

How to create an evergreen lead generation machine.
What the common pitfalls of bad cold email are.
How to craft body copy that converts based on multiple frameworks.
How to write email subject lines that get open rates as high as 80%.
How to write an effective Call-To-Action (CTA) for your email campaigns.
How to build an Ideal Customer Profile for your target audience.
How to build professional customer personas for their audience.
How to use "threading" techniques to find your audience.
How to determine who in a company you should reach out to.
How to build a contact "hit list" with the right tools and information.
How to mine LinkedIn for contacts that you can reach.
How to determine where you should mine for contacts.
How to use Google, press releases, and attendee lists to pull contacts you might have missed.
How to use directories to build a list for B2B sales.
How to build a B2C list off Twitter and other social media platforms.
How to tactfully prospect within your own network.
The basics of cold calling.
How to find any person's email address.
How to use tools like Hunter, VoilaNorbert, The Harvester, and Datanyze to find email addresses.
How to handle @info and @contact email addresses.
How to figure out edge case email scenarios where tools don't work.
How to scale up your lead generation process with outsourcing.
How to find virtual assistants and contractors with the right skills and right price.
How to write job post ads and conduct trials prior to hiring.
How to buy bulk prospecting leads and incorporate them into your process.
Common copywriting concepts like AIDA, CBI frameworks, and UVP.
How to use emotional triggers in your emails without feeling spammy.
How to use the 3 golden rules of cold email to never launch a failed campaign.
How to pick the best times during the day and week to email.
How to follow up with prospects.
How to incorporate replies into your sales funnel.

Who Should Attend

Entrepreneurs that want to grow their business.
Anyone working in sales at a startup, small business, or large company.
Consultants that want to grow their client base.

Target Audiences

Entrepreneurs that want to grow their business.
Anyone working in sales at a startup, small business, or large company.
Consultants that want to grow their client base.

If you want to make any idea a successful one, you’re going to need some outside help. Whether it’s finding customers or just expanding your contact list, cold emails are the way to go. In this easy-to-follow course, we’re going to focus on building a lead generation campaign that will grow your business, your network, and your opportunities.

Cold email may have built up a bit of a bad reputation, but that’s only because people don’t know how to do it well. When used properly, the technique opens up access to any individual in the world, whether that’s the average shopper or a Fortune 500 CEO.

Need investors or clients for your business? Use cold email.

Need interviews for your podcast? Use cold email.

Simply want to meet someone you find fascinating? Use cold email.

You may run a small retail business or work on the sales team at a startup. You may just want to gauge interest in a business idea you’ve conjured up. Whatever it is you’re trying to do, the lectures in this course will teach you how to reach out to people and capture their attention instantly.

We’ll take you through the entire cold email process from figuring out your target audience and building a hit list to effective copywriting and follow-up techniques. Campaigns can be a rollercoaster, so we’ll also show you what to do when things aren’t going your way. Plus, you’ll learn the best software to use and how to automate the most time-consuming parts — even if you have no budget at all.

This course focuses equally on B2B and B2C sales with techniques and customizations for both scenarios. So whether you want to rake in those customers or secure a million dollar deal, you’ll walk away with a strategy that works for you. All you need to start is an email account.

Included in the course

• Over 118 lectures, teaching you how to run a cold email campaign from start to finish.

• Over 6 hours of instruction.

• Over 3 hours of behind-the-scenes practice lectures.

• 3 successful case studies.

• Tips and tricks from experts.

• Watch a live campaign run from beginning to end.

About your instructors

Evan Kimbrell has 20 courses on Udemy with over 630,000 students from 180 countries. His courses primarily focus on business, entrepreneurship and growth marketing. In 2013, Evan started the digital agency Sprintkick and used cold email techniques taught in this course to grow his business to a multimillion dollar run rate within the first year.

Zach Valenti is a creative entrepreneur and YouTuber. He’s built extensive campaigns with cold email for his own consulting business as well as his critically acclaimed podcast, Wolf 359. He’s used cold email to run a podcast, sell mental health awareness hardware to universities, and find clients for his videography consulting business.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Course Overview

Lecture 2: Join our community on Slack!

Chapter 2: What works

Lecture 1: What cold email looks like (awful emails we've gotten)

Lecture 2: 336 templates for subject lines & cold email body copy

Lecture 3: Getting into the mindset & myths

Lecture 4: Review sheets & resources – all in one PDF!

Chapter 3: Deciding on your target

Lecture 1: Intro to targeting

Lecture 2: Ideal Customer Profile (ICP)

Lecture 3: Building personas off data

Lecture 4: DIY threading

Lecture 5: Practice – Building personas

Lecture 6: How companies are broken down

Lecture 7: What level do you target

Lecture 8: Review & Recap: Section 3

Chapter 4: Finding the right person

Lecture 1: Prospecting 101

Lecture 2: Building a hit list

Lecture 3: Using Airtable for your hit list

Lecture 4: Where to mine – overview

Lecture 5: Mining with LinkedIn (free) – B2B/B2C

Lecture 6: LinkedIn Sales Navigator (paid) – B2B/B2C

Lecture 7: Mining with Google

Lecture 8: Using press releases for mining – B2B

Lecture 9: Award winner mining – B2B

Lecture 10: Conferences and attendee lists – B2B/B2C

Lecture 11: Presentations, slides and publications

Lecture 12: Using directories – B2B

Lecture 13: OPTIONAL: Using communities for mining – B2C

Lecture 14: Twitter keywords – B2C

Lecture 15: Exporting competitors' followers on Twitter – B2C

Lecture 16: Personal network – how and when to use it

Lecture 17: Prospecting best practices

Lecture 18: Cold calling

Lecture 19: Follow along – Scripts for informational cold calling

Lecture 20: Practice – Cold calling – Making a real cold call

Lecture 21: Practice – Mining

Lecture 22: Review & Recap: Section 4

Chapter 5: How to find the right email address

Lecture 1: How email hunting works

Lecture 2: Using Email Permutator + Mailtester

Lecture 3: Hunting for emails with Hunter.io

Lecture 4: Using Voila Norbert

Lecture 5: How to find email addresses of social media profiles

Lecture 6: Tricks for when you're not sure

Lecture 7: Alternatives to email

Lecture 8: Practice – Prospecting for our interview campaign

Lecture 9: Review & Recap: Section 5

Chapter 6: How to find the right email address – enterprise edition

Lecture 1: Why these tools are different

Lecture 2: Using Datanyze

Lecture 3: OPTIONAL: Using The Harvester

Chapter 7: How to scale prospecting

Lecture 1: Intro to scaling

Lecture 2: The 4 rules of outsourcing

Lecture 3: Intro to Freelancer

Lecture 4: Writing a job post

Lecture 5: Going over your bids & setting a trial

Lecture 6: Bulk prospecting / buying leads

Lecture 7: Review & Recap: Section 7

Chapter 8: Strategizing / Copywriting principles

Lecture 1: 4 useful copywriting concepts

Lecture 2: The AIDA formula

Lecture 3: UVP

Lecture 4: The CBI framework

Lecture 5: Emotion based copywriting

Lecture 6: Review & Recap: Section 8

Chapter 9: Subject lines

Lecture 1: Subject lines

Lecture 2: Subject line templates for cold email

Lecture 3: Practice – Subject lines

Lecture 4: Practice – Rewriting bad headlines

Lecture 5: Practice – Writing subject lines for our interview campaign

Lecture 6: Review & Recap: Section 9

Chapter 10: Your body is a wonderland

Lecture 1: Intro to body

Lecture 2: Length, spacing, punctuation

Lecture 3: 4 parts of every cold email

Lecture 4: 3 golden rules of cold email

Lecture 5: How to address your prospect

Lecture 6: The Hook

Lecture 7: The Bridge

Lecture 8: The Pitch

Lecture 9: The CTA

Lecture 10: How much do you customize?

Lecture 11: Sending emails from company or personal email

Lecture 12: Using spintax to sound more personalized

Lecture 13: How to handle "contact@ / info@" email addresses

Lecture 14: Practice – Rewriting bad body copy

Lecture 15: Practice – Rewriting bad cold email from Perspectivo

Lecture 16: Practice – Sample email for our interview outreach (Evan)

Lecture 17: Practice – Sample email for our interview outreach (Zach)

Lecture 18: Review & Recap: Section 10

Chapter 11: Flair / Rich media / Attachments

Lecture 1: Why media is important & how to use it properly

Lecture 2: Emojis, exclamation points, and smiley faces

Lecture 3: Using GIFs

Lecture 4: Using Loom for screensharing

Instructors

Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder
Zach Valenti
Artist & Entrepreneur

Rating Distribution

1 stars: 10 votes
2 stars: 10 votes
3 stars: 52 votes
4 stars: 251 votes
5 stars: 511 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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