Small Business Strategic Marketing

Small Business Strategic Marketing, available at $44.99, has an average rating of 2.5, with 28 lectures, based on 1 reviews, and has 1 subscribers.

You will learn about Understand the concepts of small business strategic marketing and systematic thinking. Build an understanding of the market in which you function. Be able to segment your market by geography, demographics, and psychographics. Effectively evaluate and choose a target market. Fine tune and differentiate your products and services to appeal to your target market. Choose the best distribution channels for your business. Choose the best communication channels for your business, including considering and evaluating the pros and cons of various advertising options. Understand the importance of effective selling and customer relationship-building strategies. Create, implement, and evaluate a marketing strategy for your small business. This course is ideal for individuals who are Active or aspiring entrepreneurs and small business managers. It is particularly useful for Active or aspiring entrepreneurs and small business managers.

Enroll now: Small Business Strategic Marketing

Summary

Title: Small Business Strategic Marketing

Price: $44.99

Average Rating: 2.5

Number of Lectures: 28

Number of Published Lectures: 28

Number of Curriculum Items: 28

Number of Published Curriculum Objects: 28

Original Price: CA$24.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the concepts of small business strategic marketing and systematic thinking.
Build an understanding of the market in which you function. Be able to segment your market by geography, demographics, and psychographics.
Effectively evaluate and choose a target market. Fine tune and differentiate your products and services to appeal to your target market.
Choose the best distribution channels for your business.
Choose the best communication channels for your business, including considering and evaluating the pros and cons of various advertising options.
Understand the importance of effective selling and customer relationship-building strategies.
Create, implement, and evaluate a marketing strategy for your small business.

Who Should Attend

Active or aspiring entrepreneurs and small business managers.

Target Audiences

Active or aspiring entrepreneurs and small business managers.

Are you an entrepreneur or small business manager who wants to improve their strategic marketing skills? If so, you are in the right place. This course teaches you to think strategically about your marketing efforts. It looks at marketing as a system of interrelated parts that, when working together, will result in effective marketing for your small business.

The course is designed to be as hands-on as possible. As new topics are introduced, you will be given the opportunity to apply what you are learning to your actual business (or the business you plan to create) through worksheets and structured activities. These worksheets can be found in the 105-page workbook that is included with the course. The workbook is a text version of the course that you can download or print for future reference.

This course is part of the Small Business Learning Project – a project created by Dr. Bruce Dye and Dr. Kelly Dye. Over the past 20+ years, Bruce and Kelly have studied, researched, and published on entrepreneurship and business management. They have advised and taught hundreds of entrepreneurs. Bruce and Kelly created this project so they can share with entrepreneurs and small business managers some of what they have learned about entrepreneurship and business management.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Video – Course Introduction

Chapter 2: Lesson 1 – Marketing Theory

Lecture 1: Lesson 1 – Video 1 – Theory – What is Marketing?

Lecture 2: Lesson 1 – Video 2 – What are Systematic and Strategic Marketing?

Lecture 3: Lesson 1 – Video 3 – Mission and Vision

Lecture 4: Lesson 1 – Video 4 – Lesson 1 Wrap-up

Chapter 3: Lesson 2 – Understanding Your Market

Lecture 1: Lesson 2 – Video 1 – What is a Market?

Lecture 2: Lesson 2 – Video 2 – Competition

Lecture 3: Lesson 2 – Video 3 – Suppliers

Lecture 4: Lesson 2 – Video 4 – Government

Lecture 5: Lesson 2 – Video 5 – Customers

Lecture 6: Lesson 2 – Video 6 – Geographic Segmentation

Lecture 7: Lesson 2 – Video 7 – Demographic Segmentation

Lecture 8: Lesson 2 – Video 8 – Psychographic Segmentation and Lesson 2 Wrap-up

Chapter 4: Lesson 3 – Choosing and Evaluating a Segment to Target

Lecture 1: Lesson 3 – Video 1 – Target Market

Lecture 2: Lesson 3 – Video 2 – Lesson 3 Wrap-up

Chapter 5: Lesson 4 – Readying Your Products and Services

Lecture 1: Lesson 4 – Video 1 – Product and Service Differentiation

Lecture 2: Lesson 4 – Video 2 – Pricing and Lesson 4 Wrap-up

Chapter 6: Lesson 5 – Distribution Channels

Lecture 1: Lesson 5 – Video 1 – Distribution Channels

Lecture 2: Lesson 5 – Video 2 – Lesson 5 Wrap-up

Chapter 7: Lesson 6 – Communication Channels

Lecture 1: Lesson 6 – Video 1 – Communication Channels

Lecture 2: Lesson 6 – Video 2 – Types of Advertising

Lecture 3: Lesson 6 – Video 3 – Advertising Considerations

Lecture 4: Lesson 6 – Video 4 – Promotion

Lecture 5: Lesson 6 – Video 5 – Lesson 6 Wrap-up

Chapter 8: Lesson 7 – Selling and Relationship Building

Lecture 1: Lesson 7 – Video 1 – Selling

Chapter 9: Lesson 8 – Creating, Implementing, and Evaluating Marketing Strategy

Lecture 1: Lesson 8 – Video 1 – Creating Marketing Strategy

Lecture 2: Lesson 8 – Video 2 – Evaluating Your Marketing Strategy

Chapter 10: Lesson 9 – Conclusion

Lecture 1: Video – Course Conclusion

Instructors

Dr. Bruce Dye
Consultant / Advisor / Researcher / Trainer / Author
Kelly Dye
Professor / Researcher / Entrepreneur

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 0 votes
4 stars: 0 votes
5 stars: 0 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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