Small Business Strategy

Small Business Strategy, available at $19.99, with 19 lectures, and has 1 subscribers.

You will learn about How to think strategically about your small business. How to think of your business as a system of inter-related parts. How to create (or fine-tune) your small business's mission and vision and understand their role in your business strategy. How to conduct a situational analysis (internal) and build a strong understanding of your internal resources, products, and services. How to conduct a situational analysis (external) and build a strong understanding of your industry and competitors. How to identify and leverage your small business's core competencies and sustainable competitive advantages. How to create, implement, and evaluate small business strategies. This course is ideal for individuals who are Active or aspiring entrepreneurs and small business managers. It is particularly useful for Active or aspiring entrepreneurs and small business managers.

Enroll now: Small Business Strategy

Summary

Title: Small Business Strategy

Price: $19.99

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: CA$24.99

Quality Status: approved

Status: Live

What You Will Learn

How to think strategically about your small business.
How to think of your business as a system of inter-related parts.
How to create (or fine-tune) your small business's mission and vision and understand their role in your business strategy.
How to conduct a situational analysis (internal) and build a strong understanding of your internal resources, products, and services.
How to conduct a situational analysis (external) and build a strong understanding of your industry and competitors.
How to identify and leverage your small business's core competencies and sustainable competitive advantages.
How to create, implement, and evaluate small business strategies.

Who Should Attend

Active or aspiring entrepreneurs and small business managers.

Target Audiences

Active or aspiring entrepreneurs and small business managers.

Are you an entrepreneur or small business manager who wants to improve their strategic management skills? If so, you are in the right place. This course teaches you to think about your business as a system of interrelated parts that, together, form the basis of good strategic decision making.

The course is designed to be as hands-on as possible. As new topics are introduced, you will be given the opportunity to apply what you are learning to your actual business (or the business you plan to create) through worksheets and structured activities. These worksheets can be found in the 88-page workbook that is included with the course. The workbook is a text version of the course that you can download or print for future reference.

This course is part of the Small Business Learning Project – a project created by Dr. Bruce Dye and Dr. Kelly Dye. Over the past 20+ years, Bruce and Kelly have studied, researched, and published on entrepreneurship and business management. They have advised and taught hundreds of entrepreneurs. Bruce and Kelly created this project so they can share some of what they have learned about entrepreneurship and business management with entrepreneurs, aspiring entrepreneurs, and small business managers.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Meet Bruce and Kelly

Lecture 2: Course Introduction

Chapter 2: Lesson 1 – Creating a Mission and Vision for Your Business

Lecture 1: Lesson 1 – Video 1 – Mission Statement

Lecture 2: Lesson 1 – Video 2 – Vision Statement

Lecture 3: Lesson 1 – Video 3 – Lesson 1 Wrap-up

Chapter 3: Lesson 2 – Conducting a Situational Analysis for Your Business – Internal

Lecture 1: Lesson 2 – Video 1 – Internal Situational Analysis

Lecture 2: Lesson 2 – Video 2 – Resources

Lecture 3: Lesson 2 – Video 3 – Core Competency and Competitive Advantage

Lecture 4: Lesson 2 – Video 4 – Sustainability and Lesson 2 Wrap-up

Chapter 4: Lesson 3 – Conducting a Situational Analysis for Your Business – External

Lecture 1: Lesson 3 – Video 1 – External Analysis

Lecture 2: Lesson 3 – Video 2 – Industry Lifecycle

Lecture 3: Lesson 3 – Video 3 – Barriers to Entry

Lecture 4: Lesson 3 – Video 4 – Competition

Lecture 5: Lesson 3 – Video 5 – Lesson 3 Wrap-up

Chapter 5: Lesson 4 – Crafting and Implementing Your Strategy

Lecture 1: Lesson 4 – Video 1 – Generic Strategies

Lecture 2: Lesson 4 – Video 2 – Crafting and Implementing Your Strategy

Lecture 3: Lesson 4 – Video 3 – Lesson 4 Wrap-up

Chapter 6: Lesson 5 – Evaluating Your Strategy

Lecture 1: Lesson 5 – Video 1 – Evaluating Your Strategy

Chapter 7: Course Conclusion

Lecture 1: Lesson 6 – Video 1 – Course Conclusion

Instructors

Dr. Bruce Dye
Consultant / Advisor / Researcher / Trainer / Author
Kelly Dye
Professor / Researcher / Entrepreneur

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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