Smart Marketing with Price Psychology

Smart Marketing with Price Psychology, available at $99.99, has an average rating of 4.73, with 45 lectures, 6 quizzes, based on 2859 reviews, and has 14301 subscribers.

You will learn about Price your product or service to maximize revenue Understand how consumers perceive and think about prices Run promotions that make people think they're getting an amazing deal Think about your full set of products and services in ways that maximize earnings This course is ideal for individuals who are If you're selling anything, you need to know how people are perceiving your price. This applies to people selling both online and offline, and it applies just as well to physical products as it does to service-based businesses. or If you want to increase the likelihood that people will buy from you without changing anything about the goods themselves, this course is vital. It is particularly useful for If you're selling anything, you need to know how people are perceiving your price. This applies to people selling both online and offline, and it applies just as well to physical products as it does to service-based businesses. or If you want to increase the likelihood that people will buy from you without changing anything about the goods themselves, this course is vital.

Enroll now: Smart Marketing with Price Psychology

Summary

Title: Smart Marketing with Price Psychology

Price: $99.99

Average Rating: 4.73

Number of Lectures: 45

Number of Quizzes: 6

Number of Published Lectures: 45

Number of Published Quizzes: 6

Number of Curriculum Items: 51

Number of Published Curriculum Objects: 51

Original Price: $129.99

Quality Status: approved

Status: Live

What You Will Learn

Price your product or service to maximize revenue
Understand how consumers perceive and think about prices
Run promotions that make people think they're getting an amazing deal
Think about your full set of products and services in ways that maximize earnings

Who Should Attend

If you're selling anything, you need to know how people are perceiving your price. This applies to people selling both online and offline, and it applies just as well to physical products as it does to service-based businesses.
If you want to increase the likelihood that people will buy from you without changing anything about the goods themselves, this course is vital.

Target Audiences

If you're selling anything, you need to know how people are perceiving your price. This applies to people selling both online and offline, and it applies just as well to physical products as it does to service-based businesses.
If you want to increase the likelihood that people will buy from you without changing anything about the goods themselves, this course is vital.

Getting people to buy something is hard. So many things can happen in a customer’s mind that factor into the purchase decision. This course turns to solid scientific research in psychology to uncover tricks and hacks you can use to increase sales by massaging one fundamental element: the price.

What You’ll Learn

In this course we consider six major strategiesyou can use to your marketing pursuits by using real data from behavioral science. Within each one are many individual things that make prices more appealing, totaling more than 30 psychological price effectsthat will strengthen your offline and online marketing campaigns.

Picking the Right Price: How to choose the number that will appeal most to consumers without changing your profit level.
Presenting Your Price:How to write and say your price in the most appealing ways possible.
Framing Your Price:How to communicate your price more effectively once the price is set.
Using Context to Your Advantage:How to present differently priced products together in ways that maximize profits.
Smart Discounting Practices: How to present your promotions in ways that make the deal irresistible.
Handling Extra Charges: How to most effectively present your prices when there are unavoidable additional fees to communicate.

As a bonus, I also include a full PDF notes document that summarizes all the major techniques we go over because when you are designing your marketing and advertising strategies, you don’t always have time to review a full 3 hour video course.

Why Learn From Me?

As an award-winning psychology instructor, I have experience translating research in the field and presenting it in an engaging, understandableway. My students routinely evaluate my courses highly and comment on the passionI have for social psychology. I hope you can join this group of satisfied students and learn something new about yourself and psychology.

So take this course now and understand the science of pricing and what it can do for your business and marketing efforts!

Course Curriculum

Chapter 1: Introduction to Price Psychology

Lecture 1: Introduction

Lecture 2: A Quick Word About Reviews

Chapter 2: Picking the Number

Lecture 1: The 99 Effect

Lecture 2: The Left Digit Effect

Lecture 3: The Round-Luxury Effect

Lecture 4: EXAMPLE: Wall Street Journal Interview

Lecture 5: Appealing to Price-Conscious Consumers

Lecture 6: 95 vs 99: Which is Better and When?

Lecture 7: The Precision Effect

Lecture 8: Ego Pricing

Chapter 3: Presenting the Price Visually and Auditorily

Lecture 1: The Syllables Effect

Lecture 2: Do Cents Make Sense?

Lecture 3: The Comma Effect

Lecture 4: The Verticality Effect

Lecture 5: The Male-Red Effect

Chapter 4: Framing Your Price Appropriately

Lecture 1: The Pennies-a-Day Strategy

Lecture 2: The Spare Change Effect

Lecture 3: Gain-Framings and 9-Ending Prices

Lecture 4: Time Framing

Chapter 5: Using Context to Your Advantage

Lecture 1: The Compromise Effect

Lecture 2: The Decoy Effect

Lecture 3: BONUS RESOURCE: Dan Ariely Discusses the Decoy Effect

Lecture 4: The Descending Order Effect

Lecture 5: The Anchoring Effect

Chapter 6: Smart Discounting Practices

Lecture 1: The Subtraction Principle

Lecture 2: The Ease of Computation Principle

Lecture 3: Percentage-Based Discounts

Lecture 4: The Relative Size Effect

Lecture 5: The Verbal Matching Effect

Lecture 6: The Relative Distance Effect

Lecture 7: Vertical vs. Horizontal Positioning: When To Use Which

Lecture 8: The Left Digit Effect (Returns!)

Lecture 9: The Right Digit Effect

Lecture 10: Putting Limits on the Offer

Chapter 7: How to Handle Additional Charges

Lecture 1: Introduction to Partitioned Pricing

Lecture 2: The Role of Visual Surcharge Size

Lecture 3: The Role of Surcharge Amount

Lecture 4: The Surcharge Consolidation Effect

Lecture 5: Should Surcharges Be Presented as Percentages?

Lecture 6: The Reverse Partitioning Effect

Chapter 8: Conclusion

Lecture 1: Goodbye and Parting Words

Lecture 2: PDF Resource

Lecture 3: References

Lecture 4: Bonus Lecture: More from Andrew Luttrell

Lecture 5: Course Completion Certificate

Instructors

Andrew Luttrell, Ph.D.
Social Psychologist

Rating Distribution

1 stars: 13 votes
2 stars: 20 votes
3 stars: 209 votes
4 stars: 919 votes
5 stars: 1698 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

Menu