Social media marketing
Social media marketing, available at Free, has an average rating of 4.85, with 19 lectures, based on 21 reviews, and has 1140 subscribers.
You will learn about Create Social Media Strategy Choose the Right Social Networks Publish Engaging Social Content İnteract with Customers Foster Social Media Partnerships This course is ideal for individuals who are anyone who does digital marketing It is particularly useful for anyone who does digital marketing.
Enroll now: Social media marketing
Summary
Title: Social media marketing
Price: Free
Average Rating: 4.85
Number of Lectures: 19
Number of Published Lectures: 19
Number of Curriculum Items: 19
Number of Published Curriculum Objects: 19
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- Create Social Media Strategy
- Choose the Right Social Networks
- Publish Engaging Social Content
- İnteract with Customers
- Foster Social Media Partnerships
Who Should Attend
- anyone who does digital marketing
Target Audiences
- anyone who does digital marketing
What is social media marketing?
Selecting transcript lines in this section will navigate to timestamp in the video
– Social media marketing is the process of using social platforms to reach both new and existing customers with a mix of entertaining, educational and promotional messaging. Businesses can use social media to market their products and services, gain attention for their brand, build a stronger connection with customers and considerably increase sales. Hi, I’m sadık Vural. I’m a marketing consultant, Q7 and a career coach for marketers and I’ve been lucky enough to help all kinds of businesses win with social media marketing for over a decade. This course is designed to introduce and simplify the key elements so your organization can harness the distinctive facets of social media marketing and achieve your version of success.
Use the provided handouts
Selecting transcript lines in this section will navigate to timestamp in the video
– This course is about exploring the fundamentals of social media marketing and using these principles to drive meaningful results for your business. What works for my coaching and consulting clients is putting these best practices into action and applying them to their unique circumstances. To help, I’ve included a series of handouts that I recommend you download now and reference throughout the course to more strategically build out your social media marketing activities. You’ll see prompts throughout the course alerting you to the handouts that go with each lesson, but here’s a quick summary of what’s included. For starters, there’s a social media strategy template that will help you build out the key sections of your own social media plans so you’re organized, collaborative, and results driven from the beginning. Next, there is a marketing personas worksheet so you can keep track of all the important details of the different customer groups you’ll need to reference when personalizing your messaging. There’s a checklist for choosing the right social channels, a spreadsheet of editorial calendar templates you can start using right away, and a reference guide for customer service on social media. Lastly, I’ve put together a flow chart for social media integrations across departments and a checklist for finding the right creators worth partnering with on behalf of your organization. Let’s begin!
Course Curriculum
Chapter 1: What is social media marketing?
Lecture 1: What is social media marketing?
Lecture 2: Use the provided handouts
Chapter 2: Create Social Media Strategy
Lecture 1: 1.1.Produce an actionable social media strategy
Lecture 2: 1.2.Focus on social media measurement
Lecture 3: 1.3.Develop marketing personas for your audience
Lecture 4: 1.4.Hire a social media manager
Chapter 3: Choose the Right Social Networks
Lecture 1: 2.1.Community-based social networks
Lecture 2: 2.2.Discovery-focused social platforms
Lecture 3: 2.3.Social messaging apps
Lecture 4: 2.4.Review sites and discussion forums
Chapter 4: Publish Engaging Social Content
Lecture 1: 3.1.Create organic content for social media
Lecture 2: 3.2.Produce engaging paid social campaigns
Lecture 3: 3.3.Humanize your content
Chapter 5: İnteract with Customers
Lecture 1: 4.1.Embrace social listening and monitoring
Lecture 2: 4.2.Proactive engagement to earn attention
Lecture 3: 4.3.Reactive engagement for customer service
Chapter 6: Foster Social Media Partnerships
Lecture 1: 5.1.Coordinate teams with a social media policy
Lecture 2: 5.2.Set up successful creator campaigns
Lecture 3: 5.3.Experiment beyond best practices in social
Instructors
-
Sadık Vural
Doktor
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 2 votes
- 3 stars: 1 votes
- 4 stars: 3 votes
- 5 stars: 15 votes
Frequently Asked Questions
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