Solopreneur Marketing: Pricing Strategies & Tactics
Solopreneur Marketing: Pricing Strategies & Tactics, available at $19.99, has an average rating of 3.25, with 26 lectures, based on 14 reviews, and has 919 subscribers.
You will learn about Choose the right pricing strategy for their offerings Generate short and long-term profits with specific proven, pricing tactics. Benefit from quirks in consumer psychology to make more money Know when and why to use one tactic or strategy over another This course is ideal for individuals who are Small business owners and solopreneurs who want to understand some pricing theory (not too much I promise!) and know when and how to use specific pricing tactics to make more money. It is particularly useful for Small business owners and solopreneurs who want to understand some pricing theory (not too much I promise!) and know when and how to use specific pricing tactics to make more money.
Enroll now: Solopreneur Marketing: Pricing Strategies & Tactics
Summary
Title: Solopreneur Marketing: Pricing Strategies & Tactics
Price: $19.99
Average Rating: 3.25
Number of Lectures: 26
Number of Published Lectures: 26
Number of Curriculum Items: 26
Number of Published Curriculum Objects: 26
Original Price: $64.99
Quality Status: approved
Status: Live
What You Will Learn
- Choose the right pricing strategy for their offerings
- Generate short and long-term profits with specific proven, pricing tactics.
- Benefit from quirks in consumer psychology to make more money
- Know when and why to use one tactic or strategy over another
Who Should Attend
- Small business owners and solopreneurs who want to understand some pricing theory (not too much I promise!) and know when and how to use specific pricing tactics to make more money.
Target Audiences
- Small business owners and solopreneurs who want to understand some pricing theory (not too much I promise!) and know when and how to use specific pricing tactics to make more money.
Are you ready for an amazing year! Charge what you’re worth.
Have you wondered if you’re charging enough for your services? or too much?
Have you been curious about why some prices ended in a 9 or a 7?
Do you want to take the mystery out of your pricing strategies and tactics so you can test and update your pricing effectively? This is the course for you!
Over 800 students!Join this growing community of solopreneurs!
I bring a combination of academic research and the hands-on experience of working with hundreds of small business owners to teach you how you can learn it, do it and profit! in your business.
About this course:
- Full, free lifetime access
- All future extra lectures and upgrades are always included for free
- Unconditional Udemy 30 day money-back guarantee – that’s my personal promise of your success!
- Worksheets and checklists so you can easily and quickly implement this approach for YOUR business.
LEARN HOW:
- To choose the right pricing strategies for your small business so you make more money.
- To implement the right pricing tactics with an understanding of not just what, but also why.
- Benefit from the odd irrational quirks consumers have so that you can provide great value at a price that you both want!
I’ve worked with hundreds of small business owners and solopreneurs over the past 15 years. Plus I’ve taught MBA students similar material for even longer. This info is up to date with key learnings and customized for the small business owner who wants to know some of the why and what but really wants to know how to learn it, do it and profit!
“I was just telling a friend how Lisa has helped me to more than double my income in 9 months and I felt that I should let the whole world know. I am a self employed acupuncturist and prior to working with Lisa I was spinning my tail doing lots of stuff at once then getting tired and not doing anything for several months. I was feeling like my business was never going to grow. Lisa helped me to get clear about my business message, helped me to come up with strategic methods and timelines for reaching people, was a great sounding board for working out ideas and helping me to discern which marketing activities would NOT be worthwhile for me, my brand and my style. I cannot recommend her enough.”
~ Marie B, 5 Star Review posted on Yelp
Click the “take this course” button, top right, … don’t waste time or money, get started now!
Lisa Cain
Course Curriculum
Chapter 1: Welcome & Introduction!
Lecture 1: Introduction to Pricing for Profits!
Lecture 2: Course Details and Housekeeping
Lecture 3: Why does pricing matter?
Lecture 4: How high can you go?
Lecture 5: How low can you go?
Lecture 6: Why segmentation matters for pricing
Chapter 2: Create Value so You can Price for Profits!
Lecture 1: Intro to Value Creation: How to add value so you can charge more!
Lecture 2: The Product-Service Continuum
Lecture 3: Perishability? Doesn't that just apply to fruits and veggies?
Lecture 4: Create Value in YOUR Offers!
Chapter 3: Pricing Structures
Lecture 1: Introduction to Pricing Structures
Lecture 2: Pricing Metrics
Lecture 3: Price Fences
Lecture 4: Wrap up Pricing Structures
Chapter 4: BONUS: Communicating the Value
Lecture 1: Communicating Value
Chapter 5: Pricing Policies
Lecture 1: Pricing Policies
Chapter 6: Pricing Tactics
Lecture 1: Intro to Pricing Tactics
Lecture 2: Price Sensitivity
Lecture 3: Proportional Price Difference: Using psychology to decide on discounts.
Lecture 4: Reference Price
Lecture 5: Perceptions of price, quality, fairness and price points!
Lecture 6: Put it into action for your business
Lecture 7: Price Bundling: Why it works, an example…
Lecture 8: BONUS: Case Study
Lecture 9: Wrap up of Tactics
Chapter 7: Put it into action! Get the resources you need.
Lecture 1: Take the next steps!
Instructors
-
Lisa Cain, PhD
Marketing Educator & Consultant to Small Business Owners
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 1 votes
- 3 stars: 2 votes
- 4 stars: 3 votes
- 5 stars: 6 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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