SQL Fundamentals for Marketing, Digital and Web Analytics

SQL Fundamentals for Marketing, Digital and Web Analytics, available at $49.99, has an average rating of 3.85, with 25 lectures, based on 148 reviews, and has 3984 subscribers.

You will learn about Write and Understand SQL to pull the data for marketing Grasp Database fundamentals Understanding of how data is structures and stored in databases Master common SQL commands used by Marketing analysts Import data into MySQL from CSV and Excel files Export data from MySQL into Excel files Connect MySQL with Tableau for data visualization Use Databases and SQL with confidence Learn some common uses cases for Marketing, Web and Digital Analytics This course is ideal for individuals who are Web Analysts or Digital Analyst or Marketers or Business Analyst It is particularly useful for Web Analysts or Digital Analyst or Marketers or Business Analyst.

Enroll now: SQL Fundamentals for Marketing, Digital and Web Analytics

Summary

Title: SQL Fundamentals for Marketing, Digital and Web Analytics

Price: $49.99

Average Rating: 3.85

Number of Lectures: 25

Number of Published Lectures: 24

Number of Curriculum Items: 26

Number of Published Curriculum Objects: 24

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Write and Understand SQL to pull the data for marketing
Grasp Database fundamentals
Understanding of how data is structures and stored in databases
Master common SQL commands used by Marketing analysts
Import data into MySQL from CSV and Excel files
Export data from MySQL into Excel files
Connect MySQL with Tableau for data visualization
Use Databases and SQL with confidence
Learn some common uses cases for Marketing, Web and Digital Analytics

Who Should Attend

Web Analysts
Digital Analyst
Marketers
Business Analyst

Target Audiences

Web Analysts
Digital Analyst
Marketers
Business Analyst

Data is a requirement these days to run effective marketing campaigns. Application of Big Data starts with understanding the fundamentals of data and SQL.�

If you are already familiar with SQL then you can skip this course. This course teaches you all the SQL you need as a Digital Marketing Analyst or a Web Analyst. This course won’t go into advanced level SQL concepts as that is not required to your job as as a Digital Marketing Analyst/Web Analyst. I strongly believe in short and simple courses that can get you ready in few hours as opposed to days.

However, if you ever get stuck or need something that I don’t cover in this course then feel free to reach out to me.

Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. IT leaves you hanging because they have other priorities as a results Marketing Analysts have to know how write SQL on their own so that they are not dependent on IT. This course is for those marketers who would like to know how to use SQL to conduct their marketing analysis. �

If you are trying for a job as a Marketing Analysts then this course is a must for you. This will help your resume shine and put you ahead of other similar candidates. The more you can handle technology and data these days the better it differentiates you from the rest of the pack.

The course uses MYSQL to show how SQL works but all the leanings and syntax are applicable to other databases such Microsoft SQL Server and Oracle as well.

This course is a must have for Web Analytics, Digital Analytics and Marketing Analytics. This course will put you way ahead of other folks doing or seeking similar jobs. I have used the same course to train members of my team so you can be assured that this is tried and tested curriculum.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.�

I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Installation and Overview of SQL Environment (MySQL)

Lecture 1: Installing mySQL

Lecture 2: My SQL Interface

Chapter 3: Database Fundamentals

Lecture 1: How databases are structured

Lecture 2: Understanding a schema in MySQL

Lecture 3: Missing Sakila Database and how to solve it

Chapter 4: Selecting the Data

Lecture 1: Write your first statement to select the data

Lecture 2: Narrowing down your result set with WHERE clause

Lecture 3: Sorting your result set

Lecture 4: Using Numeric and Date Values to narrow down your result set

Chapter 5: Other Key SQL Statements

Lecture 1: Adding new records to the database

Lecture 2: Updating exiting records

Lecture 3: Deleting records

Chapter 6: Some advanced Select Statements

Lecture 1: Aggregating the data to do sum and count

Lecture 2: Joining multiple tables to get desired result set

Chapter 7: Marketing Use Cases

Lecture 1: Who are the top or bottom customers?

Lecture 2: How many products do we have in each category?

Chapter 8: Using data from the database in other programs

Lecture 1: Exporting data to CSV or Excel file

Lecture 2: Connecting with Data Visualization Tool (Tableau)

Chapter 9: Database Manipulation

Lecture 1: Creating a table

Lecture 2: Few more table manipulation commands

Lecture 3: Importing data from a CSV file – Example uses Affiliate data

Lecture 4: Importing data from Excel to mySQL

Lecture 5: Bonus Lecture

Instructors

Anil Batra
Speaker, Best Selling Instructor, Author and Executive

Rating Distribution

1 stars: 4 votes
2 stars: 8 votes
3 stars: 26 votes
4 stars: 50 votes
5 stars: 60 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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